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Omnicom gained 1.3 percent, closing at $75.10. On October 1, the group was named Effectiveness Company of the Year at the IPA Effectiveness Awards 2026.

The transaction closed after receiving regulatory approvals in nearly 70 jurisdictions and meeting the other conditions set out in the merger agreement.

As the brand expands its franchise system, WMG will support membership growth at existing studios and marketing activity for new locations.

The suite is scheduled to begin rolling out in early 2027. Nielsen plans to combine direct first-party streaming integrations from publishers with its national panels and third-party big data to provide reach and time-spent measurements at scale.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

The Uptown Agency will work across the organization and its athletes, with a focus on maintaining visibility between major competitions as well as during the Games.

 Each trip will include an editorial host from the relevant Hearst UK brand alongside a local Intrepid leader.

As AI takes on more technical tasks, the value of human judgement is becoming more, not less, important.

The company says Apostra is designed to preserve a brand's objectives, context and guardrails as campaigns move from planning to execution.

At DMEXCO the S4 Capital founder says algorithmic buying opens up the media chain

Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.

Hello Sunshine Founder at Dreamforce on Audience, Data and Trust

Google retained its position as the world’s most valuable media brand, with brand value increasing 5 percent to $433.1 billion.

Rather than replicating Cannes Lions, the strategy is designed to extend LIONS' influence beyond its flagship annual festival and create year-round engagement with local communities.

During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

The expanded mandate builds on dentsu’s existing media relationship with Netflix in the UK and extends its remit into 21 additional EMEA markets.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

The figure represents a 21 percent increase since 2015 and highlights a broader shift towards more individualised media consumption.

The service will use a single point of ingest for video titles and associated metadata, covering content preparation, packaging and delivery.

The agency argues that earned media is becoming increasingly important to how brands are understood and surfaced across search engines and AI platforms.