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Unveiled in Berlin the project celebrates Nadal's record 63 titles on clay and the relationship with Kia, which began in 2004, before the Spaniard won his first Grand Slam title.

The campaign introduces the Mission Assistant, a character who guides consumers through the car-buying process using relatable scenarios, humour and practical financial guidance.

The creative draws on the precision of a Formula 1 pit stop, reimagining the process to prepare the vehicles for off-road adventures.

Almost one in five vans sold in the UK is a Ford Transit. To bring this market presence to life, Born Social filmed a single stretch of road for an hour from 5am, capturing hundreds of Transit vans passing the camera.

The launch marks a move towards audience delivery based on observed vehicle data rather than solely on survey panels or modelling.

The campaign opens with a 30-second film in which a young explorer transforms a family road trip into an imagined mission, using the Passport TrailSport as the vehicle for the adventure.

The first batch sold out at Fiat Wear within 20 minutes, prompting the brand to launch the campaign alongside the arrival of another batch.

The production involved multiple setups across challenging locations, using a combination of long-lens photography, zooms and action-focused camera work to maintain a sense of movement.

Clutch operates an online model designed to simplify the car-buying and selling process, with a focus on convenience, transparency and consumer control.

The campaign film follows four characters who own luxury items but hesitate to use them, including a watch, jewelry, a bottle of Tignanello and a suit.

Supermassive will work with XPENG on its local brand platform, creative work and model launches.

It celebrates Nissan’s more than 8,000 full-time Tennessee employees and the company’s manufacturing and corporate operations in the region.

The Korean title Jeongryeon (정련), referring to the refining of materials by removing impurities to reveal their purest and most valuable form, provides the conceptual basis for the composition.

As part of the partnership, Toyota and Álvaro Díaz commissioned two artists to create a collection of limited-edition posters inspired by the album's tracklist and visual identity.

Created in collaboration with BMW and produced by Parasol Island, the campaign centres on the teaser film The Big Screen.

The campaign introduces a fresh creative approach centered on a hero film that highlights the model's design, technology and driving characteristics.

Created by Serviceplan Middle East, the campaign supports BMW M track days taking place across the UAE between October and December 2026.

Migrante said the campaign was developed in 10 days using an international production team and AI-supported production techniques while maintaining the visual style associated with the Maserati brand.

Built around the question, "What is the highest you can reach?", the campaign presents the Urus SE Performante climbing a mountain road while drawing parallels with milestones in human achievement.

The creative has been developed specifically for sports fans and is delivered in 30-, 15- and 6-second social video formats designed for short-form viewing.

The result ends Škoda's Cake Car campaign's 13-year run as the category's top-performing automotive advert.