Butternut Box picks Bountiful Cow as media partner
The agency will work with Butternut Box to develop its above-the-line media activity, building on work already carried out by the company’s in-house team.
Independent media agency Bountiful Cow has been appointed by fresh dog food brand Butternut Box following a competitive pitch process.
Bountiful Cow will lead above-the-line media strategy, planning and buying for Butternut Box as the brand works to increase the adoption of fresh food among pet owners. The account was awarded following a pitch managed internally by Butternut Box.
Bountiful Cow takes on Butternut Box media
Founded in 2016, Butternut Box produces fresh, gently cooked dog food using human-quality ingredients. The company operates across Europe and aims to make fresh food a more common choice for dog owners.
Sarah Rae, Brand Marketing Lead UK&I, Butternut Box: "Bountiful Cow consistently impressed us throughout the pitch. They have real depth of media expertise and a rigorous approach to effectiveness, but they also understood what makes Butternut Box different and weren't afraid to challenge our thinking.
We wanted a partner who could bring specialist expertise to the table while working as a genuine extension of our team. We felt that combination very strongly with Bountiful Cow, and we’re looking forward to putting that into practice as we continue to grow the brand."
Agency brings media expertise to growing brand
Adam Foley, Chief Executive Officer, Bountiful Cow: "We've been long-time admirers of Butternut Box since the 'Taste-tested on humans' campaign - they're not like any other dog food brand. When we started to get a sense of the ambition, energy and purpose within the business, the opportunity to work with them was too good to miss. We're looking forward to building on the outstanding work their in-house team have already done and to help them realise that ambition."
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