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Her remit includes strengthening AKQA’s reputation, developing its market narrative and shaping how the agency is perceived by clients, talent and the wider industry

Paramount said the authorities applied market definitions reflecting current audience behaviour and competition across entertainment, and found no grounds to block the deal.

Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.

The agreement covers 50 episodes of Stick to United with Wayne Rooney during the upcoming Premier League season and 40 episodes of Stick to Football.

Gracenote’s content intelligence is designed to help Tubi and FOX One return relevant content and recommendations based on natural-language searches

The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.

Nielsen said the acquisition will combine its audience measurement and media intelligence capabilities with DoubleVerify's technology for media verification, viewability, brand suitability and invalid traffic detection.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

The approval follows a review by the UK competition regulator and adds to a series of clearances from competition and foreign investment authorities around the world.

The appointments follow a series of account wins and the agency's selection for the Western Australian Government Common Use Arrangement (CUA) panel for media strategy and buying.

The agreement gives advertisers access to the PDC's YouTube inventory, including content surrounding major events such as the World Darts Championship.

The transaction is expected to close in September, subject to customary closing conditions.

That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.

The agency group attributed the result to international expansion, new client wins and continued investment in artificial intelligence despite ongoing economic uncertainty.

The organizations also reaffirmed that GARM, which WFA discontinued on August 9, 2024, will not be re-established or replaced by a similar initiative.

The programme includes modules on the principles of effective poster design, how brand memories are formed, inclusive media planning and the use of special build executions to create standout outdoor campaigns.

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

According to Paramount, regulators or governments in 65 jurisdictions have either approved the transaction or decided not to challenge it on competition or foreign direct investment grounds.

The platform includes an always-on marketplace featuring pre-vetted inventory, alongside bespoke curation tools that enable advertisers and agencies to create deal packages based on audience segments, contextual signals, campaign objectives or sustainability goals.

Ten Kraft Heinz brands, including HEINZ, Philadelphia and Kraft Mac & Cheese, will feature across hundreds of dining locations at Disney destinations in North America.

Rather than focusing on technical features, the campaign introduces CoCounsel through a fictional colleague whose confidence reflects the platform's access to Thomson Reuters' professional content and expertise.