Criteo and flaconi extend retail media partnership

The agreement also introduces Criteo’s C-Max Offsite Services to flaconi’s advertising offering.

Criteo and flaconi have extended their retail media partnership for three years, expanding their collaboration beyond Germany, Austria and Switzerland to all markets where the online beauty retailer operates, including France.

The expansion follows growing demand for flaconi’s retail media services, with media spend on the platform increasing by more than 50 percent year on year. This compares with forecast growth of 12 percent for the overall German market in 2026, according to the BVDW Trend Monitor.

Criteo and flaconi expand retail media internationally

The partnership aims to support flaconi’s international growth while giving brands and agencies access to advertising opportunities across additional markets. The companies attribute the growth of flaconi’s retail media business to an increase in campaigns and active advertisers, alongside an expanding range of advertising inventory and formats.

Through Criteo’s retail media services, advertisers can reach consumers across the purchase journey, from product discovery to purchase. The expanded agreement will bring flaconi’s existing offsite advertising activation into Criteo C-Max, within its demand-side platform (DSP), alongside onsite advertising.

C-Max integrates onsite and offsite advertising

The integration will allow brands and agencies to manage onsite and offsite campaigns through a single platform, supporting full-funnel advertising strategies. It will also provide unified reporting and simplify campaign management across channels.

Corinna Hohenleitner, Managing Director Retail Media for Germany, Austria and Switzerland, Criteo: "flaconi is a longstanding and highly valued partner that, in a challenging market environment, continues to develop its Retail Media offering with a strong spirit of innovation and a clear focus on the needs of its advertisers. We are delighted to continue supporting the trust flaconi places in us in the years ahead with our extensive experience, leading technology and advertising sales expertise. Together, we are laying the foundations to expand the offering into additional markets and provide advertisers with reliable, measurable solutions for their brand and performance objectives."

flaconi targets cross-border retail media growth

The three-year extension supports the next phase of international development for flaconi Media House, the retailer’s retail media business. By expanding its geographical reach and advertising capabilities, flaconi aims to provide brands with cross-channel campaigns that deliver measurable results across markets.

Martin Hoffmann, Vice President of Retail Media, flaconi: "We are pleased to continue our collaboration with Criteo for another three years. By extending our partnership, we are setting the stage for the next phase of international growth for flaconi Media House. Together with a strong partner like Criteo, we’re tapping into new markets and offering brands a high-performing cross-channel setup. In this way, we’re helping our partners achieve measurable and sustainable growth across borders with flaconi."

www.flaconi.de

www.criteo.com

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