Wildstone appoints Tobias Conrad to lead DACH and Netherlands

Tobias Conrad has extensive experience in media sales, digital advertising and building businesses under private equity ownership.

Wildstone has appointed Tobias Conrad as Managing Director for Germany, Austria, Switzerland (DACH) and the Netherlands as the outdoor media infrastructure company accelerates its expansion and the digitisation of out-of-home (OOH) advertising across Europe.

Based in Switzerland, Tobias Conrad will report to Wildstone CEO and Founder Damian Cox. He joins from BCN, Germany's largest magazine sales house, where he served as CEO.

Tobias Conrad brings media and platform experience to Wildstone

At BCN, he led the company's launch as a joint venture between Hubert Burda Media, FUNKE Mediengruppe and Mediengruppe KLAMBT.

He subsequently integrated the advertising sales operations of BurdaForward's online portals into BCN, expanding the business into a cross-media sales house covering print and digital channels.

Before joining BCN, Tobias Conrad served as Chief Commercial Officer and Managing Director at commerce platform mrge. He helped build the business through the combination of Yieldkit, digidip and shopping24, supported by investment from Waterland Private Equity.

Wildstone strengthens its digital out-of-home expansion

Earlier in his career, Tobias Conrad was a member of the management board at Ströer Media Solutions, where he oversaw publisher and product management and worked with the group's cross-media sales teams, including its out-of-home operations.

He also previously led advertising sales at bild.de and served as Managing Director of Deals.com in Germany.

Tobias Conrad, Managing Director, DACH and Netherlands, Wildstone: "I am delighted to be joining Wildstone at an exciting time for out-of-home. The medium is growing, and digital is leading that growth. For many media operators and landlords, the move to digital comes down to the availability of capital. With significant capital behind Wildstone and digital adoption rising across Europe's major markets, I look forward to working with Damian and the team to put Wildstone at the forefront of that change."

Wildstone expands its OOH infrastructure in Germany and the Netherlands

Wildstone has operated in Germany since 2023. Its portfolio includes the Berlin Videowall at Ku'damm Eck and Germany's largest motorway advertising tower, located on the A3 motorway.

Since 2025, the company has also been developing a nationwide network of digital billboards in Germany. In the Netherlands, Wildstone has owned digital motorway towers since 2020.

As part of the management changes, Stefan Bergler will continue as Managing Director Germany, reporting to Tobias Conrad.

Wildstone targets further growth in continental Europe

Damian Cox, CEO and Founder, Wildstone: "I am pleased to welcome Tobias at this pivotal time in our European expansion. He knows our industry, understands the importance of digital and has a track record of building platforms in partnership with media operators. We are well positioned for the next phase of growth in continental Europe, and Tobias is the right person to lead our DACH and Dutch businesses."

The appointment strengthens Wildstone's regional leadership as the company pursues further growth in digital out-of-home infrastructure across continental Europe.

www.wildstone.co.uk

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