Marketing Report


Wonderhood Studios unveils OOH campaign on racism during Euro 2024

10-07-2024 | 08:56:36
British creative company, Wonderhood Studios, has put together an OOH and social campaign for the Migration Museum to challenge anti-immigration sentiment during the Euro 2024 football tournament.

World Out of Home Organization signs up 15 new members from across the world

10-07-2024 | 08:02:21
Five of the new members are from the APAC region, five from Europe, two from the United States,  one from MENA and one from Africa.

OOH media firm Intersection partners with TikTok to transform urban advertising

01-07-2024 | 10:50:00
Utilizing the extensive LinkNYC network, this collaboration enables creators to bring their work from the digital realm to a physical, interactive canvas across the city.

Online home store Wayfair launches Omni channel campaign to champion its diverse product range

24-06-2024 | 10:27:00
Wayfair, a global online home store has launched the third iteration of its integrated strategic campaign 'Go Your Own Wayfair'. This is the first spot of the campaign developed by Jung von Matt London for Wayfair.

INEO Signs Eat It Up Media as new partner in Canada

14-06-2024 | 13:05:00
The INEO and EIUM agreement, covers all of the existing INEO digital signage deployments in the Canadian market.

P&O Ferries and Publicis London unveil 'All Aboard' campaign to celebrate travel enthusiasts

07-06-2024 | 11:32:17
The ad, which spans TVC, press, OOH, radio, social, and digital display, continues the platform’s mission of demonstrating that no matter who you are or how you travel, a P&O Ferry is always a more enjoyable experience.

Hivestack by Perion launches solution that assists advertisers buy low carbon emissions inventory for DOOH campaigns

17-05-2024 | 08:25:59
Powered by Scope3 emissions data, Green Curated Deals give DOOH buyers direct and transparent access to lower carbon ad inventory.

Tillamook and Leo Burnett debut "Extraordinary Dairy" omnichannel campaign designed to delight dairy lovers

08-05-2024 | 09:19:21
The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films “Frozen” and “Beauty and the Beast,” and features a series of new TV, online video and audio spots and out-of-home creative.

Billups acquires OOH agency Billie Media to grow footprint in Australia and New Zealand

08-05-2024 | 09:07:00
This follows Billups’ acquisitions of Outsight, TAC Media, and OOH Labs, all since September 2023.

eBay UK turns ‘nothing to wear into something to love’ in new marketing campaign

01-05-2024 | 10:56:00
Developed by lead creative agency DEPT, the campaign “Turn your nothing to wear into something you love” features four distinct stories showcasing real-life situations.

Joe Public launches integrated campaign for Chicken Licken

30-04-2024 | 10:07:08
The Family Full House meal is one of Chicken Licken’s popular sharing meals so, when Joe Public was briefed to create a campaign for the offering and to launch a campaign on Family Day, they did just that.

Dutch Oral care brand Smyle, creative agency Fitzroy and artist Simon Beck launch outdoor campaign against plastic packaging

30-04-2024 | 09:32:38
Dutch oral care brand Smyle has teamed up with so-called snow artist Simon Beck to create 'the largest and most sustainable work of art in the world' in their fight against plastic packaging.

Heinz and creative agency Fitzroy launch OOH campaign on reducing food waste

29-04-2024 | 11:20:00
The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away. and Out of Home Advertising Association of America launches campaign on dangers of plastics on human health

24-04-2024 | 08:35:18
OAAA and their membership are supporting the launch of a national (OOH) campaign to help shine a light on the dangers of plastics to human health.

Puma selects Havas as partner for the ‘Forever. Faster. See the Game Like We Do’ global campaign

19-04-2024 | 10:47:16
The Havas International team has been PUMA’s strategic partner, with the agency responsible for the campaign’s media development and execution.

McDonald's Australia and DDB revive the classic Big Mac chant in new integrated campaign

11-04-2024 | 10:13:25
A 60-second hero film takes burger fans all the way back to 1968, when Big Mac creator, Jim Delligatti, initially devised the now iconic burger.

McDonald's Netherlands uses scent in OOH campaign

10-04-2024 | 11:43:00
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

World Out of Home Organization extends global reach with 13 new members

06-03-2024 | 08:42:28
The increased interest from Asia reflects the dynamic growth of OOH in that region, also mirrored by WOO holding its annual Congress in June this year in Hong Kong. 

Nielsen launches Ad intel service in France

08-02-2023 | 12:45:00
Nielsen’s Ad Intel service provides detailed advertiser-level media spend and creative information enabling advertisers, agencies, publishers and ad platforms to monitor ad activity across TV, radio, digital, social, print, out of home and cinema.

World Out of Home Organization creates global sustainability task force

09-12-2022 | 15:47:55
The World Out of Home Organization is creating a Global SustainabilityTask Force of hand-picked expert practitioners from all sides of the global industry.

CJ CGV partners with Hivestack for programmatic digital out of home in South Korea

06-12-2022 | 11:56:22
Through this partnership, CJ CGV inventory will be integrated into the Hivestack SSP and will now be available to programmatic buyers worldwide.