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The production uses generative AI to integrate the characters’ recognisable silhouettes into scenes inspired by modern Chinese streets.

The series places spending habits, savings goals and financial ambitions at the centre of the dating process.

The campaign positions Greater Bank as a financial partner that helps Australians get more value from their banking and put more money towards the things that matter to them.

The creative concept turns this inefficiency into a visual metaphor for businesses struggling to make their people, processes and technology work together.

The campaign focuses on barriers to investing, particularly cost and confidence. Barclays research found that low fees and charges are the most important factor when choosing an investment service, cited by 39 percent of UK adults.

The creative builds on Courvoisier’s historical association with significant cultural gatherings, from the court of Napoleon III to the unveiling of the Eiffel Tower and the opening of the Moulin Rouge.

The French electricity distribution company has worked to reduce the risks power lines pose to birds for more than 30 years.

Activities include a 74-stop tour, partnerships with Big Noon Kickoff and Coca-Cola Bowl Season, and the brand's first integration with Yahoo! Sports College Fantasy Football.

The campaign features a series of short films and social media executions in which ordinary reactions turn into the distinctive Ooooober expression when people discover the offer. 

The partnership launches with a film exploring the emotional challenges of moving on after a breakup.

The campaign aims to encourage parents to pay closer attention to their children’s vision, particularly when conditions may go undetected during important developmental years.

Located in a building with a longstanding connection to local life, Restaurace Fren has built its identity around food, hospitality and relationships with its customers.

The graphic shapes of the bains form the basis of a flexible design system used across the brand's assets and markets throughout EMEA.

The campaign is built around the idea that Thai Gen Z audiences communicate through shared references, memes, inside jokes and behaviours that may not be understood by people outside their social circles.

The concept also extends to an Italian-American radio spot and in-store communications intended to bring elements of Little Italy into KFC restaurants.

Chipotle worked with the London Vegetable Orchestra, a five-member group of classically trained musicians that creates and performs with vegetable instruments.

The campaign uses an unfairground as an analogy for a pensions system that can appear complicated or inaccessible. 

Dan Cookson, Executive Creative Director at Weave, said the creative approach was about bringing Four Pillars’ ‘Expect Different’ ethos to life, turning an everyday occasion into something more playful and visually interesting.

The partnership builds on a longstanding relationship between Sony and the Berliner Philharmoniker. T

According to the campaign, one in five mothers experience maternal mental health conditions, while three in four conditions go untreated, in large part because of stigma.

The campaign also addresses the challenge of combining the restaurant-inspired positioning of Ultimates with the accessibility associated with Idahoan.