Tagresults

Ultimately, ChatGPT Ads’ long-term value will depend less on access to a new advertising environment than on how effectively marketers integrate it into broader strategies.

The update allows brands and agencies to retarget consumers who have viewed a ChatGPT Ad across StackAdapt’s wider programmatic ecosystem, including display and connected TV campaigns.

Participating advertisers will receive independent reporting through IAS, allowing them to assess how ChatGPT Ads aligns with brand safety and suitability requirements across IAS taxonomy categories.

The media verification company is also developing a brand suitability evaluation pilot with OpenAI. 

DEPT’s early tests found that conversational ad copy performed better than conventional search copy. The strongest examples acknowledged the user’s situation and connected the product to the need being discussed.

The expansion builds on Criteo’s position as ChatGPT Ads’ first advertising technology partner and connects the service with its wider commerce advertising platform.

The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution

Participating companies will receive campaign expertise and support while testing the channel alongside their existing media investments.

Dentsu was one of OpenAI's four UK agency launch partners and has already managed ChatGPT advertising campaigns for clients.

New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.