Honda turns road trips into missions

Base to Captain was developed to connect the upgraded Passport TrailSport with Honda's The Power of Dreams brand platform.

Honda has launched Base to Captain, a multi-channel campaign built around the 2027 Honda Passport TrailSport SUV and its enhanced off-road capabilities.

The campaign opens with a 30-second film in which a young explorer transforms a family road trip into an imagined mission, using the Passport TrailSport as the vehicle for the adventure.

Honda connects imagination with product innovation

The campaign explores how imagination and ambitious thinking can create new possibilities, using a child's perspective to frame the vehicle's capabilities.

The creative also draws a connection between Honda's work in automotive development and its research into space exploration. In 2025, Honda conducted a launch and landing test of an experimental reusable rocket. Its space research also includes regenerative fuel cell systems designed for energy storage and potential use in sustained human activity on the Moon.

Passport TrailSport anchors Honda adventure lineup

The campaign features the Honda Base Station Prototype, a towable RV concept developed by Honda US R&D engineers to explore possibilities for off-road travel.

The film also features Honda's wider TrailSport lineup, including the Pilot TrailSport, Ridgeline TrailSport and CR-V TrailSport. The vehicles combine off-road capability with on-road performance and are positioned for family and weekend adventures.

2027 Passport TrailSport gets increased ground clearance

The 2027 Honda Passport TrailSport is starting to arrive at dealerships with an updated suspension that increases ground clearance to 9.65 inches, an increase of 1.38 inches. The changes also improve the vehicle's approach, departure and breakover angles.

TrailWatch camera technology and a heated steering wheel are now standard across all Passport TrailSport trims.

The fourth-generation Passport launched for the 2026 model year, with TrailSport models accounting for more than 80 percent of Passport sales, according to Honda.

Campaign spans sports, streaming and social media

Base to Captain will run across national broadcast, cable and streaming television, as well as digital and social media.

Media placements include national sports programming covering NFL and college football, NBA, WNBA and NHL competitions. Additional placements will appear on CBSSports.com, NFL on FOX, Men's Health, Reddit and TikTok.

www.honda.com

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