Column - MarketingReport

Columns

[Marketing Week] Bob Koigi: The big tech ad paradox

Vengean vs Vengean #1-The Gentlemen's Agreement

[Marketing Week] Bob Koigi: Social ads shift to sales

[Column] Juan Baron: AI is only as good as its data

[Marketing Week] Bob Koigi: Advertising’s identity crisis

Andy Mosmans: Branding: From culture to nature

[Column] Nic Mauro: YouTube Shorts update for creators

[Marketing Week] Bob Koigi: The end of the billable hour?

[Marketing Week] Bob Koigi: AI raises the value of strategy

[Column] Maria Niderman: The future of sports influencing

[Marketing Week] Bob Koigi: LIONS looks beyond Cannes

[Marketing Week] Bob Koigi: Why AI needs creators

Hazel Chimhandamba: Brand value must be earned

[Marketing Week] Bob Koigi: The future of sports ads is cross-screen

[Marketing Week] Bob Koigi: The case for transparent AI

Andy Mosmans: From viral to vital

[Column] Filip Filković: When CX meets fan engagement

[Marketing Week] Bob Koigi: Retail media’s next test

[Marketing Week] Bob Koigi: ChatGPT reshapes ad buying

[Marketing Week] Bob Koigi: Why brand building still wins

[Marketing Week] Bob Koigi: The missing AI link