Marketing Report


Media.Monks appoints Laurent Farci as Chief Information Officer

24-05-2024 | 09:26:53
In this new capacity, Laurent will play a crucial role in supporting the needs of the organization by consolidating and standardizing its tech platforms to enhance the monitoring and flow of information.

Ogilvy New York appoints Wes Phelan Executive Creative Director

24-05-2024 | 09:07:25
In this new role, Wes will oversee and shape the creative output for several of the office’s key regional and global clients.

American cosmetic brand e.l.f. Beauty calls out inequity in US boardrooms with DOOH campaign

23-05-2024 | 10:00:00
Revealed at some of the busiest New York business hubs, this work is the next phase of the company’s “Change the Board Game” initiative.

Cannes Lions to honour French advertising veteran Jacques Séguéla with Lion of St Mark award

22-05-2024 | 14:24:00
With a career spanning more than 60 years in the industry, Séguéla has produced consistently iconic work for brands like Air France, Apple, Carrefour, Citroën, Louis Vuitton and Microsoft, as well as highly successful political campaigns and authoring numerous best-selling books on advertising.

[Interview] Jordy van Meer, Creative Director, Nosh Foodfilms (part of PAKT)

22-05-2024 | 12:36:00
Jordy played a major role in the production of the global "Taste and Quality" campaign for Starbucks, in collaboration with MRM Madrid, Nestlé, and of course, Starbucks themselves.

Prague-based startup Behavio raises €2.25m to democratize brand marketing

22-05-2024 | 12:25:00
Behavio, a player in behavioral brand measurement technology, has secured €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

DISH Media Partners with PubMatic to Accelerate Programmatic Demand for SLING TV

21-05-2024 | 08:45:00
SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

AiAdvertising collaborates with free ad-supported entertainment platform Brinx.Tv to redefine advertising

21-05-2024 | 08:38:00
This partnership breaks Brinx.TV from the abyss of FAST Channels (Free Ad-Supported TV).

World Out of Home Organization launches platform to help industry become more sustainable

21-05-2024 | 08:33:00
The platform will operate within the member’s area of the current WOO website and support the work of the WOO Global Sustainability Task Force which was established earlier this year.

IAS expands AI-driven brand safety and suitability measurement to Meta

21-05-2024 | 08:30:00
IAS’s new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.

Yahoo Backstage adds publisher-direct offering delivering sustainable performance to advertisers

21-05-2024 | 08:25:00
This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

MiQ collaborates with SeenThis to advance sustainability in digital advertising

20-05-2024 | 07:50:00
Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world.

InMobi unveils solution that empowers advertisers to solve identity-loss challenges

20-05-2024 | 07:43:00
This AI-powered innovative tool marks a significant stride forward in addressing the challenges posed by the ever-evolving landscape of digital advertising.

Publica by IAS and Samsung Ads expand CTV ad serving partnership

20-05-2024 | 07:30:00
This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewing experience, while maximizing CTV advertising revenue via the introduction of a programmatic unified auction for the premium ad slots within their streamed ad breaks.

Hivestack by Perion launches solution that assists advertisers buy low carbon emissions inventory for DOOH campaigns

17-05-2024 | 08:25:59
Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.

Ad Council unveils 'Love Has No Labels' campaign to combat bias and hate

17-05-2024 | 07:54:00
Highlighting real instances of empathy and unity, the public service advertisement (PSA) demonstrates the power that intentional acts of love, kindness, allyship and support can have to counter bias and hate.

PubMatic appoints Ben Loofe as Director of Advertiser Solutions for UK North

16-05-2024 | 08:04:00
Based in Manchester, Loofe takes the helm as the primary commercial leader overseeing PubMatic’s buy-side clients as it expands its business in the northern region.

Biscuit brand Lotus Biscoff and creative agency dept debut “You gotta love Biscoff” global campaign

15-05-2024 | 10:00:35
Through captivating visuals and a unique perspective dubbed Point of Biscoff (POB), the ads showcase Biscoff products as the ultimate craving-inducers.

IAS unveils lab to guide advertisers during the global election season

15-05-2024 | 09:28:55
Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season.

World Federation of Advertisers adds five new faces to global leadership team

15-05-2024 | 09:15:36
The new Executive Committee members will work closely with both the existing members of the Executive Committee and the WFA team to drive forward the priorities as determined by the global marketer community.

Nannette LaFond-Dufour joins Publicis Groupe as Chief Impact Officer

15-05-2024 | 09:12:00
In this newly created global role, Nannette will be responsible for driving immediate impact across the Groupe’s long-term ESG commitments.