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Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.

The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

Gracenote’s content intelligence is designed to help Tubi and FOX One return relevant content and recommendations based on natural-language searches

The agreement will restore Spectrum News NY1 on Optimum TV and News 12 on Spectrum TV in the New York metropolitan area in September.

Agentio’s analysis found that Meta Partnership Ads generated 19 percent higher click-through rates, 10 percent higher conversion rates and 5 percent lower cost per acquisition than identical creative run from a brand account.

Advertisers committed to returning titles including Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point.

Participating companies will receive campaign expertise and support while testing the channel alongside their existing media investments.

The rollout covers the US, UK, France, Germany, Italy, Spain and Australia, helping SEGA scale campaigns while maintaining brand consistency.

A week after the broad correction, the board turned completely green: all six tracked marcom companies ended the week of 4 to 11 August higher.

The research firm said AI is increasingly embedded in advertising platforms, influencing how media is bought, priced and delivered rather than being limited to generative AI tools used to create advertising content.

As brands continue to pour larger budgets into social media, creators and influencer partnerships, marketers are increasingly questioning whether social-first strategies alone can sustain long-term growth.

WPP maintained its full-year guidance, expecting revenue less pass-through costs to decline by low to mid-single digits in the second half and a headline operating margin of 12 to 13 per cent.

Rise, a Quad agency, is among the first agency partners to pilot the framework as part of its use of AgenticOS.

Available across Truecaller's platform of more than 500 million active users, Pulse combines audience research, targeting and campaign activation within a single workflow.

The agreement gives advertisers access to the PDC's YouTube inventory, including content surrounding major events such as the World Darts Championship.

As WPP rolls out its Elevate28 transformation strategy, Druguet is leading the integration of creativity, consulting, technology and AI into a simpler, client-focused model.

Under the contract, Ocean will expand the existing DOOH offering and develop a programme of audience experiences using technologies including augmented reality.

Adams said the integration will allow advertisers to plan campaigns across multiple markets while maintaining relationships with existing local teams.

The expanded offering now covers all measurable CTV inventory supported by Nielsen ONE Ads.

Omnicom was the biggest decliner, falling more than 5% after disappointing second-quarter profitability.

The self-service solution is designed to help advertisers connect media exposure with consumer spending and optimise campaigns based on business outcomes rather than traditional media metrics.