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Coca-Cola, which has been present at the site since 1954, and Samsung, which joined in 1994, are among the long-term advertisers.

The contract follows JCDecaux's successful tender in Hamburg and adds to its presence in major German advertising markets.

During Gordon’s tenure, Global expanded its commercial activities across audio, outdoor advertising, digital advertising and content.

The six funds tracked by Marketing Report showed a mixed performance between 8 and 15 September. WPP was the biggest gainer, rising 3.1%, during a week in which LVMH awarded its Asia-Pacific media business to Publicis.

The resulting Havas Play:able offering will use iion’s Playable Creator Studio to develop branded experiences across gaming, digital and social environments.

The long-term partnership will bring advertising sales for two public service broadcasters under one roof for the first time.

CCO previously held the airport advertising concession until 2012 and will return with investment in upgraded infrastructure and additional sponsorship inventory.

The findings suggest that as video production becomes more accessible, marketers are facing a greater challenge in deploying existing assets across relevant audiences and channels.

The addition enables advertisers to track CTV investment within their industries and identify the platforms and creative approaches attracting the greatest spending.

The findings come from IAB’s 2026 Outlook Study: September Update, based on input from more than 200 brand and agency decision-makers responsible for advertising investment.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

The data is designed to help marketers compare competitors’ media strategies and assess how spending is shifting between CTV, linear TV and digital channels.

The creator lineup includes YouTubers, presenters and sports entertainers Laura Kirk-Francis, Manny Brown, John Farnworth and Fuad Abdul-Aziz. They were selected for their connections with football.

Omnicom said the integration provides a foundation for the advertising group’s future development.

The partnership gives advertisers programmatic access to Starlite Media’s retail shopping centre inventory, allowing buyers to target audiences in environments close to the point of purchase.

Each message incorporates references to the recipient and will appear on billboards near the company’s offices or stores.

Ko will lead the agency’s strategic direction and business growth as it continues to expand its creative, design, entertainment and cultural capabilities.

The six companies tracked by Marketing Report moved in different directions between September 1 and 8.

Sleeping Giant Media will provide support spanning content marketing, digital PR, thought leadership and AI search optimisation.

Marketing Report interviews Wesley ter Haar, Co-Founder and Chief AI Officer at Monks.