Picsart launches AI-powered Marketing Studio

The platform is designed primarily for solopreneurs and small businesses, helping them develop advertising campaigns and launch them directly through an integration with Google Ads.

Picsart has launched Marketing Studio, a platform that connects content creation, advertising strategy, creative testing and paid media distribution in one workflow.

Marketing Studio combines market insights from Zappi with Picsart’s creative tools and advertising capabilities. It aims to help businesses determine where to invest their marketing budgets, what content to produce, how to launch campaigns and how to evaluate performance.

Picsart targets small-business marketing needs

Hovhannes Avoyan, Founder and CEO, Picsart: "A small-business owner can know their product inside out and still struggle to communicate its value to customers. We build with our customers in mind, always looking for ways to help their creative efforts work harder for their business. That’s why expert guidance from AI agents at every stage of the marketing process is a core foundation of our new Marketing Studio."

The platform translates business goals, products, competitors, markets and audience information into advertising strategies. It also provides guidance on campaign investment, launch timing and scaling decisions, alongside tools for producing still images and video variations while maintaining brand consistency.

AI agents support advertising campaign management

Marketing Studio incorporates three AI agents designed to support different stages of campaign development. Pax manages Google Ads, Draper focuses on advertising strategy, and Slava supports performance marketing and campaign management. Together, they cover activities ranging from market research and planning to campaign execution and paid distribution.

Picsart plans to expand its roster of specialised agents to support creators, prosumers and businesses. The platform also serves agencies producing content under tight deadlines and performance marketers who need a steady supply of creative assets for testing.

Zappi integration supports creative testing

Through its partnership with Zappi, Picsart enables businesses to test advertising concepts and videos before committing media budgets. Zappi provides consumer insights and predictive technology to help assess creative effectiveness and identify opportunities for improvement.

Its Vera agent uses these capabilities to evaluate creative, recommend changes and inform the production of video variations. In validation against hundreds of advertisements evaluated by consumers, Zappi’s model identified stronger creative across key metrics 86–93 percent of the time.

Google Ads integration connects creation and distribution

The Google Ads integration allows businesses to create and launch campaigns directly within Picsart, reducing the need to switch between separate production and advertising platforms.

Mika Peterman, Strategic Partnerships & Business Development Leader, Google: "Creative is the biggest driver of ad effectiveness. We’re thrilled to launch Google Ads within the Picsart platform to help their users easily turn high-quality assets into high-performing campaigns from a unified workflow. By bringing creation and distribution together, we're giving small businesses the tools to launch faster, iterate quickly based on real performance, and drive meaningful growth."

Once campaigns are running, Marketing Studio provides performance insights in plain language to help users interpret results and determine their next steps. These insights also inform subsequent creative development, allowing businesses to refine concepts and produce further variations based on campaign performance.

Marketing Studio is available through Picsart.

www.picsart.com

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