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The production was equipped with 42 AI-enabled cameras before crew activity began.

The work will run across digital advertising, social media and out-of-home channels, alongside activity with creators working across sustainability, innovation, health, culture and community-building.

The campaign is built around the observation that people with significant cash savings, typically £10,000 to £20,000 or more, can leave their money with a familiar bank because of habit, trust or loyalty, even when other options may offer greater returns.

It runs across TV, social, out-of-home and in-store channels, highlighting shared moments and everyday rituals in which McVitie's products feature.

The campaign positions Sausage as an alternative to political advertising, with a platform based on flavor, flexibility and affordability.

The initiative encourages Veterans to check in with one another and seek support when facing personal challenges.

The campaign extends Currys’ Beyond Techspectations platform, with Currys colleagues appearing as exaggerated energy-saving dads.

The campaign features Bettis as the Pepsi ref of gameday flavor, calling out occasions when football food is served without an ice-cold Pepsi.

The campaign film follows four characters who own luxury items but hesitate to use them, including a watch, jewelry, a bottle of Tignanello and a suit.

It is the first work for Interrail from WE ARE Pi since the agency was appointed as its brand and creative agency in April.

Created with Chicago-based agency Highdive, the campaign runs across television, streaming, digital, social, experiential and out-of-home channels.

The platform connects marketing, sales and service teams through a shared customer view, combining AI-powered tools with a Smart CRM and centralized customer data. 

The platform was developed by Havas Creative and is supported by an international media strategy from Havas Media.

The campaign focuses on the confidence associated with maintaining a reliable connection throughout the day.The campaign also includes 20- and 6-second edits.

The campaign follows last year’s The Bosses, which focused on independent corner shops, and shifts attention to hospitality businesses where Coca-Cola products are served.

The film contrasts adrenaline-driven experiences with more familiar acts of bravery, positioning courage as something that can be expressed through ordinary decisions and personal challenges.

Art Director Joost and Head of AI & Innovation Edouard pushed it as far as it would go, with nobody but themselves to answer to.

Angels Among Us will document the experiences of the models pursuing a place in the Victoria’s Secret Fashion Show, including the personal challenges and moments surrounding the selection process.

The campaign centres on the idea that everyone understands the satisfaction of mastering a skill or overcoming an obstacle for the first time.

The campaign combines the Ghost Face character with Fanta’s seasonal storytelling, limited-edition packaging and fan experiences.

The partnership centres on Anisimova’s decision to step away from professional tennis in 2023 to reset before returning to competition and reaching the world’s Top 10.