Marketing Report


Mattel partners with Heinz to launch pink 'Barbiecue' sauce

16-04-2024 | 11:06:37
After this huge public demand, Mattel and Heinz are now launching this dreamy sauce just in time to celebrate the 65th Anniversary of the Barbie brand…because Barbie dreams really do come true.

Coca‑Cola brand Powerade launches Olympic Games Paris 2024 global campaign

16-04-2024 | 10:48:31
Building on The Coca‑Cola Company’s nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Dove pledges not to use AI to represent real people in its advertising  in new campaign

11-04-2024 | 10:57:41
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

McDonald's Netherlands uses scent in OOH campaign

10-04-2024 | 11:43:54
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

Coca Cola and Marvel tap augmented reality in new packaging and storytelling campaign

10-04-2024 | 11:33:00
The collaboration will be supported by an immersive, multifaceted campaign anchored by a new commercial, as well as digital character collectibles, out-of-home content and exclusive merch on

1664 Blanc launches new wave of global campaigns 

10-04-2024 | 10:49:41
The latest Good Taste with a Twist (GTWT) campaign will evolve Rue 1664 and act as a gateway to inspire a brand lifestyle and culture that embodies the new modern Francophile in the 1664 brand world.

Heineken and creative agency LePub launch ‘The First Ahhh’ global campaign

09-04-2024 | 11:30:00
The wider global campaign showcases Heineken’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.

ANA's Engage Responsibly launches ad and education campaign to fight online hate

08-04-2024 | 07:10:00
United States’ Association of National Advertisers ANA’s Engage Responsibly (ER) has launched a new advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. 

Hyundai Motor's 'Dogbility' campaign sparks conversations about universal mobility

04-04-2024 | 11:48:11
The campaign implemented generative AI to create immersive visuals, putting a fresh twist on Hyundai Motor's vision on universal mobility for everyone.

Carlsberg launches ‘curious’ global integrated campaign

03-04-2024 | 08:25:45
The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.

NBA partners with Leo Burnett Dubai and Publicis Groupe Middle East in ‘Nets for Change’ campaign

03-04-2024 | 08:24:13
The campaign’s core objective is twofold: repurpose abandoned fishing nets as basketball nets while nurturing love of the game for aspiring young female basketball players across India.

Philips Norelco taps Actor Adam Scott in new personal grooming campaign

03-04-2024 | 08:05:33
Scott stars in a new campaign for shave and groom brand Philips Norelco that empowers audiences everywhere to reflect on their personal growth, starting with how they shape their facial hair.

Optimum Nutrition launches marketing campaign in over 100 markets globally

27-03-2024 | 10:45:00
Launching in over 100 markets around the world, the new campaign is the latest work inspired by the brand's core creative idea that 'there's more of you in you.'

Pernod Ricard launches digital campaign for its responsible drinking initiative: Drink More Water

26-03-2024 | 09:11:55
Built on Pernod Ricard’s historical prevention programme Responsible Party, launched in 2009, Drink more water is a responsible drinking initiative tackling the issue of binge drinking among young adults.

Global tech firm Stefanini creates marketing campaign entirely from AI tools

22-03-2024 | 11:31:00
Stefanini Group, a $1 billion technology company specializing in digital solutions, is one of the first companies to create a global marketing campaign entirely from AI tools.

DataDome unveils solution to combat ad fraud

22-03-2024 | 09:30:50
The  solution is set to transform how organizations manage and secure their online advertising efforts, ensuring that marketing budgets are spent effectively and reach genuine audiences.

Pepsico campaign celebrates women thriving in supply chain careers

21-03-2024 | 08:31:56
Featuring photos of these employees in their work settings, in place of the company's brands, is at the heart of how the global campaign aims to celebrate and empower women.

John Lewis and Saatchi & Saatchi launch campaign inviting women-led businesses to collaborate

20-03-2024 | 09:57:00
To celebrate, John Lewis & Partners recently rebranded as John Lewis & Sisters across its social channels, and launched collage-inspired creatives including a mural in Liverpool.

Supermarket chain Lidl Belux selects blended agency iO to manage its digital marketing and campaigning

19-03-2024 | 09:51:00
Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

ING changes airport airbridges into stories of personal transformation in new campaign

19-03-2024 | 09:47:01
As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next.