Marketing Report


Home equity solution platform EasyKnock launches marketing partnership with iHeartMedia

22-07-2024 | 10:15:00
EasyKnock, the first home equity solution platform, has entered into an expansive marketing partnership with iHeartMedia which will include nationwide on-air and digital advertising campaigns across iHeartMedia broadcast radio and digital platforms.

Bitburger unveils 'Bitte', a campaign brewing connections across Europe

19-07-2024 | 08:55:00
Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals.

E-commerce platform DoorDash celebrates its delivery drivers in latest campaign

19-07-2024 | 08:52:00
The “Can’t Help Helping” campaign is an extension of DoorDash’s new "Your Door To More" brand platform, which launched in January. The full-funnel campaign will run in both Spanish and English across social media, OTT and other assets.

Publicis Media appointed by Nestlé as its media agency in China

18-07-2024 | 08:44:00
The appointment will see Nestlé entrusting Publicis Media China to manage its media requirements including media planning and buying for social and mobile as well as performance media in China.

Jack Daniel’s picks Five by Five as UK digital and social media agency

17-07-2024 | 08:46:00
The independent agency will be responsible for all social media strategy and output, digital content creation, as well as working with influencers alongside partner agencies.

Tiger Pistol and AdBud partner to empower agencies with local social media advertising

17-07-2024 | 08:34:00
This collaboration introduces "Automatic SoMe ads," AdBud's location-based Meta advertising solution powered by Tiger Pistol.

Lunazul Tequila launches ad campaign to celebrate its story and journey

12-07-2024 | 09:10:03
Lunazul Tequila, the approachable, premium tequila brand made with hand-harvested 100% blue weber agave has launched a new advertising campaign today titled "Look to Luna."

Aleph Group acquires Entravision's digital advertising business

03-07-2024 | 10:30:00
Aleph Group, a global player in connecting leading global digital media platforms with advertisers and consumers in primarily emerging markets, announced the completion of its acquisition of Entravision Global Partners (EGP), the digital commercial partnership business unit of Entravision Communications Corporation.

Planters nuts and snacks manufacturer launches “Ahhh, nuts” ad campaign

03-07-2024 | 09:45:00
The innovative campaign, developed in collaboration with BBDO MW features four, fast-paced, high-energy spots depicting everyday mishaps while fishing; waiting at a cash machine; opening a highly carbonated bottle; and an experience at a vending machine.

OOH media firm Intersection partners with TikTok to transform urban advertising

01-07-2024 | 10:50:00
Utilizing the extensive LinkNYC network, this collaboration enables creators to bring their work from the digital realm to a physical, interactive canvas across the city.

SodaStream Benelux chooses Somention for their influencer campaigns

27-06-2024 | 13:41:54
After an intensive pitching process, SodaStream has selected Somention as their partner for their influencer activations in the Netherlands and Belgium.

Retail media is 50 per cent more effective than social media at driving responses to advertising, report

27-06-2024 | 11:20:00
The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

DoubleVerify extends brand safety and suitability to Facebook and Instagram feeds and reels

27-06-2024 | 11:15:00
With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.

UIber and Ogilvy unveil campaign celebrating unique experiences

26-06-2024 | 13:29:51
The campaign is based on everyday situations where one of the platform's cars becomes an unexpected hero, celebrating a series of those funny and unexpected moments in life.

Online home store Wayfair launches Omni channel campaign to champion its diverse product range

24-06-2024 | 10:27:00
Wayfair, a global online home store has launched the third iteration of its integrated strategic campaign 'Go Your Own Wayfair'. This is the first spot of the campaign developed by Jung von Matt London for Wayfair.

IAS expands brand safety measurement to include reporting on misinformation on Facebook and Instagram

11-06-2024 | 11:54:00
Facebook and Instagram already prohibit ads from running alongside content that’s been labeled as misinformation by its third-party fact checkers or that violates its policies.

DoubleVerify expands AI-powered brand safety capabilities for TikTok advertisers

10-06-2024 | 08:30:00
As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

P&O Ferries and Publicis London unveil 'All Aboard' campaign to celebrate travel enthusiasts

07-06-2024 | 11:32:17
The ad, which spans TVC, press, OOH, radio, social, and digital display, continues the platform’s mission of demonstrating that no matter who you are or how you travel, a P&O Ferry is always a more enjoyable experience.

Social campaign calls for ecocide to be recognized as an international crime

07-06-2024 | 10:04:00
Serving as a stark reminder that nature needs better protection, the creative puts nature at its heart and gives a voice to wildlife whose habitats are being destroyed by imagining animals as ICC-esque judges ready to pass sentence.

Integral Ad Science enhances TikTok brand safety with new category exclusions

04-06-2024 | 11:05:00
This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok.

LG launches global campaign to to bring more optimism to social media experiences

31-05-2024 | 10:09:40
LG Electronics (LG) has launched a global campaign called 'Optimism your feed,' which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.