Marketing Report


Atlanta Marketing Agency Yalo acquires media agency DB Dynamo

14-06-2024 | 12:58:00
Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

ALS Association picks InnoVision Marketing Group as agency of record

14-06-2024 | 12:55:00
To support and advocate for the rising number of ALS diagnoses, the ALS Association is at the forefront of public policy, working to improve the lives of people living with ALS and their caregivers.

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

13-06-2024 | 09:15:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Communications firm Ruder Finn acquires New York digital marketing agency Flightpath

13-06-2024 | 09:00:00
This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.

Vodacom South Africa appoints Ogilvy South Africa as its integrated lead partner agency

12-06-2024 | 11:59:00
Vodacom South Africa has announced that Ogilvy South Africa has been appointed as the Integrated lead agency to deliver integrated through-the-line marketing services, with effect 1 August 2024.  

Creative agency The Many launches OOH campaign to protect Southern California’s coastal waters

07-06-2024 | 09:49:09
The Many’s artwork inspired the gala’s 2024 “Reusable Is Beautiful” theme. All campaign materials were made on a zero budget and created zero waste with the help of AI.

Virtue Worldwide appoints Josh Proctor as Strategy Director

07-06-2024 | 09:37:56
At Virtue Josh will report into MD and creative partner Nate Woodhead and work across Diageo, Pullman Hotels and a range of fashion and luxury clients.

Randstad appoints Accenture Song as global creative and content agency of record

30-05-2024 | 13:38:00
Realized through its ‘partner for talent’ strategy, Randstad is focused on ensuring that talent receives the focused support they require and clients get the specialized skills and expertise their businesses need.

Blended agency iO and Amnesty International Vlaanderen launch TV campaign on families reunions after unlawful incarceration

15-05-2024 | 09:46:11
With ‘the power of the people’, Amnesty International Vlaanderen and iO decided on a positive message – one of hope.

Clothing retailer Destination XL Group picks Mediassociates as media agency

14-05-2024 | 10:25:00
Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site, in close partnership with Barrett Hofherr, a full-service, award-winning creative advertising agency.

LiveRamp announces identity integration with AWS to increase marketing interoperability

14-05-2024 | 10:20:00
LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

Eagle Foods partners with ad agency Brokaw in multimedia campaign to relaunch Hamburger Helper

14-05-2024 | 10:10:00
The launch includes a new national campaign, the first for Lefty in almost a decade, and heralds the introduction of new and reformulated flavors and reduced cooking times.

Ad and marketing agency Connelly Partners launches operations in Canada

14-05-2024 | 10:00:00
Connelly Partners, an independent global agency with 150 employees across Boston, Dublin and Vancouver, is launching Connelly Partners West (CP West), its new West Coast office with a startup mentality.

1800 Tequila and creative agency 72andSunny unveil campaign to celebrate Mexican culture in New York

10-05-2024 | 10:18:44
The touring pop-up has brought the best in Mexican and Mexican-American taste to New York and then nationwide, featuring local Mexican and Mexican-American artists and brands.

Australian investment platform Stake selects 72andSunny its creative partner

08-05-2024 | 10:04:36
Australian investment platform Stake has named 72andSunny its creative partner covering brand strategy, brand design, and integrated communications.

FCB Interface secures Philips Home Appliances creative mandate in India

07-05-2024 | 07:21:00
 This significant achievement solidifies FCB Interface's position as a powerhouse in the marketing and communication realm.

Accenture acquires Brazilian creative agency Soko

06-05-2024 | 08:07:54
Soko will become part of the world-renowned creative agency Droga5, deepening the agency’s influence and relevance in Brazil while strengthening the market’s creative and brand capabilities within Accenture Song—the world’s largest tech-powered creative group.

BarkleyOKRP acquires performance media and marketing technology company Adlucent

06-05-2024 | 07:58:16
This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a “big indie” that sparks with consumers and drives outsized results for clients.

Media.Monks and The World Literacy Foundation Unveil learning tool to combat the global illiteracy crisis

02-05-2024 | 08:05:00
The Literacy Pen is a thumb-sized device which can be attached to any standard pen with a light, ergonomic design to promote accessibility.

Heinz and creative agency Fitzroy launch OOH campaign on reducing food waste

29-04-2024 | 11:20:00
The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away.

GroupM partners with PubMatic to deliver AI generated cohort modeling capability for advertisers

17-04-2024 | 11:11:00
This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale.