Kyndryl names WPP preferred global marketing partner

The agreement will see Kyndryl support WPP's technology transformation while WPP becomes Kyndryl's preferred global marketing partner and the companies expand joint efforts to help clients modernise their businesses.

Kyndryl and WPP are expanding their strategic partnership across enterprise technology, marketing and go-to-market activities.

The partnership covers three areas: transformation of WPP's business platforms and technology support model, an expanded global marketing relationship, and joint go-to-market initiatives focused on modernization and business transformation.

Kyndryl to modernise WPP's enterprise technology platforms

Kyndryl will apply its Agentic AI Framework to WPP's application environment, with the aim of improving support operations, accelerating issue resolution and reducing technical complexity.

The companies will consolidate workplace, cloud, infrastructure and enterprise services under a common automated operating model. WPP plans to retire legacy applications and increase use of strategic enterprise platforms, with expected savings and efficiency gains over time.

Dominic Shine, Chief Information Officer, WPP: "This partnership redefines the traditional customer-supplier relationship. Kyndryl will help WPP accelerate enterprise transformation through AI-enabled operations, platform modernisation and a simpler technology landscape, while WPP will support Kyndryl's growth through an expanded marketing partnership and joint go-to-market innovation. Together, we are investing in each other's success, creating a relationship built on shared outcomes, trust and long-term value creation."

A portion of the anticipated savings will be reinvested in projects focused on IT simplification, productivity and operational improvements. Kyndryl Bridge, its AI-powered digital business platform, will support integration, monitoring and orchestration across WPP's technology environment.

WPP expands marketing role with Kyndryl

Kyndryl has appointed WPP as its preferred global marketing partner, extending the relationship beyond media, brand and creative strategy.

The expanded remit covers digital, experiential and integrated marketing capabilities, as well as an AI-powered Marketing Operating System built on WPP Open, WPP's agentic marketing platform. The companies said the broader relationship across enterprise technology, marketing and go-to-market activities is intended to create opportunities for joint business growth.

Jonathan Ingram, President, Kyndryl UKI: "By combining enterprise modernization, AI-enabled operations and customer growth capabilities, we are creating a blueprint that helps WPP transform and innovate faster to drive meaningful outcomes. This is helping us unlock new sources of joint value and shared success."

Kyndryl and WPP strengthen joint go-to-market strategy

Kyndryl Consult and WPP Enterprise Solutions will continue their joint go-to-market programme, which was announced in 2025. The work focuses on helping clients modernise core business operations and develop new approaches to customer engagement.

The companies will combine AI, data and emerging technologies to support customer transformation and growth. Their expanded relationship brings enterprise technology services and marketing capabilities into a broader commercial partnership.

The agreement also aligns with WPP's Elevate28 strategy, which includes efforts to simplify and integrate its enterprise technology environment and increase the use of AI across the business.

www.wpp.com

www.kyndryl.com

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