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The campaign builds on Repicturing Rural, an ongoing collaboration between Land O'Lakes and Getty Images through the Modern Rural Collective.

The graphic shapes of the bains form the basis of a flexible design system used across the brand's assets and markets throughout EMEA.

The campaign is built around the idea that Thai Gen Z audiences communicate through shared references, memes, inside jokes and behaviours that may not be understood by people outside their social circles.

The representation follows increased recognition for creative work from the region at the 2025 Awards, including two first-time wins for Bosnia and Herzegovina.

The concept also extends to an Italian-American radio spot and in-store communications intended to bring elements of Little Italy into KFC restaurants.

Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

Chipotle worked with the London Vegetable Orchestra, a five-member group of classically trained musicians that creates and performs with vegetable instruments.

In February 2026, Cook also became CEO of WPP Creative, overseeing a portfolio that includes VML, Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners. WPP introduced the unit as part of its Elevate28 strategy.

The agency develops digital brand experiences, e-commerce platforms, campaigns, and content, with originality and craftsmanship at its core.

Tommy will oversee campaign strategy, visual identity and creative across social media, digital advertising, email and out-of-home.

The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible. 

Dan Cookson, Executive Creative Director at Weave, said the creative approach was about bringing Four Pillars’ ‘Expect Different’ ethos to life, turning an everyday occasion into something more playful and visually interesting.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

According to the campaign, one in five mothers experience maternal mental health conditions, while three in four conditions go untreated, in large part because of stigma.

The campaign also addresses the challenge of combining the restaurant-inspired positioning of Ultimates with the accessibility associated with Idahoan.

The platform is designed to attract and engage current and prospective employees by highlighting the role they can play in shaping the bank’s future.

The appointment covers the campaign’s creative development and full production.

Under the programme, each participating marketer brings Copacino Fujikado a real brief. During a two-week sprint, the agency will develop five to seven campaign-level ideas addressing the challenge.

Written, produced and performed by Lindsay, the track features backing vocals from Benji Hughes and provides the soundtrack for a one-minute Don Gato house-party spot directed by Chris Walldorf.