Marketing Report


Social media advertising platform Tiger Pistol expands advertiser ecosystem to include TikTok

15-04-2024 | 08:10:00
In response to advertisers' demand for scalable vertical video social ads, Tiger Pistol, the local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Cosentino selects Sprinklr to create a unified social media and marketing strategy

15-04-2024 | 08:07:00
Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

[Column] Tim Wesdijk: The end of third-party cookies: Here's what you need to know

12-04-2024 | 07:45:00
Google has announced that by the end of the third quarter of 2024, Third-Party cookies will be phased out, removing a crucial source of data for marketers and advertisers.

Integral Ad Science enhances TikTok brand safety with new category exclusions

12-04-2024 | 07:38:00
This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok.

DoubleVerify expands AI-powered brand safety capabilities for TikTok advertisers

12-04-2024 | 07:30:00
As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

1664 Blanc launches new wave of global campaigns 

10-04-2024 | 10:49:41
The latest Good Taste with a Twist (GTWT) campaign will evolve Rue 1664 and act as a gateway to inspire a brand lifestyle and culture that embodies the new modern Francophile in the 1664 brand world.

Carlsberg launches ‘curious’ global integrated campaign

03-04-2024 | 08:25:45
The new campaign follows consumer research that uncovered a universally recognised human truth: the best things in life come to the curious.

[Column] Vivian Kowalski: Gen Z continues to shake up the marketing world

28-03-2024 | 12:32:00
For decades, marketers have been fixated on the concept of the traditional marketing funnel, believing that consumer behavior follows a linear path.

Pernod Ricard launches digital campaign for its responsible drinking initiative: Drink More Water

26-03-2024 | 09:11:55
Built on Pernod Ricard’s historical prevention programme Responsible Party, launched in 2009, Drink more water is a responsible drinking initiative tackling the issue of binge drinking among young adults.

Havas acquires social marketing agency Wilderness  

19-03-2024 | 09:56:00
The acquisition is the latest strategic move by Havas to evolve its operating model to accelerate clients’ transition to become more customer-centric organisations.

Hyundai and marketing agency TEN Advertising launch campaign for the new Santa Fe SUV

19-03-2024 | 09:39:00
The campaign, comprising two ads titled "Ruggedness" and "Wide Open Space," targets Asian American couples and families seeking exciting experiences in their everyday moments.

Instagram unveils new dynamic motion identity system targeting creators

19-03-2024 | 09:29:00
To celebrate and inspire its community of creators, Instagram has refreshed and expanded its brand identity. With billions of users worldwide, motion plays a significant role in how the product is marketed and experienced.

[Column] Michiel Frackers: Harari: For the first time, no one knows what the world will look like in 20 years

18-03-2024 | 12:48:00
Yuval Noah Harari was a guest on Stephen Colbert’s late night talkshow, leading to an unexpectedly relevant conversation for that time of the day on network television.

Allianz Direct selects Somention as social media agency of choice

15-03-2024 | 08:00:17
This collaboration is centred around innovation and establishing genuine connections with Gen Z & Millennials, with the target audience guiding both concept and execution.

Serviceplan creates ‘Every Story Starts with a Yes’ campaign for Lufthansa Airlines

12-03-2024 | 09:44:47
Dubbed Every Story Starts with a Yes, the campaign film recently made its worldwide premiere and is available on TV, online, and in cinemas.

Rootless destigmatizes menopause with “own your pause” campaign

12-03-2024 | 09:12:00
Produced by Red Antler, the Own Your Pause’s PSA-style video spotlights a group of diverse and powerful women sharing their menopausal experiences in a way that is both relatable and heartfelt, encouraging others to join the conversation.

Dove launches TikTok campaign to protect young girls from misleading anti-ageing skin care content

01-03-2024 | 08:52:22
Dove believes a 10-year old's face should be a canvas for care-free fun, not anti-ageing products. As a consequence of societal pressures, young girls are glorifying the latest in anti-ageing skincare trends.

Eagle Foods partners with ad agency Brokaw in multimedia campaign to relaunch Hamburger Helper

29-02-2024 | 09:10:11
The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion

28-02-2024 | 16:43:54
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Sportlife and Hero Cassis select Somention as social media agency of choice

28-02-2024 | 11:16:48
Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.