Tagresults

The suite is scheduled to begin rolling out in early 2027. Nielsen plans to combine direct first-party streaming integrations from publishers with its national panels and third-party big data to provide reach and time-spent measurements at scale.

Vedran believes the answer lies in making brand strategy more accessible and usable across people, platforms and AI tools.

The acquisition will complement Salesforce’s Marketing Cloud, Service Cloud and wider AI portfolio. 

The report is based on responses from 54 senior marketing professionals representing 46 of the world’s largest brand owners, with a combined advertising spend of $93 billion.

DEPT’s early tests found that conversational ad copy performed better than conventional search copy. The strongest examples acknowledged the user’s situation and connected the product to the need being discussed.

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

As the NHL prepares for the 2026-27 regular season, Adobe becomes an Official Creative, Marketing and AI Partner of the league. 

The report, How Brands Define, Scope and Reward Agency Work, finds that fixed-fee and output-based models have increased from 20 percent to 33 percent over the same period.

The company says its system can take a campaign from brief to launch in as little as five minutes, compared with a process that can take six weeks and involve up to 20 hours of manual review.

Kantar identifies several factors that may contribute to the gap between AI use and trust, including attitudes toward AI, perceptions of individual brands, the source of AI-generated answers and how those answers are presented.

The appointment covers opportunities across traditional media, search engines, social platforms and AI assistants.

The near-term commerce story is Meta Business Agent, which the company introduced in June.

Chakravarty, known as KC, joins the role from Havas People, where he led new business across APAC. He previously served as Head of Integration at Havas India, working across agencies within the Indian Havas Village.

The report examines how brands are creating experiences, communities and cultural relevance alongside their products and services.

The partnership will focus on communications around issues shaping enterprise IT, including AI adoption, operational resilience and digital sovereignty.

As AI takes on more technical tasks, the value of human judgement is becoming more, not less, important.

More than eight in 10 digital advertising businesses surveyed said AI had increased their productivity, while 68% reported improved profitability. Almost two-thirds said the technology was saving at least three hours per employee.

The integration combines LinkedIn's professional audience data with Smartly's creative and campaign capabilities. 

The company says Apostra is designed to preserve a brand's objectives, context and guardrails as campaigns move from planning to execution.