WOO adds ten members across five continents

The new members represent the UK, the United States, South Korea, Oman, Qatar, New Zealand, Croatia, Monaco, Pakistan and the United Arab Emirates.

The World Out of Home Organization (WOO) has added ten members from five continents, expanding its international representation across out-of-home (OOH) media owners, service providers and industry associations.

The expansion follows WOO’s annual congress in London last June, which attracted more than 800 delegates, marking the largest attendance in the organisation’s history.

WOO expands its global out-of-home media network

Seven of the ten members are national media owners, while two are OOH service providers or suppliers. The remaining member is a national OOH association.

The media owners joining WOO are Yeoul Ad in South Korea, ONEIC Media-Seraj in Oman, Inova Media in Qatar, SkyBlue Group in the UAE, Vertex in Monaco, Mobile Media in the UK and Anic Media in Croatia.

New members strengthen OOH industry representation

The two service providers joining the organisation are ClearLED in the United States and Mortal in New Zealand. The Association of Pakistan Out of Home Advertising Agencies (APOAA), representing Pakistan, joins as a national OOH association.

Mark Flys, WOO Chief Operating Officer: “The range of territories represented demonstrates how all OOH sectors across the world understand the value they can gain from WOO membership. It is particularly pleasing that the APOAA from Pakistan have joined as we head to Karachi for the Pakistan Country Forum on November 5th.”

WOO prepares for Pakistan Country Forum

The addition of APOAA comes ahead of WOO’s Pakistan Country Forum, scheduled to take place in Karachi on November 5. The event provides a further opportunity for the organisation to engage with the country’s out-of-home advertising sector.

The membership expansion extends WOO’s reach across markets in Europe, the Americas, the Middle East, Asia and Australasia, bringing additional national media owners and industry stakeholders into its international network.

www.worldooh.org

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