Tagresults

A central element of the framework is its focus on metric dependencies.

Tommy will oversee campaign strategy, visual identity and creative across social media, digital advertising, email and out-of-home.

The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible. 

Dan Cookson, Executive Creative Director at Weave, said the creative approach was about bringing Four Pillars’ ‘Expect Different’ ethos to life, turning an everyday occasion into something more playful and visually interesting.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

The Channon Prize for Best New Learning went to Mother, Wavemaker London and Nationwide for Marketing and finance: Pioneering a new kind of alliance.

According to the campaign, one in five mothers experience maternal mental health conditions, while three in four conditions go untreated, in large part because of stigma.

The campaign also addresses the challenge of combining the restaurant-inspired positioning of Ultimates with the accessibility associated with Idahoan.

The platform is designed to attract and engage current and prospective employees by highlighting the role they can play in shaping the bank’s future.

The appointment covers the campaign’s creative development and full production.

Written, produced and performed by Lindsay, the track features backing vocals from Benji Hughes and provides the soundtrack for a one-minute Don Gato house-party spot directed by Chris Walldorf.

The campaign uses Formula 1 as a framework for exploring the decisions and preparation behind performance. 

The research also found that 53 percent would pay more for greater peace, privacy or fewer crowds, while nearly half sometimes feel they need a vacation from their vacation to recover after travelling.

The campaign opens with a 30-second film in which a young explorer transforms a family road trip into an imagined mission, using the Passport TrailSport as the vehicle for the adventure.

Created under KFC's Go Full Chicken brand platform, the integrated campaign combines television, digital video, out-of-home (OOH), social and creator content.

The experience centres on the story of Seibei Nakagawa, the brand's founder, whose journey brought brewing knowledge from the West to Japan.

The initiative draws on the city's history of functional design and the work of figures including Josef Hoffmann, Koloman Moser and Otto Wagner.

The launch film will be followed by video content featuring amateur fighters from participating global businesses, who will share stories about their own 7th Punch experiences.

The campaign extends Behind Brilliant Things with a focus on Protecting Brilliant Things, positioning broadband security as part of the household connection.

The campaign includes three television spots: Integrity Matters, Advice You Can Rely On and Confidence Makes the Difference.

The first batch sold out at Fiat Wear within 20 minutes, prompting the brand to launch the campaign alongside the arrival of another batch.