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In doing so, Prime Video’s monthly ad-supported audiences will also be measured by the national media research organisation, Nationaal Media Onderzoek, which will begin reporting ad-supported (ad tier) viewing time across TV shows, movies and live sports.

The Amsterdam office serves as Wieden+Kennedy's European hub and continues to lead international work for brands including Nike, Trainline, Miele and Corona.

The acquisition also includes Track Record, SportVibes' digital commerce agency, which focuses on helping sports organisations, event organisers and brands convert fan engagement into commercial results through data, digital marketing and creative storytelling.

The measurement combines panel data with additional sources, including census data supplied by participating broadcasters, to capture viewing behaviour across different screens and devices.

The report highlights continued strength in sectors such as oil and gas and banking, while also pointing to growing divergence across industries as changing consumer behaviour, labour market pressures and economic conditions reshape the market.

Recently appointed as Executive Creative Director at Ogilvy Amsterdam after moving from Berlin, Asli Sahin joins the agency with a mandate to push creative boundaries and reignite its creative energy.

Ocean Outdoor has launched its 2026 Digital Creative Competition across the UK, the Netherlands, the Nordics, and Germany, calling for bold, original ideas that push creative boundaries using premium digital out-of-home (DOOH) formats.

The episode celebrates bars as social hubs where community, conversation, and connection thrive.

In the crowded landscape of bike-centric mobility brands, Swapfiets has carved out a distinctive place by championing simplicity, reliability, and a visual aesthetic that resonates everywhere from social channels to product pages.

The campaign marks a new phase for Kipling, aiming to refresh its visual identity while preserving the familiarity of a symbol closely tied to the brand’s heritage.

United Playgrounds, and therefore also Fitzroy, is entering a new phase: the 19 original entrepreneurs are taking ownership of the group, building on the foundation laid in recent years.

A study by ShowHeroes and Omnicom Media Netherlands indicates a shift in Europe’s connected TV landscape, as viewers reassess the value of paid streaming and increasingly turn to free ad-supported alternatives.

The campaign responds to changing eating habits and fragmented attention, highlighting quick, nutritious solutions that go straight from cupboard to table.

With the launch of TikTok Live and multi-platform livestream productions, Scrambled is expanding its offering to help brands move from passive reach to real time participation.

The partnership will focus on creating brand-building campaigns to engage younger audiences across European markets.

The initiative uses interactive billboards to guide people toward nearby pubs during the coldest winter nights, turning frosted streets into inviting scenes of warmth and social connection.