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The campaign began rolling out in late June, with digital advertising launching on 26 June and additional placements following the week of 29 June.

Four cinematic vignettes portray familiar situations in which people persist with established habits despite easier options.

The approximately seven-centimetre plush toys depict five Starbucks products: Double Tall Latte To Go, Caramel Macchiato For Here, TOKYO Roast, Matcha Cream Frappuccino and Sugar Donut

The programme also includes the launch of the Artist Ultra 14 drawing display.

The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

The Summer Job film features an individual working as a ball picker on a golf course. During his shift, he takes a break from his routine to enjoy the atmosphere and freedom associated with the summer months.

It follows the first chapter of Made Possible, launched in August 2025, which highlighted the early construction of Highmark Stadium through Thomas and his commercial construction company, 34 Group Inc.

The campaign is built around the idea that Filipinos naturally bring energy and enjoyment to everyday moments.

The Korean title Jeongryeon (정련), referring to the refining of materials by removing impurities to reveal their purest and most valuable form, provides the conceptual basis for the composition.

The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.

Under current tequila industry rules, producers can use additives of up to 1% of the product’s weight in 100% Weber Blue Agave aged tequilas without disclosing them on bottle labels or in communications.

The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.

The analysis identifies three themes across this year’s winners, starting with the use of cultural insight as a strategic business tool.

The platform is built around the idea that travel is more enjoyable when people can make decisions with confidence rather than constantly second-guessing their choices

A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.

The Love Lid includes three flow settings labelled Like, Love and Crazy Love, allowing users to vary the amount of ketchup dispensed for different foods.

The new Higher Education practice will be led by Helen Robertson and Leyla Gilbey, who join GAIN as Joint Managing Directors.

Additional activity includes sponsorship of The List launch party, branded experiences at Fringe venues, a presence in convenience stores across Edinburgh city centre and an LED advertising van promoting the campaign throughout the city.

This visual approach places the shoe at the centre of the narrative, making it a key element in the unfolding story rather than simply part of the characters' wardrobe.

Developed with agency Cornett, the programme encourages visitors to spend time in Lexington's Bluegrass landscape through guided wellness sessions at horse farms and parks across the city.

The  campaign also highlights the work of Simmply Active, which provides children with support through sport, mentoring and trusted adult relationships