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Unilever is embedding designers within brand teams and using AI-supported semiotics to identify relevant visual cues, refine product design and help brands connect with specific audiences.

Marketing Studio combines market insights from Zappi with Picsart’s creative tools and advertising capabilities.

Keith Kakadia, Founder of Sociallyin, shares insights on building effective social media strategies, AI-powered commerce, creator credibility and the future of community management.

Fold7Design, part of Fold7, has led the brand relaunch, developing a retail concept designed to reflect how younger consumers discover products and engage with beauty trends online.

His appointment brings extensive experience across television, film, sports and news to Netflix’s global content operation.

Short-form videos and influencer content are emerging as key drivers of this transition, according to DoubleVerify’s 2026 Global Insights Report.

The partnership will focus on introducing The Wine Society to audiences who share an interest in wine, food, discovery and quality but may not yet be familiar with the organisation or its membership model.

Thoensen will report to Billy Parks, Head of FOX Creator Studios, while McAuliffe will report to Katrina Cukaj, Executive Vice President of Entertainment Advertising Sales.

Its fourth annual State of Creative Effectiveness report analyses more than 3,300 social video ads across the US and UK to identify the creative characteristics most closely associated with stronger consumer responses.

That distinction matters following YouTube’s October 1 announcement that its Shorts recommendation systems will further prioritize original content and reduce the reach of videos reuploaded from other creators without adding anything of their own.

The suite is scheduled to begin rolling out in early 2027. Nielsen plans to combine direct first-party streaming integrations from publishers with its national panels and third-party big data to provide reach and time-spent measurements at scale.

The partnership builds on a longstanding relationship between Sony and the Berliner Philharmoniker. T

AI is likely to accelerate that rethink. If agencies can deliver work faster with fewer resources, time becomes an increasingly unreliable measure of value.

As the NHL prepares for the 2026-27 regular season, Adobe becomes an Official Creative, Marketing and AI Partner of the league. 

Future Golf’s U.S. expansion will begin in California, where the brand has established a network of more than 60 partner golf courses. The company plans to expand into Arizona, Nevada and Texas before continuing its rollout across the country.

The company says its system can take a campaign from brief to launch in as little as five minutes, compared with a process that can take six weeks and involve up to 20 hours of manual review.

Created under KFC's Go Full Chicken brand platform, the integrated campaign combines television, digital video, out-of-home (OOH), social and creator content.

The report examines how brands are creating experiences, communities and cultural relevance alongside their products and services.

Creator partnerships are becoming a larger part of how The North Face communicates its Never Stop Exploring platform across markets.

Devon’s Point integrates with WPP Open, the company’s agentic marketing platform, connecting its AI-enabled production capabilities with WPP’s creative, media and enterprise solutions.

Under the new partnership, WPP will bring together social, content, key opinion leader (KOL), commerce, media and production capabilities through an AI-powered “spoke-and-hub” structure.