Future Golf picks BastionBUNTIN for U.S. launch

The partnership will begin with a strategic PR program focused on awareness, alongside BastionBUNTIN’s involvement in Future Golf’s broader go-to-market strategy and integrated community-building activity across channels.

BastionBUNTIN has been appointed agency of record for Future Golf, leading the Australian golf membership platform’s U.S. launch across campaign orchestration, PR, social media, content, community management and experiential.

Founded in Australia in 2014, Future Golf operates a technology-driven membership platform designed to make golf more accessible. Through its app, members can find participating courses, search tee times, book rounds, access membership benefits and connect with other golfers.

Future Golf begins U.S. expansion in California

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf courses. The company plans to expand into Arizona, Nevada and Texas before continuing its rollout across the country.

Ali Terai, Founder and CEO, Future Golf: “We built Future Golf around a simple belief: the more opportunities people have to play, the stronger the game becomes,” says Ali Terai, Founder and CEO of Future Golf. “Bringing Future Golf to the U.S. is about creating more ways into golf, more places to play and, ultimately, a community that makes people want to stay in the game. We’ve seen the impact that can have in Australia, and we’re incredibly excited to build that same momentum here.”

Future Golf launches Founding Membership

As part of the U.S. launch, Future Golf is introducing a Founding Membership program. The first 1,000 U.S. members will receive 12 complimentary rounds at participating Future Golf courses, exclusive member benefits and a limited-edition Founding Member pack created in collaboration with Eastside Golf.

Each pack will be individually numbered to correspond with the member’s Future Golf membership number.

Jeff Browe, CEO, BastionBUNTIN: “Future Golf is rethinking what golf membership can look like for the modern player,” says Jeff Browe, CEO of BastionBUNTIN. “By combining greater access to the game with technology and a genuine sense of community, they’re building something that goes far beyond a traditional membership. We’re excited to help establish Future Golf as a defining community-driven golf platform in the U.S.”

The appointment adds Future Golf to BastionBUNTIN’s client roster, which includes SERVPRO, Avocados from Mexico, CFP Board, Yoshinoya, Bloom Fresh/Cotton Candy Grapes and Spotify.

www.bastionbuntin.com

www.futuregolf.com.au

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