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The partnership aims to strengthen public understanding of the charity's work and raise awareness of sight loss across the UK.

The appointment aims to strengthen collaboration across the networks and help clients access the group's combined capabilities.

The 30-second hero film, produced by AOI Productions, follows Kakuta as he attempts to complete a multi-stop shopping trip after work.

The Toblerone Diamond Truffles with Biscoff concept earned a 5.8-Star rating on System1’s Test Your Innovation platform. 

The production uses generative AI to integrate the characters’ recognisable silhouettes into scenes inspired by modern Chinese streets.

The creative places Morrisons' fresh produce against the retailer's signature green background, with bold yellow price labels and the tagline More reasons to shop at Morrisons.

The mandate covers creative strategy, brand platform development and integrated campaigns. Courage will help the appliance brands build on their established reputations while strengthening their relevance with contemporary consumers.

The appointment reflects McCann's focus on using creativity to address complex client challenges and deliver measurable business results.

The consolidation aims to simplify the fishing experience by connecting products and reducing the complexity of managing separate technologies. The move also marks a significant expansion of Minn Kota's brand and product offering.

The appointment brings Brandon responsibility for developing the brand’s strategic and creative direction, building on its existing market position while seeking to expand consumer awareness of its products.

The series places spending habits, savings goals and financial ambitions at the centre of the dating process.

The campaign positions Greater Bank as a financial partner that helps Australians get more value from their banking and put more money towards the things that matter to them.

After more than 20 years at BETC, where he served as Vice-President in charge of Creative, Olivier Apers joins Serviceplan Paris with experience spanning brands, media, formats and disciplines.

Now in its second year, the initiative encourages women to schedule their mammograms and share their appointment dates to promote early detection.

Marketing Studio combines market insights from Zappi with Picsart’s creative tools and advertising capabilities.

The appointment comes as LePub builds on its international creative recognition.

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The creative concept turns this inefficiency into a visual metaphor for businesses struggling to make their people, processes and technology work together.