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During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

The expanded mandate builds on dentsu’s existing media relationship with Netflix in the UK and extends its remit into 21 additional EMEA markets.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

The figure represents a 21 percent increase since 2015 and highlights a broader shift towards more individualised media consumption.

The service will use a single point of ingest for video titles and associated metadata, covering content preparation, packaging and delivery.

The agency argues that earned media is becoming increasingly important to how brands are understood and surfaced across search engines and AI platforms.

DEPT is directly looking for Growth Strategy Director - Amsterdam

For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.

The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.

Compared with other web environments, participating news publishers helped advertisers reach audiences at lower costs while generating clicks and delivering viewable advertising.

Her remit includes strengthening AKQA’s reputation, developing its market narrative and shaping how the agency is perceived by clients, talent and the wider industry

Paramount said the authorities applied market definitions reflecting current audience behaviour and competition across entertainment, and found no grounds to block the deal.

Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.

The agreement covers 50 episodes of Stick to United with Wayne Rooney during the upcoming Premier League season and 40 episodes of Stick to Football.

Gracenote’s content intelligence is designed to help Tubi and FOX One return relevant content and recommendations based on natural-language searches

The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.

Nielsen said the acquisition will combine its audience measurement and media intelligence capabilities with DoubleVerify's technology for media verification, viewability, brand suitability and invalid traffic detection.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The approval follows a review by the UK competition regulator and adds to a series of clearances from competition and foreign investment authorities around the world.