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VidCon will add its creator community and industry relationships to the platform as LIONS expands its regional presence.

Everyday consumers are the most trusted creator group, followed by professional reviewers and subject-matter experts.

The study found that 56 percent favor creator-informed recommendations, while 65 percent have greater confidence in AI advice when it draws on credible creator reviews.

The creator lineup includes YouTubers, presenters and sports entertainers Laura Kirk-Francis, Manny Brown, John Farnworth and Fuad Abdul-Aziz. They were selected for their connections with football.

As an Official Pasta Sauce Sponsor of the NFL, Classico developed Sunday Football Sauce to connect football viewing with family and friends gathering over a pasta meal.

CapCut offers photo and video editing across desktop and mobile, with features including graphic design, collaboration and AI-powered tools.

Art Director Joost and Head of AI & Innovation Edouard pushed it as far as it would go, with nobody but themselves to answer to.

A jury of senior creatives will evaluate competitors on speed, prompt mastery and creative execution. One winner from each city will advance through the single-elimination bracket, with quarterfinal and semifinal rounds leading to the global final.

CreatorOS established its end-to-end creator campaign management infrastructure in 2022.

The campaign will feature creator content, shoppable videos and offers promoting OMIE’s bento boxes and accessories.

Agentio used a 30-second engagement threshold as a directional proxy and estimated that public views could be 30 percent higher than engaged views.

The Minecraft collection is built around WeCool's Butter Cloudz compound platform and includes the Creeper Cube.

The creator-focused social media agency will lead always-on social strategy, creator partnerships, content production and platform management for Gin Mare Global and Chambord UK.

Hawker previously led IAB UK’s Membership team and worked across several industry-wide working groups

The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

Agentio’s analysis found that Meta Partnership Ads generated 19 percent higher click-through rates, 10 percent higher conversion rates and 5 percent lower cost per acquisition than identical creative run from a brand account.

The free-to-enter competition is open to individuals and teams worldwide, with submissions accepted from August 7 to October 9, 2026. Winners will be announced later in October.