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Unilever is embedding designers within brand teams and using AI-supported semiotics to identify relevant visual cues, refine product design and help brands connect with specific audiences.

Originally launched in 2017 as an AI platform connecting Publicis Groupe's employees, knowledge and capabilities, Marcel has evolved into a core component of the group's AI-powered marketing model.

Marketing Studio combines market insights from Zappi with Picsart’s creative tools and advertising capabilities.

The study found that 72 percent of teams are the same size or smaller than they were two years ago, while 70 percent of marketers report working to shorter timelines. 

Keith Kakadia, Founder of Sociallyin, shares insights on building effective social media strategies, AI-powered commerce, creator credibility and the future of community management.

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The creative concept turns this inefficiency into a visual metaphor for businesses struggling to make their people, processes and technology work together.

The agreement builds on the companies’ November 2025 partnership and aims to help businesses modernise marketing operations, make better use of their data and support growth. 

As AI agents reshape how consumers search, compare and buy products, brands must rethink how they stay visible and earn trust.

The launch consolidates Stagwell’s AI go-to-market strategy, allowing clients to adopt individual solutions, integrate them with existing technology or combine them into a coordinated system.

Built on the Model Context Protocol (MCP), the connector links HarrisQuest data with AI tools and allows users to work with brand intelligence alongside their own company data.

The partnership reflects a shift towards treating the website as an evolving digital product rather than a static online destination.

As HMRC’s strategic Enterprise Customer Relationship Management (ECRM) provider, Salesforce will deliver a secure platform that brings taxpayer interactions together in one place.

ACC Intelligence combines data science, market research, AI technologies and advisory services to help brands understand how they are perceived by people and algorithms.

Matthew Griffin looks 50 to 75 years into the future through his work at the 311 Institute, working with many German companies, including Allianz and RWE.

Under the agreement, Stagwell will provide ServiceNow with enterprise-wide access to The Machine, its AI-powered operating system designed to connect people, tools and data in a unified environment.

The session will deliberate the intricacies of navigating financial transactions across emerging markets, and how businesses are solving them.

ODIV will join iO’s Campus Utrecht, combining its performance marketing expertise with the group’s broader capabilities in marketing, technology and artificial intelligence.

The project brings together Salesforce technology and Tottenham Hotspur’s digital infrastructure to support more connected interactions across ticketing, retail, hospitality, online services and stadium events.

Adam Gerhart has held several senior leadership positions across WPP, building experience in strategy, client management and global agency operations.