Marketing Report


Mars revives old ads to engage public into climate action

29-11-2023 | 06:40:22
Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

On-demand delivery platform DoorDash partners with Dept on holiday campaign

24-11-2023 | 07:41:09
Together, DEPT® and DoorDash focused on highlighting the real experiences and sentiments of consumers during the holidays.

Anheuser-Busch, MADD and Uber partner on combating drunk driving campaign

24-11-2023 | 07:22:59
As part of the next phase of the Decide to Ride campaign, the coalition is teaming up with Anheuser-Busch wholesaler partner Flint Hills Beverage to help combat drunk driving during the Kansas State Wildcats' 2023 football season. 

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 06:05:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok

22-11-2023 | 09:56:00
Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

Online appliance retailer CHiQ launches sports marketing campaign featuring champion athlete Viktoria Rebensburg as brand ambassador

22-11-2023 | 07:00:00
These events boast a fan base of 33 million individuals across Europe with estimated global TV viewership of 1.2 billion. 

Mercedes-Benz launches “holidays with love” global campaign to celebrate connections and community

21-11-2023 | 07:30:00
 The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities.

Joe Public Cape Town puts ‘eats’ into everything in latest Uber Eats TVC

20-11-2023 | 16:08:06
In driving awareness around this, Uber Eats, in partnership with Joe Public Cape Town, recently launched a TV and social media campaign that effectively (and humorously) conveys the message.

[Marketing Week] Bob Koigi: Advancing climate change communication agenda

16-11-2023 | 15:48:20
The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

Uber company Drizly debuts new marketing campaign

16-11-2023 | 08:50:49
"What's It Gonna Be?" nods to Drizly's growing emphasis on helping consumers find and buy the right drinks for any moment, whether it's selecting a gift for that someone special, discovering new drinks for an upcoming soiree, or shopping everyday favorites for a casual night at home.

ANA's Engage Responsibly launches ad and education campaign to fight online hate

15-11-2023 | 16:30:24
United States’ Association of National Advertisers ANA’s Engage Responsibly (ER) has launched a new advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. 

Car retailing platform Spinny unveils Cricket World Cup campaign

15-11-2023 | 16:22:00
Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.

Omnichannel ad serving firm Clinch expands integration with LiveRamp

15-11-2023 | 08:10:35
This collaboration is set to bridge the gap between online and offline conversions, empowering advertisers to make data-driven decisions that maximize the impact of their campaigns.

Kerrygold explores the power of mealtime reconnection in new global advertising campaign

07-11-2023 | 08:42:49
The campaign – 'May your table always be full' – aims to illustrate the power of reconnecting with friends and family at mealtimes amid the fast-paced pressures of everyday modern life.

AMC Networks enables programmatic ad buying on linear networks

31-10-2023 | 11:30:00
AMC Networks announced it has enabled programmatic ad buying on three of its linear networks after a successful pilot last month, a significant and innovative industry first.

Sprite and WPP tap into Chinese meme culture with the launch of ‘1982 Sprite’ campaign

24-10-2023 | 13:33:24
Sprite and WPP Open X have turned popular Chinese meme into reality with the launch of limited-edition product.

ZoomInfo launches brand campaign targeting go-to-market professionals

23-10-2023 | 07:30:00
ZoomInfo, the go-to-market platform to find, acquire, and grow customers, has launched its first integrated brand campaign, illustrating how ZoomInfo helps businesses across the globe unlock insights, engage customers, and win faster.

AppLovin introduces AI advancements to help clients achieve their campaigns accurately

19-10-2023 | 12:40:00
By leveraging more powerful models to enhance the AXON engine behind AppDiscovery, it is helping partners achieve their campaign goals with greater accuracy, improved performance and speed on a larger global scale.

Shirofune Integrates with Shopify to optimize campaigns based on customer lifetime value

16-10-2023 | 09:40:00
Shirofune, the digital advertising automation management platform backed by a human intelligence-first approach, has announced its integration with Shopify to predict the Lifetime Value (LTV) of online customers and provide advertisers with even greater optimization of their ad campaigns.

Nielsen, RDA and Eyeota ink deal to grow ad reach, marketing analytics and campaign performance in Australia

12-10-2023 | 15:23:06
This alliance means agencies and advertisers can now seamlessly integrate more than 500 CMV audience segments across 16 different verticals.

[Marketing Week] Bob Koigi: Brands set sights on expanded customer base with innovative ad campaigns

11-10-2023 | 10:07:00
As competition to reach a targeted and increasingly urbane customer base reaches new heights, brands are increasing their ad spend by investing in new and innovative campaigns.