Column - MarketingReport

Columns

[Marketing Week] Bob Koigi: ChatGPT reshapes ad buying

[Marketing Week] Bob Koigi: Why brand building still wins

[Marketing Week] Bob Koigi: The missing AI link

[Marketing Week] Bob Koigi: HFSS reshapes food ads

[Column] Julian Dawkins: GenAI is no longer theoretical

[Marketing Week] Bob Koigi: Culture drives sports fandom

Andrew Chinambu: From SEO to GEO: AI Is rewriting the rules of PR

[Marketing Week] Bob Koigi: Consumer demand drives ads

[Marketing Week] Bob Koigi: Trust powers creator economy

[Marketing Week] Bob Koigi: Key lessons from Cannes Lions 2026

Matongo Matamwandi: The World Cup and Africa’s brand

Andy Mosmans: Branding beyond Sharp and Ritson

[Marketing Week] Bob Koigi: Cannes Lions in the AI age

[Marketing Week] Bob Koigi: Loyalty beyond price tags

[Marketing Week] Bob Koigi: AI rewrites brand visibility

[Marketing Week] Bob Koigi: Ad’s AI future meets human reality

[Marketing Week] Bob Koigi: Europe’s retail media boom

[Column] Andy Mosmans: The battle for belief

[Marketing Week] Bob Koigi: Big tech tightens grip on social ads

Dentsu rises, WPP takes hit on stock market

[Column] Allen Shardelow: Why CMO hiring must change