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Who Wot Why has been appointed lead creative partner for Hartley’s, expanding its relationship with parent company Hain Celestial.

Ad Net Zero has published a set of recommendations from its Young Leaders Group, outlining practical steps to embed sustainability into everyday business strategy across the advertising sector.

The platform centres on the act of passing a tube of Pringles to spark playful connection, drawing on the insight that the brand is closely associated with sharing.

Part of the M&C Saatchi Group, the agency will lead advertising, communications, sponsorship activation, content creation and fan engagement for the gaming and entertainment brand.

Giulia Ferrarezi joins from DAVID Madrid, where she built an international profile. In 2025, she was named one of Ad Age’s Gen Zers to Watch in marketing and advertising.

AMV BBDO has partnered with the Department of Health and Social Care to launch a national campaign promoting the NHS Quit Smoking app and Personal Quit Plan, positioning digital support as a practical route to quitting.

Ben McNaughton joins the agency’s creative leadership under Franki Goodwin and will work alongside William John and Caroline Paris. He reports directly to Franki Goodwin.

Just Eat Takeaway.com has appointed VCCP as its global creative agency of record following a competitive four-way pitch. The Amsterdam-headquartered delivery platform replaces incumbent McCann as it prepares the next phase of its brand development.

Reach Africa has announced a new partnership with V, formerly known as VIDAA, to strengthen its operating system layer across the continent.

The collaboration aligns with NOC*NSF’s 2032 vision to build a more active and healthy society, positioning TeamNL as a unifying brand for athletes, partners and the wider public.

Citroen and its agency BETC Paris have released a satirical film titled 2034 ELECTION, using political parody to highlight the brand’s long warranty promise.

Coca-Cola has launched a multi-market Lunar New Year and Tet 2026 campaign across Vietnam, Singapore and Malaysia, combining a shared regional design system with locally developed creative platforms.

Terry Hines & Associates has acquired creative content studio Modern Logic, expanding its capabilities as a full-service marketing partner across branding, entertainment and culture.

The mandate positions the company as the single access point for brands seeking advertising, sponsorship and commercial opportunities tied to the tournament in the local market.

The report outlines preventive controls applied before campaigns go live, confirmed account suspensions, and the main fraud tactics identified by its Policy and Security teams.

As strategic integrator, DLA will oversee Green Front’s brand strategy, cause marketing, and three priority initiatives designed to strengthen clarity, cohesion, and long-term relevance across all marketing channels.

The market is evolving amid increasing regulatory scrutiny, platform diversification, and the rise of retail media and digital video.

This collaboration enables brands and agencies to accurately measure DOOH impact on familiarity, ad recall, consideration, and purchase intent.

The design draws inspiration from the historic Gilding Lacquer Art Technique, traditionally used on luxury items, and was refined with artificial intelligence to merge traditional and modern aesthetics.

Brands are facing pressure to dial back sustainability messaging. Kantar’s new data suggests that would be precisely the wrong move.

The new center enables end-to-end verification of media production workflows, allowing creators to test the latest cinema cameras, lighting, production studios, and post-production equipment.