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Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The companies will consolidate workplace, cloud, infrastructure and enterprise services under a common automated operating model.

As the brand expands its franchise system, WMG will support membership growth at existing studios and marketing activity for new locations.

In February 2026, Cook also became CEO of WPP Creative, overseeing a portfolio that includes VML, Ogilvy, Grey, Burson, AKQA, Landor and Design Bridge & Partners. WPP introduced the unit as part of its Elevate28 strategy.

The agency develops digital brand experiences, e-commerce platforms, campaigns, and content, with originality and craftsmanship at its core.

Tommy will oversee campaign strategy, visual identity and creative across social media, digital advertising, email and out-of-home.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

Hoyle joined Kaizen five years ago and moved into the Managing Director role just over a year ago.

The Uptown Agency will work across the organization and its athletes, with a focus on maintaining visibility between major competitions as well as during the Games.

SalesFish will also support Quik! with public relations and thought leadership initiatives designed to strengthen its position among financial services decision-makers.

The appointment covers the campaign’s creative development and full production.

Under the programme, each participating marketer brings Copacino Fujikado a real brief. During a two-week sprint, the agency will develop five to seven campaign-level ideas addressing the challenge.

iO will manage both front-end and back-end development as part of the project. The work will also include integration with SETAR’s existing technology stack.

The report, How Brands Define, Scope and Reward Agency Work, finds that fixed-fee and output-based models have increased from 20 percent to 33 percent over the same period.

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf courses. The company plans to expand into Arizona, Nevada and Texas before continuing its rollout across the country.

Bowerman joins from DEPT, where he spent six years as Executive Creative Director across the UK and Ireland.

The six funds followed by Marketing Report mostly posted losses between 15 and 22 September.

The appointment covers opportunities across traditional media, search engines, social platforms and AI assistants.

CAMP Digital works with more than 350 home service companies across HVAC, plumbing, electrical, roofing, and pool and spa markets.

Omni is Omnicom's AI-enabled intelligence platform, connecting enterprise teams, AI agents, data, identity, activation and measurement through one system.

Valleau previously served as Executive Creative Director at Accenture Song and brings more than two decades of experience building global teams spanning design, engineering and storytelling.