Marketing Report


Toyota launches Paris 2024 Olympics marketing campaign

18-04-2024 | 10:59:06
The global campaign showcases the power of local communities rallying behind their athletes and emphasizes Toyota's belief that no journey is taken alone.

Helsinki-based Basemark raises €22m to make driving safer with augmented reality

11-04-2024 | 12:31:00
Basemark, the provider of automotive augmented reality (AR) software that enables original equipment manufacturers (OEMs) to develop AR applications for their cars, has raised €22 million in series B funding.

Volvo Group partners with CRH to accelerate decarbonization

08-04-2024 | 07:10:00
 Volvo Group's target is to have 35% fully electric sales by 2030 and be net-zero in its value chain by 2040. CRH is targeting a 30% reduction in group-wide emissions by 2030.

Hyundai Motor's 'Dogbility' campaign sparks conversations about universal mobility

04-04-2024 | 11:48:11
The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.

Hyundai and marketing agency TEN Advertising launch campaign for the new Santa Fe SUV

19-03-2024 | 09:39:00
The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

European auto parts distributor Doyen Auto taps blended agency iO to optimize its online presence

15-03-2024 | 08:04:49
The brand's corporate platform will be the first to launch in April 2024. It will offer a personalized user experience to potential customers, clients, journalists, and job seekers. 

Volvo Group signs deal with Westport for joint venture to reduce carbon emissions from long haul transport

15-03-2024 | 07:49:16
It is anticipated that the joint venture will become operational following the formal closing which is expected in the second quarter of 2024.

Creative ad agency Intertrend creates Toyota’s first-ever anime content series in new campaign

27-02-2024 | 07:16:00
The campaign aims to inspire young audiences who think they know Toyota and to showcase the brand in an exciting new way that celebrates the thrill of driving.

Toyota is Japan’s number one brand for the 16th consecutive year, report

21-02-2024 | 08:55:05
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

Nissan and TelevisaUnivision unveils integrated campaign targeting Latino audience

07-02-2024 | 08:51:21
With Latino viewers making up one of the fastest-growing football fanbases, Nissan is looking to build a meaningful connection with consumers during the nation’s biggest game where sports, music and culture unite.

Volvo launches new trucks running on renewable fuels

02-02-2024 | 06:48:00
This means a significant overhaul and expansion of Volvo Trucks heavy-duty offering globally and a vital step to reduce the carbon footprint from the product portfolio.

Experience marketing agency Momentum Worldwide secures sponsorship partnership between Chevrolet and Major League Soccer in Canada

26-01-2024 | 07:06:25
 The agreement marks a significant milestone in the league’s history, as this is the first time a single brand has secured an exclusive auto-category partnership across the entire Canadian MLS footprint.

Hearst Magazines appoints Daniel Pund Editor-in-Chief of Road & Track Magazine

23-01-2024 | 09:27:12
Pund, Road & Track’s executive editor since 2020, has been an automotive editor, car reviewer and feature writer for 30 years.

Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign

19-01-2024 | 07:45:44
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.

Honda partners with indie artist for 'Chasing Greatness' ad campaign

12-01-2024 | 08:09:10
The new 30-second television spot is also helping launch a powerful new single, “Triumph,” from indie singer/songwriter, Bishop Briggs.

Volkswagen Group taps into new profit pools with sustainable mobility

14-12-2023 | 11:19:00
It is also tapping into highly attractive additional profit pools as part of its transformation from legacy automaker to integrated mobility provider by further expanding its sustainable mobility business.

Volkswagen electrifies the Vatican's vehicle fleet

24-11-2023 | 07:27:22
 The vehicles are part of the decarbonization strategy of the VCS, aiming to make the Vatican fleet climate-neutral by 2030.

Mercedes-Benz launches “holidays with love” global campaign to celebrate connections and community

21-11-2023 | 07:30:00
 The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities.

Car retailing platform Spinny unveils Cricket World Cup campaign

15-11-2023 | 16:22:00
Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.

Volvo Group and CRH agree partnership to accelerate decarbonization

14-11-2023 | 15:18:22
 CRH is targeting a 30% reduction in group-wide emissions by 2030 and to become a net-zero business by 2050. CRH is the leading building materials solutions business in North America and Europe.

Volkswagen brand Elli launches pan-European charging solution for electric fleets

07-11-2023 | 09:14:46
After a market introduction phase lasting several months, over 650 German companies and fleet managers are already successfully using Elli’s product.