VENGEAN develops Brand Strategy, Visual Identity & Communications Concept for Lionsville
VENGEAN has been engaged to strategically position Lionsville, from brand strategy to brand narrative and theme, and to develop the visual identity of Lionsville along with an overarching 360-degree communication concept for the coming years.
Building upon Lionsville's Dutch 'can-do' origin, VENGEAN has conceived the concept "Where business roars" with the corresponding brand theme "Roooaaar!".
The brand narrative and theme focus on a place in the digital metaverse where business thrives, known as Lionsville. This realm is inhabited by a tribe of legendary lions, all highly capable and experienced professionals in Business & IT. Lionsville visualizes itself as a part of the digital metaverse where it empowers its clients. The lions are depicted as cyber/android human/lion hybrids.
