This move intensifies a high-stakes battle that will reshape the media landscape. Analysts say the competitive process could lift the Hollywood powerhouse’s valuation and reshape the future of content production, distribution, and streaming, with implications for consumers, creators, and Wall Street.

Market reaction has been telling, with WBD shares seeing a slight decline and Netflix shares rising 1.5% amid the uncertainty. As the March 20 shareholder vote on the Netflix deal approaches, WBD finds itself at the center of a bidding war that will determine whether it is broken up or acquired whole.

Campaigns of the week

Heineken has launched Best Served Warm, a temperature-triggered digital out-of-home (DOOH) campaign across the UK, the Netherlands and Canada. The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights.

Domino’s UK & Ireland has unveiled Dip Into A World of Flavour, a campaign promoting its new chicken concept, CHICK ’N’ DIP. Created by agency of record VCCP, the campaign highlights boneless bites, wings, tenders and nine globally inspired dips.

Great Western Railway has launched a new campaign that draws on its historical marketing archives to inspire modern leisure travelers.

Agencies and accounts

Havas has been appointed U.S. Integrated Agency of Record for Indivior, a leader in long-acting injectable treatments for opioid use disorder (OUD).

Creative agency Daughter has been appointed to shape the long-term growth strategy of convenient nourishment brand Nomadic following a three-stage pitch process spanning three months.

The Public Relations and Communications Association, PRCA, has appointed Purposeful Relations as its first AI partner, formalizing a collaboration focused on standards, skills and governance in artificial intelligence.

Partnerships and acquistions

WPP and Adobe are deepening their global partnership to provide integrated solutions that combine agentic AI workflows with end-to-end marketing orchestration.

Dentsu Entertainment has formed a global strategic partnership with Iconic Arts to help brands develop scalable intellectual property across content, experiences and interactive media.

GoWit has formed a Commerce and Retail Media partnership with Publicis Media Middle East, part of Publicis Groupe. The agreement aims to scale Retail Media operations through shared technology and demand infrastructure.

Captains of Industry

This week, Marketing Report spoke with Jessica Valin, Managing Director of MikeTeevee Europe, about the agency's hybrid model that amplifies in-house teams, navigating Europe’s diverse markets and redefining how brands and partners collaborate for smarter, faster, and more flexible creative production.

We also had a chat with Kelly Benmussa, Head of Social & Influence at Ogilvy Paris on her role helping brands turn digital ambitions into measurable impact, blending heritage with innovative, culturally relevant storytelling.

Other major news of the week

Global marketing and technology services company DEPT has unveiled DEPT Studios, an AI-powered content platform developed in strategic partnership with Adobe.

Kantar Media has launched a new brand identity as Fifty5Blue following its separation from the Kantar Group and acquisition by H.I.G. Capital in August 2025.

Bob Koigi is the editor-in-chief of Marketing Report.One

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