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Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign

16-04-2024 | 10:48:31
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Highsnobiety taps Morgan Ruby as creative director and Sofia Ewuraesi Bodger as strategy director

11-04-2024 | 14:50:08
Global youth culture publisher Highsnobiety has announced the hiring of Sofia Ewuraesi Bodger and Morgan Ruby as a part of strategic + creative leadership in Amsterdam, effective April 2024. 

Dove pledges not to use AI to represent real people in its advertising  in new campaign

11-04-2024 | 10:57:41
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

Australian burger brand Grill’d unveils new app and appoints DEPT as digital partner

11-04-2024 | 09:48:00
Serving as a pivotal extension of Grill’d’s internal product, tech, and creative teams, DEPT hit the ground running and both teams collaborated closely to launch Grill’d’s new iOS/Android app.

McDonald's Netherlands uses scent in OOH campaign

10-04-2024 | 11:43:54
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign

10-04-2024 | 11:33:00
The collaboration will be supported by an immersive, multifaceted campaign anchored by a new commercial, as well as digital character collectibles, out-of-home content and exclusive merch on CokeStore.com.

1664 Blanc launches new wave of global campaigns 

10-04-2024 | 10:49:41
The latest Good Taste with a Twist (GTWT) campaign will evolve Rue 1664 and act as a gateway to inspire a brand lifestyle and culture that embodies the new modern Francophile in the 1664 brand world.

Adobe introduces next generation Frame.io to boost content workflow for creative projects

10-04-2024 | 10:33:46
As teams and organizations race to meet the accelerating demand for video content, creatives and stakeholders at all stages of development are slowed down by disconnected tools and systems.

Cannes Lions 2024: Introducing Juliana Roschel, Jim Stengel, Jill Lyons

09-04-2024 | 17:09:02
Marketing Report is running a series of articles introducing speakers participating at this year’s Cannes Lions.

Heineken and creative agency LePub launch ‘The First Ahhh’ global campaign

09-04-2024 | 11:30:00
The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

Joe Public voted South Africa’s best agency to work for by SCOPEN

09-04-2024 | 10:57:00
Further to this, Joe Public also retains the top spot as the Most Creative Agency and the Most Attractive Agency for the second year running in the SCOPEN Agency Scope 2023/24 report.

Hyundai Motor's 'Dogbility' campaign sparks conversations about universal mobility

04-04-2024 | 11:48:11
The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.

Ad agency Luckie acquires Marbury Creative Group

04-04-2024 | 11:36:00
The acquisition brings Luckie expansion in critical areas, including content, search engine marketing, media strategy & planning, plus a seasoned team focused on creative, strategy, and media.

Carlsberg launches ‘curious’ global integrated campaign

03-04-2024 | 08:25:45
The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.

Philips Norelco taps Actor Adam Scott in new personal grooming campaign

03-04-2024 | 08:05:33
Scott stars in a new campaign for shave and groom brand Philips Norelco that empowers audiences everywhere to reflect on their personal growth, starting with how they shape their facial hair.

Havas launches brand and design consultancy outfit

28-03-2024 | 07:02:00
With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients.

Havas New York appoints Taras Wayner as Executive Creative Director

27-03-2024 | 09:54:05
Havas New York, the flagship agency of the Havas Creative Network, known for building meaningful brands and creative excellence, has announced Taras Wayner as its newest Executive Creative Director.

Client-agency communication breakdown threatens creative industry, Lions report

21-03-2024 | 08:54:24
This year’s study revealed that there are glaring discrepancies in how brands experience the agency–client relationship compared to their agency partners.

Pepsico campaign celebrates women thriving in supply chain careers

21-03-2024 | 08:31:56
Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women.

Brazilian restaurant brand Fogo de Chão selects GALE as creative and media agency of record

20-03-2024 | 11:36:00
GALE’s remit spans creative, social, influencer and media strategy, planning, buying, analytics, reporting and brand stewardship to increase awareness and support Fogo de Chão’s ambition of becoming the category leader.

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