Marketing Report

Columns
[Column] Michelle Waweru: American Eagle wins jean ad war over Levi’s, but at what cost?
[Marketing Week] Bob Koigi: From mashups to bold marketing: The new playbook for food brands
[Column] Bas Vlugt: Jobs in the creative industry under massive pressure from AI
[Column] Michel van Velde: AI agents are the new target audience
[Column] Stephanie Siew: Younger generations are rewriting the rules for social connection
[Marketing Week] Bob Koigi: From Google to TikTok: The new era of search is here
[Column] Carsten Baumgarth: What the restructuring of marketing at Mercedes-Benz says about our profession
[Marketing Week] Bob Koigi: PR industry confidence dips, but resilience rises
[Column] Gil Bashe: Communications at the heart of responsible business
[Marketing Week] Bob Koigi: Ad giants report divergent fortunes amid economic uncertainty
[Column] Ivan Ruiz: There’s a new health influencer in town
[Column] Michael Petit (The Relevance Group): Why Visibility - Unfortunately - Matters More Than Quality
[Marketing Week] Bob Koigi: In a fragmented media world, OOH cuts through the noise
[Marketing Week] Bob Koigi: Tariffs take a toll on advertising budgets and strategy
[Column] Romina Zollo: Every company needs to think like a media company
[Marketing Week] Bob Koigi: Global giants double down on AI to drive the future of business
[Marketing Week] Bob Koigi: The defining moments of Cannes Lions 2025
[Marketing Week] Bob Koigi: Welcoming the International Festival of Creativity
[Marketing Week] Bob Koigi: The OOH sector’s growth hinges on fixing its flaws
[Marketing Week] Bob Koigi: WPP joins AI-driven reinvention. Can legacy agencies keep up?
[Marketing Week] Bob Koigi: Marketers thrive under pressure with smart media moves