Don Gato campaign gets a Lindsay soundtrack

The campaign was developed by actor, writer and producer Danny McBride and filmmaker David Gordon Green through the Saga of All Sagas films, which combine lucha libre mythology, tequila, cats and comedy.

Daffin Records solo artist and producer Jon Lindsay has partnered with Don Gato Tequila to create the original song Cool Times for the tequila brand’s campaign.

Written, produced and performed by Lindsay, the track features backing vocals from Benji Hughes and provides the soundtrack for a one-minute Don Gato house-party spot directed by Chris Walldorf.

Jon Lindsay creates Don Gato campaign track

The spot was written, directed and shot by Walldorf, who is also a co-owner of Don Gato, in Charleston. It follows a poolside party as the brand’s character pours tequila, raises glasses and eventually takes the celebration into the pool.

The track takes its title from Don Gato’s Made good. For cool times. brand positioning and extends a campaign that has received recognition from Ad Age, Adweek and MediaPost.

Song extends Don Gato brand campaign

Jon Lindsay: "I've been a fan of the world Danny created for Don Gato from day one," said Lindsay. "The ads have been insane and deserve the recognition. With as hard as the guys were going at the 'cool times' vibe, I couldn't believe there wasn't already a slammin' song for it. As soon as I had the demo, I knew we should get Benji on it. Real G's know how far back BH goes with Danny's work—check out Kenny in Eastbound and Down. Huge shout out to Walldorf, who always makes everything look incredible. We've worked together for years. He directed my Dear Assassin video last year; we slipped in few Don Gato Easter eggs."

Chris Walldorf: "It was a perfect fit as we all go way back. I went to film school with Danny and have been working with both Jon and Benji for years. It always makes for Cool Times working with old friends, especially when they're as talented as Jon and Benji and knock it out of the park."

Lindsay and Hughes continue musical partnership

Lindsay and Hughes have collaborated since their early years in Charlotte, North Carolina, where Lindsay performed in Hughes' band. Their work together has included the national tour An Evening Extreme with Benji Hughes and Jon Lindsay last year.

The tour included a performance at SXSW and appearances alongside Jackson Browne and Jeff Bridges in Solvang.

www.dongatotequila.com

www.daffinrecords.com

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