Tagresults
Tesco puts everyday helps in the spotlight
The TV commercial, directed by Rich Hall at Riff Raff Films, follows a Tesco colleague through a busy working day.
Dentsu Group shares plummet
Four of the six funds tracked by Marketing Report closed lower on 18 August than on 11 August. Only Publicis Groupe and Omnicom held their ground.
Publicis Sports expands into college NIL Marketing
A select group of Publicis Sports clients will have access to a network covering 45,000 Division I student-athletes and 68 Power Four universities.
[Interview] Mark van den Beij, Growth Director, DEPT
The Copenhagen office has between 120 and 150 employees, with a smaller office in Aarhus. “From here, we are essentially taking on the Nordics. The focus is mainly on Denmark. We also work with clients in Norway and Sweden.”
Brandon and Avelo rethink how travellers fly
The campaign began rolling out in late June, with digital advertising launching on 26 June and additional placements following the week of 29 June.
Uber targets everyday travel habits with humour
Four cinematic vignettes portray familiar situations in which people persist with established habits despite easier options.
Starbucks turns its menu into collectible plush toys
The approximately seven-centimetre plush toys depict five Starbucks products: Double Tall Latte To Go, Caramel Macchiato For Here, TOKYO Roast, Matcha Cream Frappuccino and Sugar Donut
XPPen marks 21st anniversary with global art contest
The programme also includes the launch of the Artist Ultra 14 drawing display.
AKQA names new global comms director
Her remit includes strengthening AKQA’s reputation, developing its market narrative and shaping how the agency is perceived by clients, talent and the wider industry
Paramount clears regulatory hurdles for WBD deal
Paramount said the authorities applied market definitions reflecting current audience behaviour and competition across entertainment, and found no grounds to block the deal.
Anouck Bizien-Mourgue to Co-Chair WFA Forum
Her appointment comes at a time when organisations are placing renewed emphasis on future-ready skills, as marketing continues to be reshaped by digital acceleration, AI-driven transformation and evolving workforce expectations.
DoubleVerify expands Pangle measurement to 48 markets
Campaign reporting and insights are available through DV Pinnacle, DoubleVerify’s unified analytics and reporting platform.
The Overlap partners with Disney+ on football shows
The agreement covers 50 episodes of Stick to United with Wayne Rooney during the upcoming Premier League season and 40 episodes of Stick to Football.
[Marketing Week] Bob Koigi: ChatGPT reshapes ad buying
The implication is clear: advertising is moving from humans operating platforms to humans directing intelligent systems. Agencies will increasingly compete on strategy, data, oversight and the ability to manage AI-driven environment, not simply on media execution
QuikTrip makes summer work feel like play
The Summer Job film features an individual working as a ball picker on a golf course. During his shift, he takes a break from his routine to enjoy the atmosphere and freedom associated with the summer months.
Carhartt salutes football’s workforce
It follows the first chapter of Made Possible, launched in August 2025, which highlighted the early construction of Highmark Stadium through Thomas and his commercial construction company, 34 Group Inc.
BBDO Guerrero brings Pepsi Extra Fizz to Gen Z
The campaign is built around the idea that Filipinos naturally bring energy and enjoyment to everyday moments.
Gracenote and Tubi expand content and ad capabilities
Gracenote’s content intelligence is designed to help Tubi and FOX One return relevant content and recommendations based on natural-language searches
FINN Partners opens Columbus office
The move extends the agency’s US growth strategy into Columbus, with McDonald working alongside Dan Pooley, a founding managing partner and Midwest lead, to establish the office and support regional growth.
Hyundai Motor Group turns technology into music
The Korean title Jeongryeon (정련), referring to the refining of materials by removing impurities to reveal their purest and most valuable form, provides the conceptual basis for the composition.
Dove returns to US Open with fan-focused campaign
The campaign will combine in-person and digital activations, including a short film and fan experiences designed to spotlight the styles, traditions and personalities surrounding the US Open.
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