Marketing Report

Media Strategy
Integral Ad Science expands its Made for Advertising AI-driven solution to reduce media waste
Metagenics selects Jellyfish to lead global media driving brand growth
TransPerfect Media acquires Content Lab to expand studio presence in Africa
Entravision ignites Phoenix airwaves with launch of Fuego 106.7 FM
IPG Mediabrands launches climate action accelerator programme to help marketers reduce emissions from media activities
GroupM partners with PubMatic to deliver AI generated cohort modeling capability for advertisers
Dentsu unveils Merkury for Media, a new data and identity media offering
GroupM commits to double media investment in annual women’s sports advertising opportunities
EssenceMediacom appoints Wendy Siew as Managing Director for Japan
Havas Media Network Spain appoints Jorge Irizar as CEO
OUTFRONT Media celebrates Black History Month with OOH campaigns and ad age partnership
Vincent Rebeix to lead global media solutions and product for GroupM's EssenceMediacom
GroupM appoints Sharb Farjami CEO of North America
Group M’s data firm Choreograph to integrate Google’s audience insights
GroupM partners with Amazon Ads to co-develop marketing cloud maturity framework for advertisers
GroupM launches ad innovation accelerator to enhance engagement between advertisers and audiences
IPG MediaBrands’ MAGNA partners with OpenAP to boost data-driven video capabilities
GroupM and partners launch commerce education curriculum
Vivendi becomes media partner for campaign against plastic pollution
Global insurer Allianz Group appoints Group M as media partner of record
Integral Ad Science expands total media quality product to YouTube Shorts