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Ultimately, ChatGPT Ads’ long-term value will depend less on access to a new advertising environment than on how effectively marketers integrate it into broader strategies.

The partnership strengthens VIOOH's presence in regional US markets, with inventory positioned along major highways, commuter routes and high-traffic roads across the Southeast, Midwest and Northeast.

Revenue less pass-through costs, a key measure of underlying performance, declined 2.1 percent on a like-for-like basis to £2.411 billion.

To mark the anniversary, Bauer Media Outdoor is running a dedicated out-of-home campaign across its Adshel Live network.

The Toblerone Diamond Truffles with Biscoff concept earned a 5.8-Star rating on System1’s Test Your Innovation platform. 

The platform’s Campaign Management partners can integrate TV activation into their existing workflows, allowing advertisers to plan, launch, optimize and measure campaigns from a single environment.

The update allows brands and agencies to retarget consumers who have viewed a ChatGPT Ad across StackAdapt’s wider programmatic ecosystem, including display and connected TV campaigns.

Selected through a competitive process, Clear Channel Outdoor will develop an advertising programme designed to give brands more ways to reach travelers while supporting the airport's commercial growth.

The expansion follows growing demand for flaconi’s retail media services, with media spend on the platform increasing by more than 50 percent year on year.

The expansion follows WOO’s annual congress in London last June, which attracted more than 800 delegates, marking the largest attendance in the organisation’s history.

Marketing Studio combines market insights from Zappi with Picsart’s creative tools and advertising capabilities.

The shift highlights a growing divide between technology platforms that monetize audience attention and traditional brands that must pay to reach consumers.

The capabilities will allow advertisers to access Netflix’s first-party measurement solutions, including conversion lift, attribution and A/B testing, while using conversion data to build audience segments.

The results suggest that the brand’s move to bring restaurant favourites into the home could appeal to shoppers seeking convenient meal options.

Publicis ended at the same share price as a week earlier, while Havas fell 6.0% following its third-quarter results.

The collaboration allows advertisers to activate audiences using signals derived from consumer movement, ordering and shopping behaviour.

The ceremony took place at the Museum of Modern Art in New York City, celebrating creative achievements across the out-of-home (OOH) advertising industry.

The expanded infrastructure aims to enable agencies and technology partners to transact directly with FOX through automated agent-to-agent communication.

The study, The Power of the Pause, found that pause ads achieved a 92 percent visual attention rate, compared with 87 percent for 30-second video ads and 76 percent for 15-second spots.

Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 Global Insights Report.