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The restructuring also introduces new executive roles to enhance governance, transformation, and client management.

The work emphasizes fairlife’s richer taste and enhanced nutrition, showcasing moments from slow-motion cereal pours to chocolate milk indulgence and coffee creaming.

The initiatives combine billboards, digital outdoor advertising, a dedicated microsite, and targeted social media outreach to encourage residents to support tort reform in their states.

The campaign features a short film directed by Emmy-nominated filmmaker Justyna Obasi and starring actress Adria Arjona, using cinematic storytelling to convey love’s enduring qualities.

BBH (Bartle Bogle Hegarty) has introduced a refreshed visual identity, marking the first major update since its founding in 1982. The new design honours the agency’s history while emphasising its commitment to creative difference and forward-looking innovation.

The collaboration aims to support showroom traffic while expanding the brand’s digital presence across the United Kingdom.

Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem.

Campaign activity is already underway, with the first initiatives launched earlier this year as StrawberryFrog assumes responsibility for the brand’s media strategy and execution.

The collaboration aims to integrate media planning and buying with creative strategy and production to strengthen campaign performance.

Social media continued to deliver strong return on investment, but its share of total spend declined as brands reassessed risk and scale.

In this interview, Helen McIntee-Carlisle, President of the African Marketing Confederation (AMC), shares her insights on the evolving marketing landscape across Africa.

Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.

The partnership aims to raise awareness of WeSki’s offerings and highlight the ease of planning ski trips through its platform

Hero Cosmetics, in collaboration with independent creative agency and production studio Humanaut, launched a playful Valentine’s Day activation called The Breakout Box, turning one of skincare’s least romantic realities—acne—into an indulgent gift. 

The initiative encourages fans worldwide to share their favorite Pokémon and kicked off during Super Bowl LX with a new commercial, available on Pokémon’s official YouTube channel.

The campaign visualises the mental clutter that precedes physical focus. Each stride in the Agility Peak 6 marks a shift from distraction to concentration, as sound design and pacing move the runner towards a steadier, quieter state.

The campaign combines physical toys with a digital experience designed to encourage children to explore creativity through play.

The study indicates that while concern about climate issues has softened year on year, demand for brands delivering environmental and social impact remains strong.

The company also formed a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across the MENA region.

As agency of record, Marketbridge will support LG’s U.S. commercial display business with integrated B2B marketing services.

UK readership of Super Bowl coverage rose sharply this year, with post-match interest 63 percent higher than in 2025, according to data from Taboola.