Marketing Report


Retailer Hy-Vee names Ogilvy as creative partner for its suite of health brands

22-02-2024 | 08:24:00
Ogilvy has announced its appointment as strategic and creative partner for Hy-Vee’s health brands which includes RedBox Rx, Vivid Clear Rx, Amber Specialty Pharmacy and Hy-Vee Health Infusion Care.

Uber is the world's most valuable mobility brand, study

22-02-2024 | 08:15:00
Uber remains the world's most valuable mobility brand, with a 28% increase in brand value to $29.7 billion, according to the latest report by Brand Finance, the global brand valuation consultancy.

Global music video network Vevo partners with PubMatic to expand programmatic buying across its global CTV network

22-02-2024 | 08:15:00
The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

Health-conscious audiences struggle with connecting pharma messaging across channels, report

22-02-2024 | 08:12:00
The study found ads showed in an HCP office earned up to over 16% higher level of trust compared to ads on websites and online health portals, which was the second most trusted communication channel.

Dept appoints Marlena Edwards as Head of People and Culture for the Americas

22-02-2024 | 08:10:00
With a wealth of experience in talent development and cultural enrichment within the industry, Edwards will be responsible for overseeing the development and implementation of the agency’s talent strategy for the Americas

Atlanta Marketing Agency Yalo acquires media agency DB Dynamo

22-02-2024 | 08:06:00
Marketing agency Yalo has announced its acquisition of media strategy, planning and buying agency, DB Dynamo.

At least four in ten campaigns will run on CTV in the next two years, study

22-02-2024 | 08:02:00
As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Hearst UK announces new leadership team and key senior appointments

21-02-2024 | 09:05:47
The changes are designed to drive long-term sustainable growth for the business behind world-class brands including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Women’s Health and Esquire.

Nielsen inks multi-market deal with Morgan Murphy Media for local TV measurement

21-02-2024 | 09:02:15
Nielsen’s Local TV solutions deliver comprehensive measurement across the myriad of platforms, devices & advertising models in all markets, large and small.

The Dutch Meteorological Institute extends digital partnership with blended agency iO

21-02-2024 | 08:59:34
The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

Toyota is Japan’s number one brand for the 16th consecutive year, report

21-02-2024 | 08:55:05
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.

ManipalCigna Health Insurance launches campaign empowering youth on financial security

21-02-2024 | 08:50:00
ManipalCigna Health Insurance has announced the launch of its latest campaign, "Mere Choice ka Health Insurance" (MCHI) to empower young adults in Navigating Adulthood with Financial Security of Health Insurance.

ADvendio accelerates U.S. retail media expansion

21-02-2024 | 08:44:00
ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

Sony, World Wide Fund for Nature and SynecO launch forest restoration project in Indonesia

21-02-2024 | 08:40:00
The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.

[Column] Michiel Frackers: Investing in AI: thoughtful investment or blind gamble?

20-02-2024 | 12:06:48
Developments in AI are happening at an unprecedented pace. This week saw some extraordinary new products introduced, with this "text to video" service Sora from OpenAI being particularly impressive.

[Column] Antoine Houtsma: Que Sora Sora, whatever will be

20-02-2024 | 10:15:00
When a deadline is knocking hard on my door, I'm at my best. Thoughts that normally shoot in all directions like blanks, at such a moment bundle into a very precise laser beam.

Scope3 expands carbon measurement capabilities to include DOOH advertising

20-02-2024 | 10:08:00
With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

World Out of Home Organization launches platform to help industry become more sustainable

20-02-2024 | 10:04:00
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

Hyperlocology and Do it Best partner to transform local advertising and co-op marketing

20-02-2024 | 10:00:00
This collaboration aims to redefine local advertising and co-op marketing for Do it Best members through an innovative platform that streamlines efforts and unlocks co-op and brand match funds from affiliated brands.

Captify launches TV search lift offering for CTV advertisers

20-02-2024 | 09:58:00
This offering will bring Captify’s Search Intelligence to the television landscape for the first time, helping brands elevate their CTV campaigns with real-time intent audiences and measure the impact on highly relevant, in-market households.

Yahoo debuts a new collection of premium ad formats

20-02-2024 | 09:50:00
With the capability to fill any screen from edge to edge, it provides a seamless viewing experience across all device types.