We Are Social retains Mercedes-Benz Trucks account
The agency's Germany team will continue to lead the strategic and creative development of Mercedes-Benz Trucks' social media presence across 14 international markets.
We Are Social has retained the global social media communications account for Mercedes-Benz Trucks, extending its partnership with Daimler Truck AG for a further two years following a competitive retendering process.
The partnership between the two companies dates back to 2018.
We Are Social continues global social media management
Under the renewed agreement, We Are Social will oversee global channel management, develop social-first campaigns and deliver ongoing community-focused content.
The remit also includes content production, data-driven analysis and continuous performance optimisation to support the brand's international social media activities.
Local relevance shapes Mercedes-Benz Trucks' social strategy
The agency will continue to combine international brand management with locally relevant communications. Its approach involves developing scalable content, formats and campaign modules that can be adapted to different markets.
The content will account for local languages, audience preferences and cultural differences while maintaining a consistent global brand identity.
We Are Social looks to strengthen the partnership
Roberto Collazos Garcia, Germany CEO, We Are Social: "For manufacturers where social plays a critical role in international marketing and communications, complex products, global markets, diverse audiences, and a strong brand identity must be translated into relevant, platform-native communication. We are thrilled to continue this partnership and further evolve Mercedes-Benz Trucks’ social media presence together."
The contract extension reinforces We Are Social's role in managing Mercedes-Benz Trucks' global social communications and supporting its engagement with audiences across international markets.
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