Criteo expands ChatGPT Ads integration across Europe

The rollout comes as consumers increasingly use conversational AI to discover, research and evaluate products

Criteo is expanding its integration with ChatGPT Ads to 31 European markets, giving advertisers access to conversational AI as a channel for product discovery and high-intent consumer activity. The expansion builds on Criteo’s position as ChatGPT Ads’ first advertising technology partner and connects the service with its wider commerce advertising platform.

The rollout comes as consumers increasingly use conversational AI to discover, research and evaluate products. Criteo says integrating ChatGPT Ads into its platform gives advertisers a familiar workflow for accessing the channel while connecting activity with broader cross-channel commerce campaigns and performance data.

Criteo brings ChatGPT Ads to 31 European markets

Marc Fischli, Executive Managing Director, International Markets, Criteo: "With ChatGPT Ads now broadly available in Europe, brands can start exploring a new environment for product discovery through the Criteo platform they already know. It opens up a compelling opportunity to reach consumers at moments of genuine intent, while using Criteo’s commerce expertise in addition to our cross-channel capabilities that help us to understand what works and to scale with confidence."

The European rollout covers markets including France, Germany, Spain, Italy, Poland and the United Kingdom. ChatGPT Ads through Criteo is also available in the United States, Australia, Canada, New Zealand, Mexico, Brazil, Japan and South Korea.

Criteo reports early ChatGPT Ads performance

Criteo says more than 2,000 brands are already advertising on ChatGPT through its platform. Its Prompt Smart Ads capability has generated approximately four times higher spend after activation in early testing, which the company says can help advertisers improve delivery and scale investment.

Criteo also reports that conversion rates continue to outperform other referral channels, while click-through rates are two to three times higher than comparable formats in other environments. More than 80 percent of ad-driven ChatGPT Ads traffic comes from new customers, according to the company.

ChatGPT Ads expands Criteo’s commerce strategy

The integration gives advertisers access to a conversational discovery environment while connecting activity with Criteo’s existing cross-channel commerce capabilities. The company says this can help brands understand consumer intent and evaluate performance across channels.

Criteo now supports ChatGPT Ads across 31 European countries: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Iceland, Liechtenstein, Norway and Switzerland.

www.criteo.com

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