Marketing Report


Toyota Ventures raises $300m to expand early-stage investments in frontier technology and climate solutions

15-04-2024 | 11:24:00
Toyota Ventures, the early-stage venture capital arm of Toyota, announced two $150 million funds to expand its investments in startups developing disruptive technologies and business models at the forefront of innovation.

Havas acquires French data consultancy firm TED Consulting

12-04-2024 | 07:55:00
Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients.

DoubleVerify expands AI-powered brand safety capabilities for TikTok advertisers

12-04-2024 | 07:30:00
As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.

Dove pledges not to use AI to represent real people in its advertising  in new campaign

11-04-2024 | 10:57:41
New Dove campaign, The Code, reflects the impact of AI on beauty and sheds light on the importance of women having the power to see real beauty reflected in new and emerging media.

Wavemaker China and Yoyi Tech evaluate the MarTech and AI landscape

10-04-2024 | 11:21:24
 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.

WPP partners with Google Cloud on generative AI-driven marketing

09-04-2024 | 16:58:28
By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

Cineverse partners with Gracenote to boost streaming content searches

09-04-2024 | 11:05:43
 The company has announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring.

Cybersecurity CEOs join forces to launch, the first AI-powered blockchain risk management platform

09-04-2024 | 10:46:00, the AI-powered Blockchain Risk Management platform, has announced its official launch from stealth to bring automated risk management solutions to traders, investors, and fund managers in the blockchain ecosystem.

Deliveroo partners with Rokt to expand retail media offerings

08-04-2024 | 07:40:00
Deliveroo has been building its retail media network since launching its advertising platform in 2021, supporting its restaurant partners to reach more customers on the platform. 

Bengaluru-based Gen AI startup Vodex powers up with $2m seed investment to accelerate global expansion

05-04-2024 | 08:35:00
Pioneering Gen AI startup Vodex, announced it has raised $2 million in a seed round from Unicorn India Ventures, and Pentathlon Ventures.

Plug and Play Alberta announces 72 startups for its fifth cohort

05-04-2024 | 08:16:00
Plug and Play Alberta has announced 72 startups for the fifth cohort of industry-specific digital health, sustainability, food & beverage, and sector agnostic (AI) startup accelerator programs.

Infosys to provide AI tools to German media company Handelsblatt

05-04-2024 | 07:45:00
As an AI and Digital Innovation Partner for the Handelsblatt Media Group, Infosys will bring the best of digital technology to power innovative storytelling to inform and delight Handelsblatt’s core audience.

Amazon Web Services named official generative AI provider The Deutsche Fußball Liga

04-04-2024 | 09:53:22
The Deutsche Fußball Liga (DFL) and Amazon Web Services (AWS) have announced an expanded, multi-year collaboration to build upon their game-changing work together, which began in 2020.

Aarki unveils AI-powered mobile marketing platform

04-04-2024 | 09:44:47
Aarki, an AI company that delivers mobile advertising solutions that drives revenue growth, has launched its all-new AI platform, positioning itself to become an innovative, privacy-centric bidding platform for mobile marketers.

Yahoo acquires AI-driven news aggregation platform Artifact

03-04-2024 | 08:19:02
Artifact’s mission was focused on delivering the most relevant stories to users through AI, utilizing proprietary technology to provide curated news and content experiences.

Canadian startup Borderless AI emerges from stealth with $27m investment to bring AI agent to HR space

28-03-2024 | 09:44:00
Borderless AI, the AI-powered startup disrupting the Employer of Record (EOR) space, announced it has raised $27 million in seed funding to leverage the power of generative AI to automate and accelerate the process of onboarding, managing, and paying international team members.

World Federation of Advertisers names leadership team for new AI Community

28-03-2024 | 07:12:00
The ambition is to support brands as they seek to make the most of the exciting possibilities of generative AI, enabling them to deliver creativity and marketing effectiveness, while mitigating legal, ethical and reputational risks.

Stockholm-based AI startup Buddywise raises €3.5m seed funding to prevent workplace accidents in Europe

26-03-2024 | 11:09:00
Stockholm-based Buddywise, the platform transforming workplace safety with AI across Europe, has announced a €3.5 million seed round.

[Column] Michiel Frackers: Microsoft and OpenAI have the upper hand, will Google and Apple join forces?

25-03-2024 | 14:00:00
Microsoft embeds and attracts a lot of top talent for its AI-strategy; do Apple and Google answer by bundling Gemini into iPhone?

Iterable unveils advanced data management capabilities made for marketers

25-03-2024 | 08:25:00
The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.

TripleLift partners with ID5 to advance advertiser targeting across the open web

25-03-2024 | 08:10:00
Through ID5's solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint.