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The companies are positioning the combined operation around the idea of Creating Strength Through Conviction, with a focus on integrated services, collaboration and measurable business outcomes.

The agency initially planned three solutions but has expanded that portfolio to seven, reflecting demand for its services across financial services, B2B, sports and retail.

The media group is providing advertising inventory across its portfolio to raise awareness of advertising regulation and support trust in the industry.

The Trade Desk has also expanded the forecasting engine and AI infrastructure supporting Kokai. The technology predicts available inventory, models campaign outcomes and supports Koa's agentic capabilities in real time.

Apple has built its creative reputation through work produced internally and with agencies including Chiat/Day and TBWA\Media Arts Lab.

The Amsterdam office is led by British executive Holly Loxley. In recent years, 72andSunny has won clients including Heineken, Indeed and Midnite.

The campaign combines the Ghost Face character with Fanta’s seasonal storytelling, limited-edition packaging and fan experiences.

For advertisers, this means AI-generated content can no longer be treated simply as a production tool; its origins and use may increasingly need to be visible and traceable.

The partnership centres on Anisimova’s decision to step away from professional tennis in 2023 to reset before returning to competition and reaching the world’s Top 10.

The campaign encourages diners to refresh their palates between bites and pay closer attention to each mouthful.

The campaign will expand with a series featuring actress Victoria Pedretti, NFL quarterback Jaxson Dart, swimmer Wang Shun, and runner and BOSS brand ambassador Alica Schmidt.

The acquisition gives Perion access to exclusive, multi-year inventory agreements with national retailers and expands its reach into the US retail media market, which the company values at more than $70 billion.

Stonegate has operated for nearly two decades, growing from a community-based pharmacy into a compounding brand serving providers and patients across the country.

Gracenote’s 2026 CTV advertising study found that 91 percent of programmatic traders surveyed said the lack of show-level data limits CTV advertising. Among media planners, 95 percent said show-level reporting would be valuable.

The consultancy’s membership comes as the communications industry places greater emphasis on authentic brand visibility, transparent communications and reputation management.

The partnership creates a centralized operational layer for Universal Ads, allowing teams to make data more accessible across reporting, analytics and internal business systems.

The code provides a recognised framework for providers and deployers of generative AI systems to meet requirements around the marking and labelling of AI-generated or manipulated content.

The campaign is running across CCO’s digital billboard network in the US, using large-format digital media to create a shared tribute in communities across the country.

The 360 campaign includes a 30-second hero film running across TV, video-on-demand, radio, out-of-home, retail, social, online and digital channels.

Mother New York uses the familiar visual structure of insurance forms as a creative device, turning policy details into a window into customers’ lives, milestones and memories.

Called The Gentlemen’s Serve, the partnership is the first brand collaboration for the series and the first multi-market activation between Netflix and AB InBev