Marketing Report


Mars revives old ads to engage public into climate action

29-11-2023 | 06:40:22
Mars, Incorporated has launched a first-of-its-kind digital and out-of-home campaign that 'reuses' fan-favorite advertisements giving them a second life with new messages of hope and progress around climate.

PubMatic broadens global footprint with the appointment of Franck Lewkowicz as Country Manager, France

29-11-2023 | 06:36:23
Franck comes to PubMatic with over 20 years’ experience in media and advertising in various leadership roles in sales and client services.

Publicis Groupe reinforces global financial team

28-11-2023 | 07:12:00
After being named as Chief Financial Officer, Publicis Groupe, starting February 2024, Loris Nold will join the group’s managing body, the Directoire, following the decision of the Supervisory Board on 22nd November.

S4 Capital appoints Melanie Dhawan as its Chief Financial Officer for its Content Practice

28-11-2023 | 07:00:00
Melanie Dhawan has been appointed Chief Financial Officer for the Content practice of the tech-led, new age/new era digital advertising, marketing and technology services company S4 Capital.

[Interview] Stéphane Coruble, CEO, RTL AdAlliance

27-11-2023 | 10:19:00
Stéphane Coruble is CEO of RTL AdAlliance. RTL AdAlliance is the international sales organisation of RTL Group. We speak him regarding the upcoming event Future of TV Advertising Global 2023 in London.

DoubleVerify and Locala sign strategic global partnership to optimize attention measurement

27-11-2023 | 08:33:02
This collaboration will see Locala benefit from DV’s Authentic AttentionⓇ measurement solution, Authentic Ad™️ features for media quality, and cutting-edge innovations and detection methods from DV’s Fraud Lab.

Locala recognized among the top 10 ad management solutions providers in Europe 2023

27-11-2023 | 08:26:05
The prestigious recognition comes as the industry witnesses a surge in innovative technologies reshaping the future of media and marketing.

Programmatic investment drives digital advertising market in Europe, report

24-11-2023 | 07:35:00
Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Joe Public takes top honours at the 2023 FM AdFocus Awards

24-11-2023 | 06:05:00
Joe Public is the 2023 FM AdFocus Agency of the Year, winning the hotly contested Large Agency of the Year Award and the Transformation Award at an awards ceremony held in Johannesburg South Africa.

WPP inaugurates new campus in Brussels

23-11-2023 | 07:20:00
The new inspiring space is designed to foster creativity and collaboration, giving global and Belgian clients access to WPP's talent in one location.

Pepsi reunites with Shaquille O'Neal in new mini cans commercial

23-11-2023 | 07:16:00
 In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Hivestack launches an industry platform for curated deals in DOOH

23-11-2023 | 07:15:00
Hivestack Curate provides a unique opportunity that puts buyers in the driver's seat to create tailored, transparent, customized deals.

Proximus strengthens performance marketing & innovation in partnership with WPP Group and Springbok

22-11-2023 | 09:56:00
Proximus is pleased to announce a new phase in its ongoing commitment to digital innovation and enhancing consumer experiences.

Healthcare comms firm Spectrum Science acquires CrowdPharm and Hot Iron Health, strengthening its ad capabilities

22-11-2023 | 07:05:00
The acquisition solidifies Spectrum's growing work in promotional engagement and advertising, and formally establishes Spectrum's strategic advertising and consulting pillar.

Mercedes-Benz launches “holidays with love” global campaign to celebrate connections and community

21-11-2023 | 07:30:00
 The ad campaign spotlights Mercedes’ innovative and tech-forward vehicles which help people connect for the season and shows friends, partners, and family embracing as they come together within their homes and communities.

IAS expands TikTok partnership for brand safety measurement to 21 new countries

21-11-2023 | 07:10:00
The increased market availability further solidifies IAS’s deep partnership with TikTok and offers advertisers truly global coverage. 

LG Ad Solutions inks deal with Affinity to boost Connected TV measurements

20-11-2023 | 09:48:00
This closed-loop CTV ad targeting and measurement solution is uniquely designed to utilize purchase data for reaching the right audiences in CTV environments while also measuring campaign impact on increasing customer spend.

MGID first ad platform to integrate with Google Web Stories

20-11-2023 | 09:45:00
MGID, the global advertising platform, has announced the integration of Google Web Stories, formerly known as AMP Stories, into its platform, becoming the first third-party partner to support Story Ads and provide publishers with direct access to this additional stream of revenue.

ReBid adds Amazon and TikTok Ads to its Unified Madtech Intelligence Platform

20-11-2023 | 09:42:00
ReBid, the unified Madtech Intelligence platform, has announced the integration of Amazon Ads and TikTok Ads, enabling customers to activate, manage and get unified reporting and dashboard across multiple search, social, programmatic and commerce ad platforms.

Advertising investment to grow by 3 per cent in 2023, report

20-11-2023 | 09:30:00
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

17-11-2023 | 11:01:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.