Marketing Report


On-demand delivery platform DoorDash partners with Dept on holiday campaign

24-11-2023 | 07:41:09
Together, DEPT® and DoorDash focused on highlighting the real experiences and sentiments of consumers during the holidays.

Pepsi reunites with Shaquille O'Neal in new mini cans commercial

23-11-2023 | 07:16:00
 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

IAS expands TikTok partnership for brand safety measurement to 21 new countries

21-11-2023 | 07:10:00
The increased market availability further solidifies IAS’s deep partnership with TikTok and offers advertisers truly global coverage. 

Cosentino selects Sprinklr to create a unified social media and marketing strategy

21-11-2023 | 07:05:00
Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

Instagram is the favourite platform among social media users, study

20-11-2023 | 16:01:47
Although Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favourite among social media users.

Social media advertising platform Tiger Pistol expands advertiser ecosystem to include TikTok

15-11-2023 | 08:20:00
In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol, the local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Social media network and content monetisation platform REPUBLIK closes $6m seed funding round, now valued at $75m

08-11-2023 | 13:03:00
REPUBLIK, a global technology company building new ways for people to interact, announced the successful conclusion of its $6 million seed funding round.

Social media platform Fanbase crosses $4.5m in equity crowdfunding round

08-11-2023 | 12:57:00
Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

[Column]: Henri Lessing: Why YouTube Shorts could be the TikTok Killer

06-11-2023 | 12:52:00
TikTok, Instagram, and YouTube are all vying to become the dominant player in the world of vertical videos.

Social media platform Fanbase crosses $4.5m in equity crowdfunding round

31-10-2023 | 09:49:00
Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

Global user generated content platform market to reach $71.3 billion by 2032, report

24-10-2023 | 13:56:56
The User Generated Content Platform Market is poised for significant growth, primarily driven by the increasing demand for social media platforms.

Michiel Frackers: Marc Andreessen remains optimistic and iXora scores big in Asia

23-10-2023 | 11:39:22
Actually, I hate inspirational quotes, but I caught myself last week looking for tips and examples of people who kept faith in a better future during hard times. For example, I enjoyed reading back pieces from speeches by Winston Churchill.

Businesses increase spend on digital advertising but shift platform priorities, report

23-10-2023 | 07:20:00
According to the data released in an infographic, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn.

Michiel Frackers: Hamas gets a helping hand from social media

16-10-2023 | 12:18:00
It is not possible to write cheerfully about new innovations when the world is on fire. Especially not when the world’s most widespread innovation of this century, social media, is being used by terrorists.

Michiel Frackers: TikTok loses six billion dollars and according to ChatGPT I’m a Pussycat Doll

10-10-2023 | 11:44:00
This week’s most notable news was not the lawsuit against Sam Bankman-Fried, because that curly clearly stole as much money as he could from his customers seems clear, but the Indonesian government’s ban of Tiktok’s webshop.

[Ghana] Actress Yvonne Nelson relaunches Heels & Sneakers TV series on YouTube

28-09-2023 | 08:02:00
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist.

New research reveals how people engage with brands using images

28-09-2023 | 08:00:00
The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images.

Somention acquires saas platform Influentials

19-09-2023 | 10:22:31
Somention, the largest independent social media agency in the Netherlands, is proud to announce the strategic acquisition of saas platform Influentials.

Amazon is consumers’ preferred ad platform for a second year in a row, report

13-09-2023 | 16:37:00
Kantar, the world's marketing insights and analytics company, today reveals Amazon has once again taken the title of consumers’ most preferred ad platform.

One in five social media users consider themselves an influencer or content creator, report

31-08-2023 | 11:30:05
This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators.

TikTok introduces search ads

30-08-2023 | 08:15:00
TikTok recently introduced Search Ads which will give brands the option to have ads displayed alongside organic content that appears within the app's search results.