Omnicom tops Gartner’s 2026 agency rankings

The Critical Capabilities report assessed factors including providers' AI vision, creative execution capabilities, marketing technology strategy and implementation, content supply chain optimisation, first-party data enrichment and digital marketing performance.

Omnicom has been ranked first across all evaluated use cases in the 2026 Gartner Critical Capabilities for Global Digital Marketing Agencies report and named a Leader in the 2026 Gartner Magic Quadrant for Global Digital Marketing Agencies.

In the Critical Capabilities evaluation, Omnicom ranked highest among the global agencies assessed across seven use cases: Global Brand / Marketing Campaign Execution, Omnichannel Content Generation, AI-Driven Marketing Innovation, Data-Driven Performance Marketing, B2B Marketing, Digital Commerce and CX Overhaul, and Website and Digital Product Design.

Gartner evaluates Omnicom's digital capabilities

Paolo Yuvienco, Chief Technology Officer of Omnicom: "Our ranking in Gartner’s Critical Capabilities report and our Leader position in the Magic Quadrant reflect Omnicom’s commitment to delivering AI-powered, data-driven marketing solutions at scale. This recognition validates the value that our investments in Omni as well as our data, identity and AI solutions are delivering to Omnicom’s clients. We are proud to be leading the market in the future-facing tools and capabilities shaping modern marketing."

Omni connects AI, data and marketing capabilities

Omni is Omnicom's AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and measurement through one system.

The platform combines Acxiom's identity and data capabilities, Flywheel's commerce intelligence, Omnicom's media scale and marketplace access, and proprietary content and cultural signals. Omnicom says the system is designed to support decision-making, activation and measurement for clients.

Credera adds digital transformation expertise

Omnicom's digital marketing capabilities also include Credera, its digital transformation consultancy. The company provides expertise in marketing technology strategy, organisational design and change management alongside Omnicom's AI and data capabilities.

Omnicom says the combined capabilities allow it to support clients with implementing marketing technology and AI solutions while also addressing organisational changes associated with those investments.

www.omc.com

www.gartner.com

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