Column - MarketingReport

Columns

[Marketing Week] Bob Koigi: The widening digital ad gap

[Column] Bram Holzapfel: The Ghost in the Code: Why your brand needs a human monitor

Stephen Woodford: Inside the UK’s redefined ad economy

[Marketing Week] Bob Koigi: Buyer behaviour reshapes B2B marketing

[Column] Andy Mosmans: From IOS to AIOS

[Marketing Week] Bob Koigi: Digital ads evolve

Ben Culpin: How AI is reshaping B2B buying

[Marketing Week] Bob Koigi: Impact is the new currency

[Marketing Week] Bob Koigi: Micro-budgets fuel influencer boom

[Column] Julia de Sainte-Marie: The good AI: Boosting brand equity, protecting trust

[Marketing Week] Bob Koigi: Travel survives, marketers stay bullish

[Column] Helen Mcintee-Carlisle: Africa’s shift from supplier to global brand

[Marketing Week] Bob Koigi: Gulf turmoil threatens $94B in global ad spend

[Marketing Week] Bob Koigi: Consumers remain a mystery to marketers

[Marketing Week] Bob Koigi: Brands bet big on Agentic AI

[Column] Libby Allen: Women are shaping Africa’s creative economy

[Marketing Week] Bob Koigi: The burnout behind the social media boom

Yassin Aberra: social media is the marketplace for brand visibility

[Column] Chris Cochrane: Netflix decision on WBD shapes CTV future

[Marketing Week] Bob Koigi: Media shakeup: Who will win WBD?

[Column] Clarissa Filius: Traffic is no longer the only KPI in the AI search era