Marketing Report


Realtruck unveils marketing campaign encouraging truck owners to "bring your truck to life"

06-06-2024 | 10:03:11
The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

Hyundai invites Hispanic consumers to see the world in a new light through the New Santa Fe marketing campaign

28-05-2024 | 10:36:19
The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

Volvo to launch hydrogen-powered trucks

24-05-2024 | 09:19:23
Trucks that run on green hydrogen provide a significant step for Volvo to achieve its net zero goal and support customers in reaching their decarbonization targets.

Hyundai makes a case for its electric vehicles with a new marketing campaign

23-05-2024 | 10:16:00
The campaign will feature a 60-second and two 30-second broadcast hero spots that launched in mid-May and will continue running throughout the summer in placements during key events including the Olympics, MLB games and the NBA playoffs.

Volkswagen UK launches communications campaign showcasing unique stories about the lives of its customers

08-05-2024 | 09:33:40
Further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

Film director Spike Lee and actor Giancarlo Esposito star in Fiat’s electric vehicle campaign

02-05-2024 | 08:24:00
 The advertising campaign, "Italy in America," directed by Spike Lee, has launched across social media and digital channels.

Lamborghini launches multi-channel campaign for the release of its latest sports car

01-05-2024 | 10:46:54
Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini – power and emotion – and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine.

[Column] Michiel Frackers: Musk and Zuckerberg are switching roles and BlackRock is making a big push in decarbonization

29-04-2024 | 11:25:27
Elon Musk had a fantastic week and Mark Zuckerberg saw two hundred billion in stock market value evaporate, because shareholders have doubts about his billion-dollar investments in AI.

Chrysler unveils multimedia ad to celebrate Chrysler Pacifica minivan

24-04-2024 | 09:18:00
The cross-channel campaign includes three 30-seconds spots that span across broadcast, social media channels and online video.

Toyota launches Paris 2024 Olympics marketing campaign

18-04-2024 | 10:59:00
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Helsinki-based Basemark raises €22m to make driving safer with augmented reality

11-04-2024 | 12:31:00
Basemark, the provider of automotive augmented reality (AR) software that enables original equipment manufacturers (OEMs) to develop AR applications for their cars, has raised €22 million in series B funding.

Volvo Group partners with CRH to accelerate decarbonization

08-04-2024 | 07:10:00
 Volvo Group's target is to have 35% fully electric sales by 2030 and be net-zero in its value chain by 2040. CRH is targeting a 30% reduction in group-wide emissions by 2030.

Hyundai Motor's 'Dogbility' campaign sparks conversations about universal mobility

04-04-2024 | 11:48:11
The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.

Hyundai and marketing agency TEN Advertising launch campaign for the new Santa Fe SUV

19-03-2024 | 09:39:00
The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

European auto parts distributor Doyen Auto taps blended agency iO to optimize its online presence

15-03-2024 | 08:04:49
The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers. 

Volvo Group signs deal with Westport for joint venture to reduce carbon emissions from long haul transport

15-03-2024 | 07:49:16
It is anticipated that the joint venture will become operational following the formal closing which is expected in the second quarter of 2024.

Creative ad agency Intertrend creates Toyota’s first-ever anime content series in new campaign

27-02-2024 | 07:16:00
The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

Toyota is Japan’s number one brand for the 16th consecutive year, report

21-02-2024 | 08:55:05
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

Nissan and TelevisaUnivision unveils integrated campaign targeting Latino audience

07-02-2024 | 08:51:21
With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.

Volvo launches new trucks running on renewable fuels

02-02-2024 | 06:48:00
This means a significant overhaul and expansion of Volvo Trucks heavy-duty offering globally and a vital step to reduce the carbon footprint from the product portfolio.

Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada

26-01-2024 | 07:06:25
 The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.