StackAdapt adds audience retargeting for ChatGPT ads

The expansion aims to help marketers incorporate advertising interactions in AI-powered environments into broader media strategies.

StackAdapt has expanded its cross-channel retargeting capabilities for advertisers running ChatGPT Ads through its advertising platform. The update allows brands and agencies to retarget consumers who have viewed a ChatGPT Ad across StackAdapt’s wider programmatic ecosystem, including display and connected TV campaigns.

StackAdapt’s Data Hub brings together first-party data, customer relationship management (CRM) integrations and retargeting segments to support audience management across channels.

StackAdapt Connects ChatGPT Ads With Programmatic Campaigns

The expanded capabilities give advertisers greater control over how they use ChatGPT Ads alongside campaigns on other media channels. By connecting exposure to ChatGPT Ads with subsequent advertising activity, marketers can continue engaging audiences as they move between digital environments.

Yang Han, Co-Founder and CTO, StackAdapt: "Advertisers are increasingly looking for ways to bring emerging advertising environments into their broader media strategies, particularly as consumers use AI environments to discover and research products. Our proprietary audience management and retargeting capabilities help marketers connect those interactions with campaigns running across other channels. This gives brands more flexibility in how they manage their investment and continue engaging consumers throughout the customer journey."

Data Hub Centralises Audience Management

StackAdapt’s Data Hub allows advertisers to consolidate existing customer and prospect data with other audience sources, CRM integrations and retargeting segments. This centralised approach supports audience planning and coordination across programmatic campaigns.

The platform also enables advertisers to build retargeting strategies around previous exposure to ChatGPT Ads. Brands can use those interactions to inform subsequent campaigns across StackAdapt’s programmatic channels, aligning messaging with their campaign objectives.

StackAdapt Expands ChatGPT Ads Integration

The expansion reflects advertisers’ growing interest in incorporating AI-powered discovery and research environments into established media strategies. As consumers use these environments to evaluate products and services, marketers are looking for ways to connect those interactions with other advertising touchpoints.

StackAdapt continues to develop its ChatGPT Ads integration as part of its broader platform strategy, bringing audience data management and cross-channel campaign coordination into existing programmatic workflows. The expanded capabilities are designed to help brands maintain engagement across channels and build on previous advertising exposure.

www.stackadapt.com

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