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The agreement covers the US Open Tennis and the Solheim Cup, allowing official competition, brand and broadcast partners to align with curated Sky Sports highlights.

The agreement also extends KERV.ai’s broader ecosystem, which brings together premium media supply, AI-powered contextual intelligence, dynamic creative and commerce capabilities across publishers and platforms.

Savage and Bordoy will support complex enterprise opportunities across Monks’ EMEA network. Their work will focus on combining brand strategy, cultural insight and creativity with the agency’s technology capabilities.

The expanded relationship extends the agency’s work across WellBiz Brands’ portfolio.

Compared with other web environments, participating news publishers helped advertisers reach audiences at lower costs while generating clicks and delivering viewable advertising.

Until now, both products were primarily available through Candid's agencies. Through this integration with Azerion, they will be introduced to the market as independent propositions.

We tend to think virality was invented by social media. It wasn't.

Her appointment brings an experienced Dutch media executive to Serviceplan Group’s independent agency network as Mediaplus looks to strengthen its integrated media offering, develop talent and expand long-term client relationships.

The campaign will connect with fans through limited-time team packaging, a 74-stop Fan Work Is Thirsty Work tour, Big Noon Kickoff, Coca-Cola Bowl Season and the brand’s first integration with Yahoo! Sports College Fantasy Football.

New Nielsen Ad Intel data shows advertising spend across Australia’s charity sector reached $278 million between July 2025 and June 2026.

First launched in 2025, Side Missions is based on the idea that a trip to McDonald’s can become an unexpected detour from the day’s main plans.

The film opens with IShowSpeed driving at night before a phone call sends him toward what he believes is a Hot Ranch.

Developed with agency of record GALE, the social-first campaign uses humor and zombies to highlight the nutritional role of whole milk.

The campaign brings Ramón the Rooster and Guadalupe the Calavera, characters featured on Espolòn’s illustrated bottles, into real-world settings.

Screenverse’s network spans major U.S. markets including New York, Los Angeles, Chicago, Washington D.C., Dallas-Fort Worth and Philadelphia.

The traditional model of fan engagement was built on mass communication. Social media accelerated this, but it also exposed its limitations.

Only S4 Capital and Havas declined, with S4 Capital losing more than 8% in a single week.

The expansion builds on Criteo’s position as ChatGPT Ads’ first advertising technology partner and connects the service with its wider commerce advertising platform.

The brand is moving into original entertainment by developing its own characters and fictional world.

De Caluwé joins from R/GA and will oversee creative across brand, product, digital experiences, campaigns and emerging technology.

The appointment brings The Many back together with El Pollo Loco’s CMO Jill Adams and VP of Creative & Culture Grant Knapp, who have previously worked with the agency.