Marketing Report


Globant acquires creative agency GUT

29-11-2023 | 06:44:28
Globant, a digitally native company focused on reinventing businesses through innovative technology solutions, has announced the acquisition of a majority stake in GUT, an independent creative agency, to strengthen and grow Globant's creative capabilities.

On-demand delivery platform DoorDash partners with Dept on holiday campaign

24-11-2023 | 07:41:09
Together, DEPT® and DoorDash focused on highlighting the real experiences and sentiments of consumers during the holidays.

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 06:05:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

WPP inaugurates new campus in Brussels

23-11-2023 | 07:20:00
The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

Pepsi reunites with Shaquille O'Neal in new mini cans commercial

23-11-2023 | 07:16:00
 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Dunkin’ and Leo Burnett unbox the power of the donut in new holiday campaign

23-11-2023 | 07:12:00
The heartwarming spot, titled “Unboxing,” was brought to life, with the help of director Henry-Alex Rubin (Smuggler) and is set to a custom-made track created by Beacon Street Studios.

Dow Jones appoints global agency partners to accelerate media and creative campaigns

23-11-2023 | 07:00:00
The company has formally announced the results of its review process with the appointment of three new agency partners to accelerate its marketing and subscription growth strategy.

Lippe Taylor and twelvenote unveils new creative marketing & communication outfit /prompt

22-11-2023 | 07:02:00
This marks a pivotal step for the two entities, leveraging their strengths to shape the future of marketing and communications.

Havas Red promotes Andrew Stevens to new Executive Creative Director for the European market

21-11-2023 | 07:15:00
The role has been created to further strengthen and capitalise upon Havas Red’s investment in building world-class creative capability.

Joe Public Cape Town puts ‘eats’ into everything in latest Uber Eats TVC

20-11-2023 | 16:08:06
In driving awareness around this, Uber Eats, in partnership with Joe Public Cape Town, recently launched a TV and social media campaign that effectively (and humorously) conveys the message.

[Marketing Week] Bob Koigi: Advancing climate change communication agenda

16-11-2023 | 15:48:20
The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

VML announces Pip Hulbert as UK CEO

16-11-2023 | 15:07:23
Over the last four years Pip has grown Wunderman Thompson to become one of the UK’s largest, most awarded integrated agencies, taking home over 1300 wins and shortlists, including 21 Grands Prix and 128 Golds across all major award shows.

Creativ Strategies appoints Sara Yazdani as director of media & entertainment PR

14-11-2023 | 07:25:56
In her new role, Sara is responsible for overall strategic planning and running the day-to-day PR campaigns for the company’s roster of clients.

Dentsu launches global practices structure, announces new leadership

10-11-2023 | 08:41:03
The launch and appointments underpin dentsu’s ambition to build highly integrated, people-centered, end-to-end solutions to drive transformational client growth.

Blended agency iO assists Belgian umbrella insurance association Assuralia with rebranding

08-11-2023 | 08:13:45
iO took Assuralia on an extensive rebranding process where the core values of the organization were formulated. This served as the basis for a new corporate identity with an evident personality and tone of voice and a distinctive story and mission. ​

Media.Monks appoints Dave Carey Global EVP Studios & Embedded Solutions

07-11-2023 | 09:08:34
The move underscores Media.Monks' goal to build bespoke creative solutions for brands and deliver access to a studio roster of best-in-class talent.

Peugeot appoints Accenture Song as global creative agency of record

06-11-2023 | 15:30:11
  To meet the ever-evolving needs of consumers and support its ambition and trajectory to be the electric vehicle (EV) leader in Europe by 2025, Peugeot has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.

LifeStreet launches new AI creative solution for in-app ad personalization

24-10-2023 | 13:46:00
LifeStreet, a player in mobile marketing, has announced its latest solution to maximize return on ad spend (ROAS) for performance marketers.

WPP launches the Creative Capital Index to measure the value of creativity

20-10-2023 | 14:42:39
WPP has launched the WPP Creative Capital Index, a unique index enabling brands to assess the value of creativity to deliver tangible growth.

WPP merrges Wunderman Thompson and VMLY&R to form creative company VML

18-10-2023 | 15:49:23
WPP has announced a major evolution in its offering to clients with the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.

DEPT appoints Sandra Masiliso as its first global diversity, equity, and inclusion leader

18-10-2023 | 15:25:23
In this role, Masiliso will work with regional People & Culture teams to drive effective work and embed DE&I throughout the culture, values, and ways of working at DEPT®, positively affecting its clients and people.