Marketing Report


Prague-based startup Behavio raises €2.25m to democratize brand marketing

22-05-2024 | 12:25:00
Behavio, a player in behavioral brand measurement technology, has secured €2.25 million in late-seed funding from Amsterdam-based Airbridge Equity Partners.

Digital marketing company Jellyfish appoints Natasha Wallace as the MD for the Netherlands

10-05-2024 | 09:07:30
Natasha joined Jellyfish in 2023 following the acquisition from The Brandtech Group, where she was EMEA Strategy Lead for Brandtech Media.

[Column] Joyce Pakkert: identifying triggers and barriers for young women to test for cervical cancer

07-05-2024 | 07:35:00
Each year, approximately 900 women in the Netherlands are diagnosed with cervical cancer, and 200 of them die from this disease. Participation in the cervical cancer screening can help detect or prevent the disease on time.

Dutch Oral care brand Smyle, creative agency Fitzroy and artist Simon Beck launch outdoor campaign against plastic packaging

30-04-2024 | 09:32:38
Dutch oral care brand Smyle has teamed up with so-called snow artist Simon Beck to create 'the largest and most sustainable work of art in the world' in their fight against plastic packaging.

Heinz and creative agency Fitzroy launch OOH campaign on reducing food waste

29-04-2024 | 11:20:00
The AI visuals of the campaign, showcase three different time periods in which food is consumed that would have otherwise been thrown away.

Heineken and Dutch museum Rijksmuseum extend partnership for two years

19-04-2024 | 10:06:34
The partnership between Heineken and the Rijksmuseum is based on a shared vision of bringing people together in a special way and allowing (future) culture enthusiasts to enjoy art and history.

Creative production agency Scrambled introduces fresh new look for HEMA’s food department

18-04-2024 | 12:17:00
Scrambled, a creative production agency renowned for their food expertise, has partnered with HEMA to cook up an exciting makeover for HEMA's food department.

McDonald's Netherlands uses scent in OOH campaign

10-04-2024 | 11:43:00
This is the first time that a billboard has been used to diffuse the McDonald's scent, making the recognizable smell its most important brand asset.

ING changes airport airbridges into stories of personal transformation in new campaign

19-03-2024 | 09:47:01
As one of the leading European bank, dedicated to empowering more than 39 million customers in their life journeys, ING celebrates the fact that, just like departures and arrivals, people go from one chapter to the next. 

iO appoints Martine Lemans as Managing Director of Consultancy Division in the Netherlands

12-03-2024 | 09:40:05
In iO, Consultancy Netherlands provides valuable advice and know-how and places over 100 experienced consultants at companies such as KLM, Rabobank, ING, Jumbo, Miele, Vodafone, KPN, and Stedin.

Sportlife and Hero Cassis select Somention as social media agency of choice

28-02-2024 | 11:16:48
Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.

Heineken and Amsterdam join hands for the city's 750th birthday

27-02-2024 | 16:26:01
To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.

Over half of Dutch and Belgian banking and retail companies are not optimizing local SEO, iO study

23-02-2024 | 08:49:01
In 2020, blended agency iO investigated how retail chains in the Netherlands improved their regional online visibility through Local Search Engine Optimisation (SEO).

The Dutch Meteorological Institute extends digital partnership with blended agency iO

21-02-2024 | 08:59:34
The blended agency optimises the organisation’s website and customer portals, crucial for port companies, water boards, safety regions, and aviation organizations .

NRC appoints Patricia Veldhuis as editor-in-chief

16-02-2024 | 08:37:00
Veldhuis will also become statutory director of Mediahuis NRC. The selection of a new editor-in-chief at NRC is done by the editorial board.

Somention: UGC is taking over the world, and here's what you need to know

15-02-2024 | 10:06:00
The creator economy is booming and is only expected to continue growing in 2024. The era of polished content, the perfect aesthetics, and models is coming to an end. Everyday people and everyday content is taking the lead.

Heineken announces first cross-border electric freight journey in partnership with Einride

13-02-2024 | 09:32:41
This is in line with Heineken’s ambition to reach net-zero carbon emissions in the value chain by 2040, with logistics representing 12% of their total carbon footprint.

Ambassadors and Amp.Amsterdam merge to form a creative production unit

09-02-2024 | 08:12:17
At the helm of this exciting new venture is newly appointed Managing Director, Sanne Tolsma,  who brings a wealth of experience in international business and agency management.

Heineken launches campaign to help make football more inclusive

09-02-2024 | 08:06:00
Heineken teams up with new ambassador, Dutch team captain Virgil van Dijk alongside former Lioness Jill Scott MBE, to celebrate the modern face of football fandom.

From Amsterdam (Blauw Gras) to Rotterdam, Dan Verhoeven is the new Creative Director Somention

19-01-2024 | 08:38:00
Verhoeven brings 15 years of expertise and together with ECD Vivian Kowalski  will further shape Somention's social frontrunner position.

Blended agency iO appoints Wouter Dolle HR Director in the Netherlands  

20-12-2023 | 09:23:54
With his arrival, the agency is placing the emphasis firmly on iO’s continuing professionalization and expansion.