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Mediatech firm Axel Springer partners with Microsoft on advertising, AI and content
The cooperation aims to leverage cutting-edge innovation to support independent journalism around the world.
DoubleVerify extends brand safety and suitability to Facebook and Instagram feeds and reels
With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.
Toyota teams up with comic-actor King Bach in ad campaign to celebrate the Corolla Hybrid
Toyota has announced the release of the short brand film Getaway Driver, as part of its latest national ad and media campaign supporting the Corolla Hybrid.
Paramount Global, Nickelodeon and DCMP partner to make programming accessible to young viewers with disabilities
The Nickelodeon series will air and stream with captions and audio description
Insticator launches in Australia, expands CTV advertiser solutions through strategic acquisition
This acquisition, now rebranded as Insticator Australia, partners with the region's largest independent media agencies to deliver impressive results for end clients such as Acer and Suzuki.
AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).
NielsenIQ and TransUnion collaborate to enable targeted advertising with first-party retail purchase data
The alliance overcomes historical barriers to leveraging offline consumer purchase behavior data for FMCGs.
Priceline selects Omnicom's PHD as new media agency of record
The announcement follows a competitive review to select a media agency partner to drive customer growth and brand equity for the iconic online travel agency.
Streaming takes center stage in Germany as traditional TV viewership declines, study
The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.
Button launches retail media inventory solution at Cannes Lions to empower publishers and creators
This innovative solution empowers retailers, publishers and creators to seamlessly tap into retail media, the fastest-growing advertising channel in the history of the internet – with no development required.
Boston Globe Media partners with tech startup Chptr to launch digital and video celebrations
Boston Globe Media and Chptr, the visionary tech startup reshaping the landscape of life's defining moments, have joined forces to unveil a digital and video celebration solution for individuals across New England, heralding a new era of commemorating life's milestones.
Lionsgate and Nielsen bring Nielsen measurement to the FAST space
MovieSphere will receive detailed demographic data on its audience, allowing them to better understand their viewers and make informed content decisions.
IAS partners with Pinterest to provide AI-driven brand safety measurement
As part of Total Media Quality (TMQ) for Pinterest, advertisers get access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal.
Mastercard, JCDecaux and Mercado Libre campaigns win Grand Prix at Cannes Lions
On the third day of the Cannes Lions International Festival of Creativity, the winners in the Creative B2B, Creative Data, Direct, Media, PR and Social & Influencer Lions were unveiled.
Dentsu expands business transformation services globally to support client transformation
Dentsu Group Inc. has announced the global expansion of its BX practice, supporting the business and growth transformation of clients.
Media.Monks partners with Adobe GenStudio to transform end-to-end content supply chains
S4Capital's operating brand Media.Monks, a digital-first advertising and marketing services company, has partnered with Adobe, to transform end-to-end content supply chains and drive efficiency across Media.Monks three practices: content, data&digital media and technology services
Stagwell partners with Anzu to transform the in-game advertising experience
Stagwell, the challenger network built to transform marketing, and Anzu, an advanced intrinsic in-game advertising platform, have announced a strategic partnership designed to help brands capitalize on the fast-growing gaming market.
Hearst Magazines announces expansion of Hearst Global Solutions
The changes are part of a strategic investment designed to better serve advertisers’ global needs and drive long-term growth for Hearst’s international businesses.
GiG signs heads-of-terms agreement to acquire SEO and content service provider Titan
Gaming Innovation Group (GiG), a pioneer in digital marketing and media within the online gaming sector, has signed a head-of-terms agreement to acquire Titan, a premier supplier of SEO and content services.
Digital Turbine to deliver green mobile advertising solutions powered by Scope3
Working with Scope3, Digital Turbine will further its commitment to efficient, green mobile advertising as part of the greater move to accelerate the reduction of CO2 emissions in line with Goal 13 of the UN Sustainable Development Goals.
At least four in ten campaigns will run on CTV in the next two years, study
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.