ANZ reappoints PHD as media agency partner in Australia

The renewed appointment will see PHD continue working with ANZ on media planning, buying and strategy as the financial services group looks to strengthen how it reaches customers across an increasingly fragmented media landscape.

ANZ has reappointed PHD as its media planning and buying agency partner in Australia, extending a relationship that has supported the bank’s media strategy and investment across the market.

PHD retains ANZ media account

The reappointment follows a review of ANZ’s media agency arrangements and keeps PHD responsible for the bank’s media activity in Australia.

PHD will work across ANZ’s media requirements, supporting the planning and execution of campaigns across traditional and digital channels. The partnership is also expected to focus on using data, audience insights and technology to improve media effectiveness.

The agency’s role comes as advertisers continue to navigate changes in consumer behaviour, the growth of digital platforms and the increasing complexity of measuring media performance.

Partnership builds on existing relationship

The renewed agreement builds on the existing relationship between ANZ and PHD, allowing the two organisations to continue developing their approach to media rather than starting a new agency partnership.

For ANZ, retaining an established media partner provides continuity across its communications activity while allowing the bank to evolve its media strategy as audience consumption patterns change.

PHD, meanwhile, will continue to bring its media planning and buying capabilities to one of Australia's major financial services brands.

Media landscape creates new challenges

The reappointment comes at a time when brands are placing greater emphasis on connecting media investment with measurable business outcomes.

The continued expansion of streaming, social platforms, retail media and other digital channels has created more opportunities for advertisers but has also made audience planning and measurement more complex.

For ANZ, the ongoing PHD partnership provides a platform to manage this changing environment while supporting campaigns across the bank's Australian business.

The appointment further reinforces PHD’s position in the Australian media agency market and extends its work with ANZ into the next phase of the partnership.

www.anz.com.au

www.phdmedia.com

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