Marketing Report


BBC Studios renews global licensing deal With Moose Toys for TV sensation Bluey

24-05-2024 | 09:23:13
The BBC Studios' licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.

Gen Z more impacted and influenced by TV and streaming than by social media, report

24-05-2024 | 09:11:03
Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

Hearst Magazines appoints Daniel Bernard Chief Product and Technology Officer

23-05-2024 | 08:20:15
Bernard joins Hearst from Dow Jones, where he recently served as chief experience officer, overseeing product management, user experience, technology, customer intelligence and data and AI functions across Dow Jones’ portfolio of businesses.

Africa Business Communities launches operations in the Middle East

22-05-2024 | 10:31:08
Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.

Havas launches new network of health agencies in honor of creative legend Jacques Séguéla

22-05-2024 | 08:59:47
Havas has announced the launch of several new global health agencies, named Jacques and specialized in healthcare, within the Havas Health Network.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

21-05-2024 | 08:45:00
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

21-05-2024 | 08:38:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

Diversified media company Sinclair partners with Futuri to innovate TV sales with AI tech

21-05-2024 | 08:30:00
The partnership marks a significant step in both companies' commitment to technological advancement in the broadcasting industry.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

21-05-2024 | 08:25:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Vivendi becomes media partner for campaign against plastic pollution

20-05-2024 | 07:40:00
Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.

Loop Media partners with First Canadian GPO as it continues to expand Canadian distribution footprint

20-05-2024 | 07:35:00
Loop Media, Inc., a multichannel streaming platform that provides curated music video, sports, news and entertainment television channels for businesses, has announced a new partnership with First Canadian GPO, a group purchase organization that helps small and medium-sized businesses find immense savings on supplies and services.

GroupM appoints Wavemaker CEO Toby Jenner as Global President, GroupM Clients

17-05-2024 | 07:42:00
The move is designed to further accelerate the company’s growth and solidify its position as the industry’s leading media investment and marketing partner.

IAS unveils lab to guide advertisers during the global election season

15-05-2024 | 09:28:55
Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season.

Nielsen launches a cross-platform view of total TV consumption

15-05-2024 | 09:22:00
The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Clothing retailer Destination XL Group picks Mediassociates as media agency

14-05-2024 | 10:25:00
Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site, in close partnership with Barrett Hofherr, a full-service, award-winning creative advertising agency.

LiveRamp announces identity integration with AWS to increase marketing interoperability

14-05-2024 | 10:20:00
LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

14-05-2024 | 10:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

ADvendio accelerates U.S. retail media expansion

14-05-2024 | 10:08:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Scope3 expands carbon measurement capabilities to include DOOH advertising

13-05-2024 | 08:00:00
With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

Cineverse launches omnichannel ad platform to better connect brands with audiences

13-05-2024 | 07:23:00
C360 will offer custom marketing integrations including audio opportunities on the Cineverse Podcast Network, display, social, experiential in-person events, and connected TV (CTV) advertising on the company's owned and operated free, ad-supported streaming television (FAST) channels.

Havas Media announced as media agency of record for Famous Footwear

10-05-2024 | 10:38:52
Havas Media Network (HMN) has announced that Famous Footwear, part of the Caleres portfolio of global footwear brands, has chosen the agency as its media agency of record for the United States after a five-month competitive agency review.