Jessy Magor joins Method1 as Head of Growth

In her role at Method1, Magor will focus on new business, marketing and agency growth, with an emphasis on expanding the agency's portfolio of client partnerships.

Method1 has appointed advertising industry executive Jessy Magor as Head of Growth, where she will oversee new business, marketing and agency growth as the independent strategy, creative and media agency seeks to expand its client portfolio.

Magor joins Method1 with 15 years of experience in advertising, including more than eight years at The Variable. She most recently served as Senior Director of Marketing & Growth, leading new business efforts, marketing and executive visibility. Her work included securing partnerships with Coca-Cola, Liquid Death, Charbroil Grills, Pit Boss, Counter Culture Coffee and Thorogood Boots.

Magor to lead Method1 growth strategy

At The Variable, Magor also built the agency's social capability, developing it from a single-client operation into an annualized revenue stream. Before joining The Variable, she held agency and in-house roles at Bright+Co, Movement Mortgage and EP+Co, working across account leadership, marketing, strategy, social and communications.

In her role at Method1, Magor will focus on new business, marketing and agency growth, with an emphasis on expanding the agency's portfolio of client partnerships.

Method1 builds on behavioral science expertise

Jodi Heelan, CEO, Method1: "Jessy is a builder. She knows how to define an agency's differentiators and turn it into growth, whether that means winning accounts, creating new capabilities, or building a reputation that opens doors. I've seen firsthand the impact she can have when those pieces work together, and am excited about how she will use her skills to take Method1 to its next stage of development."

The appointment comes as Method1 continues to develop its behavioral science expertise for indulgence brands. This year, the agency launched its inaugural State of Indulgence research, based on a study of 1,200 U.S. consumers examining the motivations behind indulgence and the factors influencing consumer choice.

Research supports Method1's agency proposition

The research forms the first installment of an ongoing series intended to help brands understand why consumers choose products and how those motivations can support growth.

Jessy Magor, Head of Growth, Method1: "Method1 has a strong foundation and clear point of view on what drives people to choose. What excites me is the opportunity to build on that, help more brands see the value of Method1's approach, and create new opportunities for the agency to grow. I've always been drawn to places where strategy, creativity, and business come together, and Method1 has all of those pieces."

www.method1.com

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