Hearst UK and Intrepid launch branded adventure trips

The holidays will be designed around the interests associated with each brand, giving readers and members opportunities to travel through shared passions.

Hearst UK has partnered with Intrepid Travel to create a programme of branded adventure holidays built around four of its consumer brands: Cosmopolitan, Men’s Health, Women’s Health and Runner’s World. The licensing partnership will combine each brand’s editorial focus with Intrepid Travel’s locally led travel experiences.

Each trip will include an editorial host from the relevant Hearst UK brand alongside a local Intrepid leader.

Runner’s World launches first Hearst adventure

Runner’s World will be the first brand to launch its programme, with bookings for Runner’s World Holidays: Croatia’s Island Trails opening today. The first trip is scheduled for May 2027 and will take participants from Ljubljana to Croatia’s Adriatic coast, combining trail running, island exploration and time in the country’s natural landscapes.

The wider programme is scheduled to launch in spring 2027. Men’s Health bookings will open next month, with trips combining adventure, activity and exploration. Women’s Health will offer holidays focused on hiking, movement, recovery and wellness.

Hearst brands expand travel offerings

Cosmopolitan will open bookings in November for 2027 trips centred on female-led experiences, cultural discovery and solo travel. Each holiday will feature selected accommodation, activities and destination experiences alongside the local Intrepid team.

Hearst UK will support the programme through integrated campaigns across its digital, social, membership and print platforms. Members will receive early booking access before each trip is opened to the wider public.

Natasha Banjo, General Manager, Women’s Lifestyle and Health & Wellness, Hearst UK: “Our members are at the heart of our brands, and we’re always looking for meaningful ways to bring people together around the passions they share. Intrepid is a wonderful partner in helping us do just that. Their commitment to immersive, responsible and locally led travel makes them a natural fit for our brands and audiences. Together, we can bring Cosmopolitan, Men’s Health, Women’s Health and Runner’s World to life through travel, creating opportunities for our communities to explore the world together.”

Intrepid brings local expertise to Hearst holidays

The partnership combines Hearst UK’s editorial brands and membership communities with Intrepid Travel’s destination expertise and network of local teams. The operator will provide locally led experiences for the programme, with itineraries tailored to the interests of each participating brand.

Sophie Buxton, Head of Marketing UK & Europe, Intrepid Travel: “We’re thrilled to be partnering with Hearst to bring these holidays to life. At Intrepid, we don’t just deliver world-class travel experiences, we connect people through shared interests, and that’s exactly what these trips are designed to do. We look forward to using our network of local teams and destination expertise to deliver these exciting itineraries.”

www.hearst.co.uk

www.intrepidtravel.com

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