Marketing Report

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[Vacancy] DVJ Insights has a position for Head of Brand Identity & Communications
[Vacancy] DVJ Insights has a position for Communications, Content & Partnerships Manager
Lufthansa builds brand story around onboard details
McDonald’s turns Happy Meal into treasure hunt
ITA Airways turns Italian moments into global ad
The General brings Akuma to insurance advertising
UK digital advertising could add £242bn by 2035
Smartly brings AI creative tools to LinkedIn Ads
Colangelo lands Tribeca Wine PR account
IAB Europe appoints Sonia Carreno as next CEO
Scope3 rebrands as Apostra for agent-led advertising
Sorrell: The real impact of AI will be felt in media

Featured
Omnicom Advertising changes leadership
Havas unveils AI-powered POP hub in Australia
LIONS brings CMO Accelerator to five cities

Column

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[Column] Maria Niderman: The future of sports influencing
[Marketing Week] Bob Koigi: LIONS looks beyond Cannes
[Marketing Week] Bob Koigi: Why AI needs creators

Interview

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[Interview] Matteo Maggiore, Global Creative Director, Ogilvy Paris
Eric Zenz: Marketers want to personalise but lack the data
Wesley ter Haar: brands must be usable for the AI agent

Startups

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Hospitality tech startup AWOL tackles $300b fake review crisis with verified restaurant platform
Click Labs acquires startup Evermile to power AI-driven retail operations for SMEs
Hamburg-based SaaS startup plancraft raises €38m to transform Europe's construction with AI

Showreel!

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[SHOWREEL!] Wenneker Amsterdam
[SHOWREEL!] VENGEAN
[SHOWREEL!] big group Amsterdam