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Barclays puts financial planning ahead of perks
Barclays positions Premier as a service designed to reduce financial uncertainty and help customers plan for future ambitions.
PATRÓN asks consumers to look beyond the tequila label
Under current tequila industry rules, producers can use additives of up to 1% of the product’s weight in 100% Weber Blue Agave aged tequilas without disclosing them on bottle labels or in communications.
Kate Spade turns New York into a search for joy
The campaign, directed by Rupert Sanders, turns the city into a game of hide-and-seek, bringing together musicians, creators, comedians, food personalities and other cultural figures to explore how joy can be found in ordinary moments.
Spectrum, Optimum boost local news, ad reach
The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.
Agentio finds creator ads need continuous testing
Agentio’s analysis found that Meta Partnership Ads generated 19 percent higher click-through rates, 10 percent higher conversion rates and 5 percent lower cost per acquisition than identical creative run from a brand account.
Netflix nearly doubles US Upfront ad commitments
Advertisers committed to returning titles including Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point.
WARC identifies Cannes’ effectiveness drivers
The analysis identifies three themes across this year’s winners, starting with the use of cultural insight as a strategic business tool.
Ogilvy appoints global comms and marketing chiefs
Both executives will report to Laurent Ezekiel, Global CEO of The Ogilvy Group, and will work alongside Global Head of Growth Kelsey Murray as part of a senior leadership team focused on coordinating Ogilvy’s Growth, Marketing and Communications functions worldwide.
BBH Singapore puts travel planners at the centre
The platform is built around the idea that travel is more enjoyable when people can make decisions with confidence rather than constantly second-guessing their choices
AdRoll pilots advertising in ChatGPT
Participating companies will receive campaign expertise and support while testing the channel alongside their existing media investments.
Spotify introduces AI Persona labels for artists
Starting in mid-September, the label will appear on mobile artist profiles, including the banner and About section, as well as in Search and on track rows across playlists.
SEGA boosts ad efficiency with automation
The rollout covers the US, UK, France, Germany, Italy, Spain and Australia, helping SEGA scale campaigns while maintaining brand consistency.
The marcom sector experiences best stock market week in years
A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.
Nielsen set to acquire DoubleVerify for $2.15bn
Nielsen said the acquisition will combine its audience measurement and media intelligence capabilities with DoubleVerify's technology for media verification, viewability, brand suitability and invalid traffic detection.
Destination NSW picks FINN Partners for UK PR
The agency will work with Destination NSW's communications team in Sydney to promote New South Wales as a tourism and events destination in the UK market.
HEINZ introduces customizable Love Lid
The Love Lid includes three flow settings labelled Like, Love and Crazy Love, allowing users to vary the amount of ketchup dispensed for different foods.
5WPR secures Novo comms mandate
Under the agreement, 5WPR will oversee corporate communications, thought leadership, executive profiling and earned media campaigns.
AI to dominate ad platforms by 2028, Gartner
The research firm said AI is increasingly embedded in advertising platforms, influencing how media is bought, priced and delivered rather than being limited to generative AI tools used to create advertising content.
PPHC acquires Florida lobbying firm TAP
The firm will continue to operate under its existing brand, with co-founders Slater Bayliss and Stephen Shiver remaining in leadership positions alongside the current team.
LG boosts sports marketing with Dodgers
The agreement combines marketing activity with technology deployments at Dodger Stadium, where LG will provide display solutions while engaging fans through in-game branding, digital content and community initiatives.
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