Johnnie Walker blends music and cinema

Drawing on the visual language of French New Wave cinema, the film combines cinematic storytelling with spontaneous moments and playful rule breaking.

Johnnie Walker has released a campaign film starring global music artist Sabrina Carpenter, continuing its partnership with the singer. Directed by Academy Award-winning filmmaker Damien Chazelle and produced by Superprime Films, the film explores Carpenter’s artistic development, personal style and next career chapter through the brand’s Keep Walking platform.

The fiilm portrays Carpenter at the centre of a changing world filled with celebrations and unexpected encounters, reflecting the campaign’s themes of confidence, self-expression and personal progress.

Damien Chazelle directs Sabrina Carpenter campaign

The film marks another stage in the multi-year collaboration between Johnnie Walker and Carpenter, following the launch of her signature Go Go Highball and a limited-edition Johnnie Walker Black Label bottle inspired by her style. The products are rolling out across Europe, Australia and North America, with further markets planned.

Sabrina Carpenter: "Working with Johnnie Walker and Damien was such a creative adventure. We wanted to create a true cinematic experience that was playful, unexpected, and full of personality. I'm a long time fan of Damien's work - so it was exciting to bring this visual world to life alongside him. This film felt like the perfect way to tell the Keep Walking story and capture the energy of this next chapter."

Johnnie Walker builds on global music partnership

Damien Chazelle is known for films including La La Land, Whiplash, First Man and Babylon. His work often explores ambition, creativity and the pursuit of personal goals, themes that inform the film’s portrayal of Carpenter’s journey.

The collaboration forms part of Johnnie Walker’s global music platform, which supports artists who challenge creative conventions and contribute distinctive perspectives to culture. The campaign brings Carpenter’s personality into the brand’s Keep Walking message of progress and self-expression.

www.johnniewalker.com

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