Marketing Report
Celine Prevos joins MFM as Media Director

Celine Prevos joins MFM as Media Director

Working across clients in Benelux and the UK, Prevos will draw on her background in communications design, strategy and media to support an integrated approach to client work.

Integrated media agency MFM has appointed Celine Prevos as Media Director as it strengthens its strategic media capabilities and expands integrated relationships with creative agencies and their clients.

Reporting to Orban Büller, Managing Director for Europe, Prevos will oversee several of MFM’s creative agency partnerships and their client accounts. She will work with agency and client teams to bring media strategy into campaign development from the outset.

MFM expands integrated media capabilities

Prevos joins MFM from Initiative, part of Omnicom Media, where she was Communications Design Director. She has led media strategy for government clients in the Netherlands, including DPC and the Dutch Police Academy, as well as for Young Capital, Budget Thuis and Nakd.

Prevos brings communications design experience

Prevos is Vice President of Young in Media (YIM), where she supports young media professionals in the Netherlands. She was previously shortlisted as a YIM Talent of the Year and nominated for De Belofte in 2023. In 2026, she represented the Netherlands in the media category at Cannes Young Lions.

Celine Prevos, Media Director, MFM: "I have always had a strong interest in different cultures and the integration of marketing practices, which is why MFM appealed. It’s a global independent agency with a strong lineup of well-known international brands that are willing to break down the traditional silos between media and creative to design the most effective campaigns. By collaborating closely and combining different perspectives, we make each other, and the work, much better.

“MFM is a young, fast-growing company where I have an opportunity to play an active role in shaping its continued growth, and I’m excited to get started.”

MFM targets closer media and creative integration

Orban Büller, Managing Director for Europe, MFM: "The way we work with clients is increasingly bringing media, creativity and strategy together much earlier, which means we need people who can think beyond traditional boundaries.

“Celine brings exactly that. Her strong experience, natural curiosity, and commitment to challenging established ways of working made her a perfect fit to support MFM’s clients as we grow in the region. She brings experience, energy and a fresh perspective to the team, and we’re very happy to have her on board."

www.mfm.agency

 


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