Marketing Report


Dallas Stars tap Nielsen for local TV measurement

29-11-2023 | 06:31:59
As part of the agreement, the Dallas Stars will utilize Nielsen’s Local TV measurement and Nielsen Local TV View (NLTV) for accurate measurement of who is viewing the games at a local level.

Highsnobiety Amsterdam taps Vice Media and The Face’ brand partnerships directors

28-11-2023 | 07:20:00
Global youth culture publisher Highsnobiety has announced the hiring of Gjis Wabeke and Alexandra Cullen as part of the brand partnerships team in Amsterdam from January 2024. 

Leonardo.Ai generates 700 million ai images in less than a year on AWS

28-11-2023 | 07:05:00
Amazon Web Services (AWS), an company, has announced that Leonardo.Ai, an Australian generative artificial intelligence (generative AI) content production platform, is creating 4.5 million new images daily on the world’s most comprehensive and broadly adopted cloud.

[Interview] Stéphane Coruble, CEO, RTL AdAlliance

27-11-2023 | 10:19:00
Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

27-11-2023 | 08:33:02
This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

Traditional TV still dominates ad budgets and revenue share in Asia, report

24-11-2023 | 07:44:06
From January to October this year, $107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share.

On-demand delivery platform DoorDash partners with Dept on holiday campaign

24-11-2023 | 07:41:09
Together, DEPT® and DoorDash focused on highlighting the real experiences and sentiments of consumers during the holidays.

Pepsi reunites with Shaquille O'Neal in new mini cans commercial

23-11-2023 | 07:16:00
 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Dunkin’ and Leo Burnett unbox the power of the donut in new holiday campaign

23-11-2023 | 07:12:00
The heartwarming spot, titled “Unboxing,” was brought to life, with the help of director Henry-Alex Rubin (Smuggler) and is set to a custom-made track created by Beacon Street Studios.

Claire Boussagol joins Mediahuis’ news brand EURACTIV as Managing Editor

23-11-2023 | 07:00:00
EURACTIV has the ambition to become the leading medium for EU policy and politics, both in Brussels and in the capitals of Europe.

Dow Jones appoints global agency partners to accelerate media and creative campaigns

23-11-2023 | 07:00:00
The company has formally announced the results of its review process with the appointment of three new agency partners to accelerate its marketing and subscription growth strategy.

Media company Wavemaker appoints Chris Worsley as Global Performance Lead

22-11-2023 | 07:15:00
Reporting to Anna Hickey, Global Consultancy Lead and Global Client President at Wavemaker and Sargi Mann, Global Practices Leader at GroupM Nexus, Worsley will be based in London. 

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

22-11-2023 | 07:05:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Mediahuis acquires navigation app RouteYou

21-11-2023 | 07:17:00
European media group Mediahuis has taken over the Belgian RouteYou. RouteYou is a navigation platform designed to discover, plan and share routes optimized for various outdoor activities such as walking, hiking, cycling and more.

Hospitality group Accor appoints Accenture to support its content production

21-11-2023 | 07:15:00
 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

IAS expands TikTok partnership for brand safety measurement to 21 new countries

21-11-2023 | 07:10:00
The increased market availability further solidifies IAS’s deep partnership with TikTok and offers advertisers truly global coverage. 

Loop Media migrates its platform infrastructure to Amazon Web Services

20-11-2023 | 09:37:00
The company leveraged the AWS Startups program, which focuses on helping startups succeed by offering a broad range of infrastructure services, programs, and events to support startups as they launch, grow, and scale.

AdCellerant introduces new addressable streaming tv product with precise targeting and reach

20-11-2023 | 09:34:00
AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

17-11-2023 | 11:01:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

GRV Media partners with Primis to grow UK foothold

17-11-2023 | 10:56:43
This new contract solidifies the two companies' continuous partnership agreement until the end of 2024.

Media.Monks named Adweek's inaugural AI agency of the year

17-11-2023 | 10:30:00
This significant accolade was awarded to Media.Monks for demonstrating exceptional talent, creativity, and ingenuity in the application of generative AI in both internal operations and client work.