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The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

Starting in mid-September, the label will appear on mobile artist profiles, including the banner and About section, as well as in Search and on track rows across playlists.

Nielsen said the acquisition will combine its audience measurement and media intelligence capabilities with DoubleVerify's technology for media verification, viewability, brand suitability and invalid traffic detection.

The research firm said AI is increasingly embedded in advertising platforms, influencing how media is bought, priced and delivered rather than being limited to generative AI tools used to create advertising content.

The free-to-enter competition is open to individuals and teams worldwide, with submissions accepted from August 7 to October 9, 2026. Winners will be announced later in October.

Rise, a Quad agency, is among the first agency partners to pilot the framework as part of its use of AgenticOS.

Patel joins Kantar after serving as Africa Director of Research at Mobile Digital Insights (MDI).

Kily develops AI agents that automate commerce functions including product listings, pricing and advertising across multiple digital commerce platforms.

The self-service solution is designed to help advertisers connect media exposure with consumer spending and optimise campaigns based on business outcomes rather than traditional media metrics.

The report, produced by the agency's AI Lab, assigns Demis Hassabis a score of 86, Dario Amodei 82 and Sam Altman 64, highlighting a 22-point gap between the three executives despite their prominent roles in the AI industry.

That picture emerges from two separate studies by Knak and Gain Theory, which suggest that marketing's greatest challenges lie beyond content generation.

Rather than replacing existing research methods, Bastion Vantage is intended to complement them by providing continuous insights into culture, sentiment and emerging behaviours.

Agentio combined audience matching, workflow automation and campaign analytics within a single platform, enabling SURI to manage creator advertising as a scalable media channel rather than a series of individual influencer partnerships.

The report finds that attitudes towards AI are shaped less by the technology itself than by the quality and context of its use.

The agency group attributed the result to international expansion, new client wins and continued investment in artificial intelligence despite ongoing economic uncertainty.

Knak says these production tasks affect even large organisations responsible for marketing at companies including Google, Amazon, Uber, Meta and OpenAI.

The company said the platform brings together fragmented advertising data into a single system, enabling users to access insights on competitor spending, creative activity and media trends while supporting faster decision-making.

The report includes examples showing how organisations have applied each of the four principles to improve AI visibility.

Dentsu was one of OpenAI's four UK agency launch partners and has already managed ChatGPT advertising campaigns for clients.

However, long-term brand-building effectiveness has remained broadly stable, suggesting many brands have adapted successfully.