OAAA announces winners of the 2026 OBIE Awards

The awards recognised campaigns spanning entertainment, technology, retail, travel and hospitality, as well as experiential advertising and public-interest initiatives.

The Out of Home Advertising Association of America (OAAA) has announced the winners of the 84th Annual OBIE Awards, with Random House Publishing Group and Known taking the Platinum OBIE Award for Steph Curry Shoots the Moon. The ceremony took place at the Museum of Modern Art in New York City, celebrating creative achievements across the out-of-home (OOH) advertising industry.

Paramount (Skydance) was also inducted into the 2026 OBIE Hall of Fame for its long-standing use of OOH to bring entertainment properties and stories into public spaces.

OAAA recognises leading OOH advertising campaigns

The ceremony marked the OBIE Awards' return to New York City as a standalone event. Hosted by Susan Credle and David Shing, the evening featured awards across Platinum, Gold, Silver, Bronze and Craft categories, alongside the Student OBIE Awards.

Anna Bager, President and CEO of OAAA: "Great out of home advertising has the power to stop people in their tracks, spark conversation and become part of culture. This year’s OBIE winners represent the very best of what our medium can do. They show what happens when extraordinary creative ideas meet the power of the physical world, turning everyday spaces into experiences that people notice, remember and talk about. It’s an exciting time for OOH, and this year’s winning work is a testament to the incredible talent and ambition driving our industry forward."

Paramount (Skydance) joins the OBIE Hall of Fame

Paramount (Skydance) received the 2026 OBIE Hall of Fame induction in recognition of its use of OOH advertising to extend film and television storytelling beyond the screen. Its campaigns have included large-scale installations and public experiences designed to bring entertainment brands into shared spaces.

The company joins previous inductees including Netflix, McDonald’s, Apple, Gap, Dunkin’, The Walt Disney Company and American Express.

Random House and Known take the Platinum OBIE

Steph Curry Shoots the Moon, created by Random House Publishing Group and Known, won the Platinum OBIE Award. The campaign also received Gold recognition in the Big Idea in OOH and Social Buzz categories.

Gold OBIE winners included Netflix and Heritage Outdoor Media for Apex in Entertainment & Media OOH; OpenAI and Clear Channel Outdoor for the ChatGPT Billboard Campaign in Technology OOH; and Whitefish Credit Union and Up To Something for New to Missoula in Creative Effectiveness and Local Impact OOH.

Other Gold-winning campaigns included Mondelēz International and VML's Oreo Walks, United Airlines, 72andSunny and Firefly Media's Verified Closer Than You Think, the Las Vegas Convention & Visitors Authority and R&R Partners' Welcome to Fabulous, and The Coca-Cola Company, VML and Grey's You Must Love Coke.

Silver and Bronze awards span multiple categories

Silver OBIE winners included British Airways, Uncommon Creative Studio and OUTFRONT Studios for Everything’s Better with a British Accent in Experiential & Immersive OOH; ŌURA, nice&frank and Firefly Media for Give Us the Finger in Healthcare OOH; and Nike, Wieden+Kennedy Portland and billups for Nike 2025 North America Marathons in Contextual Brilliance.

Other Silver recipients included IKEA for IKEA Unpackaged Goods, Billie for Pitstop, The Coca-Cola Company for The Last Coke in the Desert, and Wendy’s for Wendy’s Tendys.

Bronze awards recognised work including Dior's flagship opening campaign, Uniqlo's From Tokyo to Williamsburg Mural, 7-Eleven's Jurassic 7-Eleven Activation, Canva's The Thing That Makes Anything A Thing, and Amazon Prime Video's Vintage Taxi BLITZ NYC – “Nicolas Cage is Spider-Noir”. The awards covered categories ranging from fashion and luxury to technology, entertainment and experiential advertising.

Craft and student awards recognise creative talent

The Craft Awards recognised Nike's Nike 2025 North America Marathons for Copywriting, Red Wing Shoes' Red Wing: Made the Hard Way for Production & Build Craft, and Apple TV's Severance Cold Harbor Mural for Visual Design & Art Direction.

The Student OBIE Awards recognised three projects. Anna Lobbes of Ferris State University won Gold for Honda Fit: Yeah, It Fits. Flor H. Quiñones of Kendall College of Art & Design received Silver for Laika: Frame by Frame., while JeongMin Kang of the School of Visual Arts won Bronze for The Backrooms Elevators.

Industry jury evaluates creative impact

A jury of creative leaders from Microsoft AI, Wieden+Kennedy, 72andSunny, Giant Spoon, Goodby Silverstein & Partners, VML and The Kitchen North America selected the winners. The jury was led by PJ Pereira, Founder and Creative Chairman of Pereira O’Dell.

The full list of winners can be accessed here

www.oaaa.org

Entries were assessed on the strength of the creative idea, execution and impact within the medium, with an emphasis on campaigns that extend the possibilities of OOH advertising and make a lasting cultural impression.

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