Tagresults

Founded in 2015 by David Freedman, Freestar works with digital media companies across news, gaming and utilities.

The agency will use creative, culturally relevant storytelling to communicate the brand's heritage and contemporary product offering.

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The appointments follow a review focused on aligning agency partnerships and marketing operations with the company’s growth ambitions.

ACC Intelligence combines data science, market research, AI technologies and advisory services to help brands understand how they are perceived by people and algorithms.

His appointment brings extensive experience across television, film, sports and news to Netflix’s global content operation.

The expanded infrastructure aims to enable agencies and technology partners to transact directly with FOX through automated agent-to-agent communication.

Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 Global Insights Report.

He will work alongside Mark Whelan, who continues as Chairman and Group Chief Creative Officer of Havas Village UK and Global Creative Partner of Havas Creative Network.

The partnership will focus on introducing The Wine Society to audiences who share an interest in wine, food, discovery and quality but may not yet be familiar with the organisation or its membership model.

The capability gives Omnicom Media’s Content Collective, its branded content centre of excellence, early access to Rembrand’s AI-powered VISTA platform.

Stagwell Media introduces an integrated operating model designed to connect media planning, activation, data, commerce and technology, while enabling teams to respond more quickly to changes in consumer behaviour and the media landscape.

Taboola’s The Data Advantage report highlights the disconnect between rising investment and audience expansion.

Reporting to Orban Büller, Managing Director for Europe, Prevos will oversee several of MFM’s creative agency partnerships and their client accounts.

Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The transaction closed after receiving regulatory approvals in nearly 70 jurisdictions and meeting the other conditions set out in the merger agreement.

As the brand expands its franchise system, WMG will support membership growth at existing studios and marketing activity for new locations.

The suite is scheduled to begin rolling out in early 2027. Nielsen plans to combine direct first-party streaming integrations from publishers with its national panels and third-party big data to provide reach and time-spent measurements at scale.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

The Uptown Agency will work across the organization and its athletes, with a focus on maintaining visibility between major competitions as well as during the Games.

 Each trip will include an editorial host from the relevant Hearst UK brand alongside a local Intrepid leader.