Havas Creative lands El Almendro Christmas brief
Havas Creative will develop the 2026-2027 campaign while building on the brand’s established communications and emotional connection with Spanish consumers.
Havas Creative has been selected by Spanish Christmas brand El Almendro to develop its Christmas campaign for the 2026-2027 season, following a competitive pitch.
The appointment covers the campaign’s creative development and full production. The Havas Creative team in Madrid will work on the campaign as part of an existing relationship with El Almendro that already includes social media activity throughout the year.
Havas Creative takes on El Almendro Christmas campaign
El Almendro, part of the Delaviuda Group, has built a longstanding association with Christmas advertising in Spain. Its campaigns have focused on themes including home, family, reunions and returning home, becoming part of the seasonal advertising landscape.
Ana Pozuelo, Client Services Director, Havas Creative: “We’ve taken on this project with enormous enthusiasm and a great sense of responsibility. El Almendro is a brand that has built an exceptional connection with people over the years, and its Christmas advertisement is a cherished tradition. Our goal is to contribute to continuing that story from a contemporary perspective, while preserving the emotion that makes the brand unique.”
The appointment expands Havas Creative’s existing work with El Almendro and strengthens the relationship between the agency and Delaviuda Group ahead of the key Christmas communication period.
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