Marketing Report


Dept appoints Marlena Edwards as Head of People and Culture for the Americas

22-02-2024 | 08:10:00
With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas

Atlanta Marketing Agency Yalo acquires media agency DB Dynamo

22-02-2024 | 08:06:00
Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

The Dutch Meteorological Institute extends digital partnership with blended agency iO

21-02-2024 | 08:59:34
The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

GWI and Nielsen introduce advanced audience analytics to agencies and advertisers

20-02-2024 | 09:45:00
With the Nielsen GWI Fusion, it’s now possible to compare scenarios and optimize media plans across multiple media types to allow for more informed cross-media decisions and understand U.S. TV audiences like never before.

Communications agency FINN Partners announces leadership changes

14-02-2024 | 07:56:36
FINN Partners, the global independent, full-service marketing and communications agency, has announced the promotion of Amy Skelding, formerly senior partner in the UK travel practice, to managing partner, UK Travel.

Ad and marketing agency Connelly Partners launches operations in Canada

12-02-2024 | 08:45:00
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

WPP acquires minority stake in German creative digital marketing agency OH-SO Digital

09-02-2024 | 08:16:13
The strategic investment is part of WPP’s ongoing targeted M&A strategy which focuses on the key growth areas of commerce, experience and technology.

VML appoints Jeff Geheb as global executive lead for enterprise solutions

09-02-2024 | 07:50:17
As global executive lead, Enterprise Solutions, Geheb will be responsible for the growth and leadership of VML's full Enterprise Solutions offering, which includes global consulting, data, technology, innovation services, companies and products.

IPG appoints Susan Credle as creative advisor

06-02-2024 | 07:21:44
In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. Credle will also continue to report to IPG CEO Philippe Krakowsky.

Somention welcomes four new team members

31-01-2024 | 07:51:04
Four new team members have joined social media agency Somention.

Peter Piper Pizza picks Citrus Advertising as the new agency of record, for brand, creative and media services

31-01-2024 | 07:34:00
Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. 

Interpublic Group names Danny Robinson CEO of The Martin Agency

31-01-2024 | 07:29:30
An industry veteran, Robinson has been with The Martin Agency for nearly two decades, serving most recently as its Chief Creative Officer.

WPP merges communications agencies Hill & Knowlton and BCW to form Burson

30-01-2024 | 10:09:15
The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

Seekr unveils brand safety and suitability platform

30-01-2024 | 09:28:04
Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.

Publicis unveils AI strategy to lead group into its second century

26-01-2024 | 07:46:00
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

WPP launches Welcome Talent initiative to diversify talent in Belgian communications industry

25-01-2024 | 07:25:00
The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

Integrated marketing communications agency The Motion Agency acquires 2.718 Marketing

25-01-2024 | 07:00:00
As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients. 

WPP expands its business with Telefónica in Latin America

24-01-2024 | 07:49:46
WPP’s new operating model for Telefónica will be known as the Blue Spark Partnership, providing a seamless integration of WPP expertise and resources to deliver creative and strategy for the brand across the region.

iO appoints Marco Merola as Managing Director on Campus Herentals

24-01-2024 | 06:54:00
He started as an intern at iO in 2017 and grew to become Service Line Director Marketing.

Cannes Lions announces 2024 Jury Presidents and opens for awards submissions

24-01-2024 | 06:44:11
Convening in Cannes in June, the Jury Presidents will help benchmark excellence across the world's very best creative and effective work.

PMG acquires UK-based digital marketing agency RocketMill

22-01-2024 | 09:08:00
The combined strengths of PMG and RocketMill will bring forth a people-first, customer-centric performance marketing company that is laser-focused on driving accountable business impact for customers.